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Scott T. Joseph's Blog Posts Tagged 'marketing' (4)

J&L Marketing Announces New Company President

FOR IMMEDIATE RELEASE

Contact: Cathy Dupont

Assistant, National Accounts

cdupont@jandlmarketing.com

(800) 346-9117

 

J&L Marketing Announces New Company President

Jamil Zabaneh brings to new role years of experience as Vice President of National Accounts…

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Added by Scott T. Joseph on July 31, 2014 at 8:42am — No Comments

The 12th Man: Marketing Is Your Virtual Salesperson

In the NFL, one of the most valuable commodities a team can have are its fans. Countless times we hear about the effect that home crowds can have on the gameplay of the athletes on both teams. Termed the “12th man,” this phenomenon is extremely powerful as it can motivate the home team, while at the same time making it more difficult for the opponent. Think of all…

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Added by Scott T. Joseph on May 29, 2014 at 5:05am — No Comments

Why Multi-Channel Marketing is Vital to Your Success

Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message needs to be at every potential touch point possible. The…

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Added by Scott T. Joseph on March 26, 2014 at 7:22am — No Comments

Between A Rock and a Hard Place: The Increasing Concern of Data Security

Data security is becoming an increasingly public concern as databases from large retailers continue to be breached and consumer information exposed. Congress is holding hearings this week with top data security professionals to discuss how best to prevent future breaches. The concern is so high that Congress is considering implementing…

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Added by Scott T. Joseph on March 12, 2014 at 1:28pm — No Comments

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