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Brian Pasch's Blog Posts Tagged 'marketing' (6)

Conquest Email Marketing Report Released

Dealers who have used Conquest email marketing companies in the past or who currently outsource conquest campaigns are encouraged to download our latest research report.

http://bit.ly/PCG-Conquest

In this report, we highlight a dozen email marketing agencies that are generating highly unusual traffic to dealership…

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Added by Brian Pasch on January 14, 2016 at 6:30am — No Comments

GIGANTIC YouTube Advertising Format Being Tested in Google SERPs

By Brian Pasch

I want to thank Chip Dorman for giving me a heads up on a video SERP format showing up in Google search. In this case, under the top three Google Adwords placements, there is a HUGE YouTube video, when you search "2014 Kia Long Beach".

When you click on the video, it…

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Added by Brian Pasch on June 6, 2014 at 12:30pm — 4 Comments

AutoNation Gains Confidence To Become Their Own Lead Generation Provider

By Brian Pasch

This week, Automotive News…

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Added by Brian Pasch on April 22, 2014 at 3:30pm — No Comments

The Acura SEM Strategy Will Hurt Local Acura Franchise Dealers

By Brian Pasch

Acura's new policy on Google Adwords bidding strategies is an attempt to control click costs in SEM campaigns for their national marketing, regional marketing, and dealer marketing strategies. Using cost as the justification for this new policy, Acura believes this move will…

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Added by Brian Pasch on March 25, 2014 at 9:00am — 16 Comments

Are You Investing In Your Internal Marketing Team?

By Brian Pasch

I saw this info-graphic posted by Cornell University's online education division and immediately I thought about the needs in the auto industry for marketing skills development. Today, dealers are relying on internal marketing managers to make decisions for their online strategy which often includes websites, merchandising, Adwords, SEO, Social Media, and their online messaging. It is not an easy…

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Added by Brian Pasch on August 16, 2013 at 6:25am — No Comments

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