Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon.
Don’t worry about Amazon pursuing automotive retail--think expensive land and expensive cattle (aka cars). As far as the desire to pursue automotive advertising--think cloud ready and margin friendly.
The duopoly of Google and…Continue
Added by Jim Flint on February 12, 2019 at 7:51am — No Comments
According to an interesting study by Forrester Research, many businesses fail to communicate in a way that enhances and solidifies the business-customer relationship.…Continue
Added by sara callahan on February 12, 2019 at 7:00am — No Comments
Many dealers ask what would happen if I didn’t buy my name. Or better yet what would happen if I didn’t spend any advertising money or, more often than not, what if I…Continue
Added by Jim Flint on February 5, 2019 at 6:28am — No Comments
$5 million for a Super Bowl spot in 2019. That’s what the big brands are paying for huge visibility. There is arguably no better way to reach 100+ million people.
All in, there were 5 automotive OEM’s in the mix. Audi delivered details…Continue
Added by Jim Flint on February 4, 2019 at 6:56am — No Comments
San Francisco is famous for fog. The city’s given a nickname to its fog - Karl. Karl the fog even has an Instagram account with 243k followers.
As I traveled back from the NADA Show 2019 held in San Francisco, I’m reminded that our industry resides in a fog of Digital…Continue
Added by Jim Flint on February 1, 2019 at 7:42am — No Comments
In the business world, the first impression that you make on your customers and clients can impact your bottom in several critical ways. For example, if your customers assume that your business is successful and profitable based on their first impression, they may be eager to do business with you and to enjoy what seemingly so many others have already enjoyed. On the other hand, they may be timid about…Continue
Added by Brooke Chaplan on January 31, 2019 at 11:22am — No Comments
The concept of common currency is such a great idea. Except that for the most part, people want their own currencies. Dealership employees want their own pay plans. 180 currencies are used in 195 countries across the world. And even Bitcoin is trying to establish a different currency at some level.
The common currency for marketing metrics for…Continue
Added by Jim Flint on January 22, 2019 at 7:08am — No Comments
Value and Values. Two different things.
Local Search Group’s values do much more than establish the monetary worth of something. Our Values--summed up in the 7 C’s below--help govern our thoughts and beliefs-- and…Continue
Added by Jim Flint on January 18, 2019 at 7:30am — No Comments
When your customers decide to trade in their current vehicle, you know exactly what to do first: make sure they get an appraisal as quickly as possible, since that’s the number one priority for most buyers. Right?
Not so fast.
AutoLoop recently surveyed 1,000 recent car buyers and analyzed over 100,000 leads from various…Continue
Added by Doug Van Sach on January 18, 2019 at 7:18am — No Comments
Yes, sales of any type are a direct reflection of how you market yourself digitally. Social media…Continue
Added by Rahul Paul on January 15, 2019 at 10:30pm — No Comments
First, let's talk about your marketing funnel. A funnel is wide at the top and narrow at the bottom. Generally, you use one to pour a liquid into a…Continue
Added by Rahul Paul on January 15, 2019 at 10:30pm — No Comments
Especially so if you believe in the common currency of CPM’s (cost per thousand impressions). Sure, Google’s helped us bid on time of day, type of device and geography for the longest. All of this tells us where…Continue
Added by Jim Flint on January 15, 2019 at 7:09am — No Comments
When it comes to social media advertising, Facebook reigns supreme with Instagram a close second. These are ideal platforms on which to raise brand awareness, bring customers down funnel and generate leads.
For dealers, a presence on Facebook and Instagram is essential, because quite simply, this is where your customers are spending their time.…Continue
Added by Courtney Evans on January 11, 2019 at 7:58am — No Comments
Authentic Reviews that Deliver to Your Bottom Line
Consumers are relying on car dealer reviews more than ever before. Women use them the most, as much as 50% more than men. Women not only turn to reviews about a dealership, but they also expect the posts to convey the most important part of the…Continue
Added by Anne Fleming on January 9, 2019 at 8:00am — No Comments
For car dealers, the opportunity to create loyal customers might start with a sale, but true loyalty is created in the service department. According to a 2017 IHS Markit study, the average length of car ownership is nearly seven years. That's a long time to maintain a relationship with someone until the next sales cycle.
So, the focus must be…Continue
Added by Courtney Evans on January 4, 2019 at 7:20am — No Comments
When it comes to working conferences, there are many different thought processes. The first, of course, is that a lot of money is spent between the cost of renting the booth space, sponsorship, the actual booth itself, staffing, swag, prizes and travel expenses. Conferences are indeed a considerable investment, and everyone wants to see a return on their…Continue
Added by sara callahan on January 2, 2019 at 7:20am — No Comments
What if I told you that acquiring and scaling a well-planned video marketing strategy which leverages video content for shoppers throughout the entire buying…Continue
Added by Timmy D. James on December 27, 2018 at 7:04am — No Comments
Professional writers will create incredible content for marketing professionals that will help them drive up sales and attract…Continue
It’s a well-known fact that people buy from people (or companies) they like. There are certainly many different ways to get customers to like your dealership, from providing a great customer experience to being active in your local community.
However, consumers are increasingly finicky when choosing where to buy or service their vehicle. In…Continue
Added by sara callahan on December 18, 2018 at 7:18am — No Comments
Sales and marketing change quickly these days. The strategies and tactics that seemed cutting-edge only yesterday seem to have become obsolete overnight. At the core of every successful and resilient strategy though lies a timeless concept: the importance of building trust. Why is trust so important to grow a successful business? How do you build trust with customers? Why are there so often gaps between how you view your trustworthiness, and how you customers do? Read on to find…Continue
Added by jon nigbor on December 11, 2018 at 11:30am — No Comments