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Joey Little's Blog Posts Tagged 'marketing' (25)

Hope and Spray Is Old News

Sell More and Stress Less With Intelligent Marketing

Times change. Not everything that worked for businesses 5 or 10 years ago is going to work as well in today’s evolving marketplace. This is true for merchandising techniques, sales pitches, and customer service practices.  And it’s absolutely true when it comes to marketing strategies.

The mindset and knowledge base of consumers is always changing, and in recent years, there’s been a shift…

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Added by Joey Little on August 4, 2016 at 6:52am — No Comments

New Twitter Options and Hacks

If you’re looking for innovative and creative ways to bring more interaction to your Twitter page and gain a larger following for

your business, consider some of these options and hacks to optimize your page in 2016. Gaining more followers and interaction on Twitter is often as simple as utilizing clever, quick strategies and hacks. Check out these six Twitter options and hacks to find out more: …

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Added by Joey Little on March 1, 2016 at 3:56pm — No Comments

This Week in Social Media

News for the Week of 1.27 

Periscope Broadcasts Live on Twitter

brand-new functionality that’s initially rolling out for iOS, Twitter is now making it possible for users to watch Periscope video broadcasts without leaving the…

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Added by Joey Little on January 28, 2016 at 2:11pm — 2 Comments

From Millennials to Businesses: What We're Really Looking For

We’re millennials, and we have the world at our fingertips, quite literally. We’re not great at waiting for anything, and if we don’t have to, we won’t. We like to keep our options open, and we’re not afraid to explore new brands, updated styles, and fresh trends; and we’ll always find what works best for us.  We love to be involved, and we love to be…

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Added by Joey Little on January 8, 2016 at 12:30pm — No Comments

This Week in Social Media

News for the Week of 1.6 

Pinterest Privacy Policy

Pinterest recently updated its privacy policy in order to make the user experience feel more personalized and be more useful.  Users can now connect their Pinterest accounts to different apps to Pin…

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Added by Joey Little on January 6, 2016 at 2:10pm — No Comments

Top 3 Reasons Personal Branding Benefits Companies

Most of the time, businesses wrongfully perceive the concept of creating a “Personal Brand at Work” to be self-serving for the employee and not having any form of positive outcome for the business.

But the reality is there is no downside to having employees who are positively representing themselves to the world around…

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Added by Joey Little on January 5, 2016 at 2:30pm — No Comments

This Week in Social Media

News for the Week of 12.30 

Google 360-Degree Storytelling on YouTube



Storytelling is BIG and YouTube doesn't plan on missing out. Google Spotlight Stories are now available for select Android users on the YouTube app, bringing an in-the-moment, virtual reality feature to users. Now,…

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Added by Joey Little on December 30, 2015 at 2:29pm — No Comments

This Week in Social Media

News for the Week of November 16

Pinterest Visual Search Launched

Pinterest lovers, rejoice!  The new visual search has launched, which means users can now search for items that appear in pins simply by tapping the built-in search tool and zooming in on objects of…

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Added by Joey Little on November 18, 2015 at 12:45pm — No Comments

Educated Consumers are Empowered Customers

Knowledge is Power

Today’s consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership and what they expect when they set foot onto your showroom floor. It’s important your dealers are prepared to interact with a generation that has access to endless information online and prefers utilizing it by researching their options…

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Added by Joey Little on November 18, 2015 at 8:00am — No Comments

The Cross-Device Shopping Journey: Part II

Bridging the Cross-Device Gap

For consumers, the car shopping journey has morphed into an online, cross-device journey. Now that you’re able to appeal to consumers who are taking the cross-device journey to purchase their vehicles, it’s important to continue that momentum by bridging the gap and pulling more consumers into your dealership. As discussed in Part I, it’s…

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Added by Joey Little on November 13, 2015 at 12:06pm — No Comments

Mobile Takeover: Always Connected

Stay Connected to Your Consumers

Are you mobile?

The mobile industry is not just booming; it’s taking over completely.

  • 90% of smartphone users are online via their smartphone.…
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Added by Joey Little on November 10, 2015 at 12:35pm — No Comments

Showrooming: Is it Affecting Your Dealership?

What Is Showrooming? 

Showrooming, according to businessdictionary.com, is purchasing an item online, or elsewhere, after looking at and inspecting the item in-store.

In other words, consumers will come into your dealership to look at and test out features, services,…

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Added by Joey Little on November 9, 2015 at 12:30pm — 1 Comment

Hey, I Know You! (How Intelligent Ads Impact Customer Experience)

Personalizing Customer Experience with Intelligent Advertising

Get to Know Your Customer

Consumers put an endless amount of information online about themselves, often daily. However, several marketing strategies don’t use that information to their advantage. If online users are taking the time to educate brands about their behavior, likes, dislikes, wants, habits, etc., it…

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Added by Joey Little on November 6, 2015 at 1:07pm — No Comments

This Week in Social Media

News for the Week of November 2

Google Play Music Introduces Podcasts

Google recently introduced a…

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Added by Joey Little on November 4, 2015 at 1:30pm — No Comments

Changes, Growth, and Trends in Multicultural Marketing

Is Your Multicultural Marketing Strategy the Best it Can Be?

Multicultural Consumer Needs

As with every aspect of your marketing plan, when you look at multicultural marketing, it’s necessary to constantly ask yourself if you’re up to date and meeting consumer needs. Things are changing in the…

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Added by Joey Little on October 29, 2015 at 11:30am — No Comments

From Content Mapping to Content Marketing: Part 3

CONTENTMAPPART3

From Content Mapping to Content Marketing: Part III—Measuring Content Effectiveness

Now that content mapping has led to effective content marketing, it’s important for you to measure the effectiveness of your overall content. It’s simple to find statistics on how much of an impact content marketing has for a business, but giving an exact number or time frame to measure its…

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Added by Joey Little on October 14, 2015 at 7:50am — No Comments

From Content Mapping to Content Marketing: Part I

Content Mapping to Content Marketing: Defining Your Target Audience

Knowing your target audience is essential to squeezing the absolute most out of your dealership’s marketing content. It’s often even more important than the product or service you provide. Your content can easily get lost if you aren’t targeting the correct audience, or content…

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Added by Joey Little on October 12, 2015 at 11:45am — No Comments

Finding Brand Advocates in the Hispanic Marketplace

Hispanic Marketing is Powerful

You already know you need your brand advocates. In fact, in today’s market, their participation with your brand is absolutely necessary in order for others to recognize and engage with your products. Chances are, you have several strong brand advocates working on your behalf on your various social media sites, but how do you go about branching out and…

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Added by Joey Little on October 12, 2015 at 8:36am — No Comments

Social Media Update via @SocialLittleMan

Social Media Update for the Week of September 7, 2015

Meerkat Live Hashtags

A brand-new approach to stream discovery, Meerkat welcomes live hashtags this week. By…

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Added by Joey Little on September 10, 2015 at 8:30am — No Comments

Mobile Marketing Mysteries Solved

Defining and Attracting Your Mobile Consumer

More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero in on how…

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Added by Joey Little on August 31, 2015 at 2:26pm — No Comments

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