Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Today’s car shoppers spend more time researching their next vehicle on their smartphones than at the dealership lot. Automotive marketers must follow suit and evolve their strategies to win with this growing…Continue
Added by Larisa Bedgood on November 18, 2016 at 7:50am — No Comments
It is no secret that mobile usage and digital media in general has climbed over the last decade. What used to be only accessible at your desktop, is now available right in your pocket. Mobile media usage will continue to climb, but where should it be on your priority list as a Marketing professional? There no longer is a question of…Continue
Added by Josh Whitlatch on July 6, 2016 at 1:30pm — No Comments
Create video content that can be utilized by your sales and support team. Dealership do not have to miss out on the opportunity of being able to engage and follow up with their customers. Our free video series allows dealerships to learn how Busivid can help embrace video.
Building a Video Library for your Sales Team…Continue
Added by Mindy Flores on June 6, 2016 at 11:00am — No Comments
The four bases that make up a baseball diamond can be directly related to the car shopper’s journey. We all know the path begins online. The final destination, or home base, is the dealership. The goal is to surpass all your bases and arrive back at home, or rather, get…Continue
Added by David Metter on May 24, 2016 at 7:43am — No Comments
Modern world is full of mobile technologies. Every day new gadgets and other stuff appear to ease our life. It’s great to have everything you need on hand, and if you still don’t get used to modern technologies it’s may be harmful for your business. People love their smart phones & your customers too! Everyone wants to find everything they need online. Sometimes dealer mobile websites seems ridiculous & unnecessarily because dealership already spent a lot of time on perfecting their…Continue
Added by Maria Smith on April 26, 2016 at 11:30pm — No Comments
The average U.S. household now belongs to more than 18 loyalty programs, for a total of more than 2 billion memberships. That’s an awful lot of loyal customers. But, all these programs and cards can have an unintended effect: customer loyalty fatigue.
Most consumers do still participate in their ‘favorite’ loyalty programs, and for many businesses, it’s a…Continue
Added by Mike Gorun on April 22, 2016 at 5:57am — No Comments
April offers a month of renewed optimism for car dealers everywhere as spring comes into fruition and pockets become heavier with a little cash back from Uncle Sam. Tax refund season has arrived, and with it, infinite profit opportunities for…Continue
Added by David Metter on April 18, 2016 at 1:45pm — No Comments
Added by Josh Whitlatch on March 10, 2016 at 1:24pm — No Comments
How Dealers Can Eliminate Deficiencies with More Accurate Attribution Tracking
Through endless digital and traditional channels, consumer influence is…Continue
Added by David Metter on March 7, 2016 at 10:00am — No Comments
Business now is more demanding than ever. Especially having in mind the new technologies that are constantly being developed, practically on a daily basis.
When it comes to the automotive industry, car dealers need to use everything they have at their disposal – and yet not wander off or go astray. In order to do that, there are certain rules that need to be followed.
Added by Thomas F. Jung on March 2, 2016 at 6:30am — No Comments
Today, I’d like to focus on an advancing technology promoted by the “big guys” (Apple and Google) that soon will revolutionize the way retail promotions and loyalty programs are administered.
I predict it will follow the same pattern of how email was introduced…Continue
Added by Elena Ciccotelli on February 25, 2016 at 6:34am — No Comments
Added by David Metter on February 11, 2016 at 12:32pm — No Comments
Our industry is synonymous with innovation, better yet – I believe the automotive industry defines both innovation and opportunity. Yet, everything is relative. Coming from a company that serviced the retail, hospitality and travel industries (in addition to automotive), I know firsthand that their mobile marketing is about two to three years ahead of our industry. I…Continue
Added by David Metter on February 1, 2016 at 8:00am — No Comments
What’s the most time-consuming part of making a sale? More often than not, it’s the paperwork: dragging the customer inside to input information…involving sales managers who are stuck in their offices desking deals...getting trade-in information down on paper to input into the appraisal tool, which is back in the office, and so on.
Sound familiar? There…Continue
I want to start here. This may be my Jerry McGuire moment. Maybe I should end here…but this has been eating at me for a while.
Added by David Metter on January 21, 2016 at 12:59pm — No Comments
Behind every screen, device, or smartphone in today’s consumer economy resides something that has perhaps gotten lost in the unstoppable avalanche of digital noise. Are we as an industry starting to focus too much on the device, and not enough on the person behind it? All we hear today is ways we can target better on mobile and that we need to use the latest in…Continue
Added by David Metter on January 7, 2016 at 12:00pm — No Comments
You are never too old to set another goal or to dream a new dream. - C. S. Lewis
Holy speed of light, Batman! Another year has blown past in a…Continue
Added by Big Tom LaPointe on December 30, 2015 at 8:30pm — No Comments
Dealerships are constantly working to increase their website conversion – and for good reason. Organic conversions typically see the highest closing rates. However, I frequently encounter dealerships that wonder why they aren’t getting higher conversion rates, despite adding the latest gizmo or widget. Conversion rate optimization is tricky.…Continue
Added by David Metter on December 29, 2015 at 6:04am — No Comments
As 2015 comes to a close, it’s time to examine trends in digital marketing and predict what dealers should be prepared to consider and focus on in the upcoming year. 2015 has seen so much innovation and change, there’s no doubt 2016 will see even more.…Continue
Added by David Metter on December 18, 2015 at 9:30am — No Comments
Mobile tablets are great for streamlining processes and increasing productivity; that is, until the battery dies just before the afternoon rush begins. Every brand is different, but mobile tablet batteries can last anywhere from five to twelve hours. Heavy usage and wi-fi connectivity can significantly reduce that time. Without proper maintenance, a battery with a…Continue
Added by Erik Nachbahr, CISSP on December 2, 2015 at 9:54am — No Comments