Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
FieldEngineer.com marketplace now has a market presence in 175 countries worldwide with over 40,000 active Engineers. Below is our heat map which shows how we have covered most part of the world with this great idea called as FieldEngineer.com. We have made it free and easy for businesses to get their work done seamlessly in 175 countries. In just a few steps you can…
Added by devinaresh on November 19, 2018 at 11:30pm — No Comments
Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to keeping their brand in front of consumers. It has also been found that some different types of content – text, images and video – perform better than others.
However, it’s still very…Continue
Added by Paul Moran on September 24, 2018 at 6:30am — No Comments
Tommy Tutone said it in 1981 and many of you reading this know that number. It’s Jenny’s number. And we remember it. Why? Sure, it was a catchy song and has become a staple in early pop music, but it does hold a hidden gem that every car dealer would be thrilled to possess.
For dealerships, customer information is only the beginning of…Continue
Added by Todd Smith on August 10, 2018 at 8:39am — No Comments
The corners of the bumpers are lightly scuffed, the rims have curb rash, and the odometer has a third of the average miles for a car its age.
A mother pulls her minivan through the overhead door with three young kids in tow. She’s looking frazzled…Continue
Added by CPI Results on March 5, 2018 at 10:13am — No Comments
For service managers, I have found that Thursday is a good day to do a trial close as you get ready for the end of the week. By Thursday you know pretty well where you stand and if you discover problems, you still have two days to get them cleaned up.
A trial close starts with closing every Repair Order (RO) that can possibly be closed. Since many dealerships…
Added by Josh Blick on June 16, 2017 at 6:54am — No Comments
Nearly every week we spend training in a Dealership, we try to identify and help correct deficiencies in production, CSI and dealership employee performance. The rub is that every dealership has different issues and problems.
And 100% of the time when there is little progress in performance…Continue
Added by Leonard Buchholz on May 1, 2014 at 9:04am — No Comments
Processes save lives. It’s true. It is especially true when you are lying in a hospital bed with a doctor and a nurse talking to you about how their processes will save your life…which was where I found myself in the not too distant past.
Added by Leonard Buchholz on April 21, 2014 at 8:13am — No Comments
One of the best things about traveling is experiencing how other people run their businesses.
It also allows you to have many different Sales presentations from many different people. This story is about how one motivated, knowledgeable and especially friendly Salesperson made a banana into a bbq pork sandwich.
It’s been 60 days.
Like many, you went to the NADA Convention determined to find the one thing that was going to make a difference in your Dealership this year. You had every intention of making changes and doing something different. You gathered information and then cataloged it. You even made a list of your Dealerships Managers and their responsibilities and revised their Goals based on the new information and training you were about to provide them.
You were ready for…Continue
Added by Leonard Buchholz on March 29, 2014 at 6:15am — No Comments
In every Dealership there is a desk. And behind that desk sits someone who has the responsibility to increase Profits.
In Fixed Ops, this person is called the Service Manager.
Typically (when I go into a store that is not profitable), I find the person sitting behind that desk working on everything not related to increasing Profits while believing that they are working on everything related to increasing Profits.
I call it the “Theory of Un-relativity” and it goes like…Continue
Added by Leonard Buchholz on March 26, 2014 at 3:20pm — No Comments
Make Money Mondays with Sean V. Bradley - Special Edition With General Sales Manager Charlie…
Added by Sean V. Bradley on December 30, 2013 at 7:59am — No Comments
Hi, my name is Johnny Dealer. I spend my mornings listening to incoming sales calls from the previous day. I then, go into a deep depression. I guess I am like most dealers, but today, I'm going to do something about it. I am going to create a system that will eliminate missing all of these opportunities. I am about to create a Lean, Mean, Lead-Handling…Continue
Added by Danny Benites on October 30, 2013 at 6:46am — No Comments
Sean V. Bradley Training Internet Sales Directors On Projections & Forecasting - Automotive Sales
Added by Sean V. Bradley on July 11, 2013 at 1:14pm — No Comments
Haven't we all experienced the insecure or lazy manager who has held you back. This also has a negative impact on the company.
A good boss can help your…
My favorite social marketing tool of all time is the unlock to share plugin. What is it? It’s a simple plugin that “unlocks” additional content…Continue
In one question, we asked:
How much total gross does your Internet department generate for every…Continue
It is highly likely that the vast majority of emails that your dealership is sending to customers and prospective clients are being opened on a mobile device. Reports show that mobile email clients are set to surpass desktop and webmail client usage by the end of 2012.
The reports also show that mobile email usage jumps on weekends, when most people are away from work computers. What is…Continue
Added by Rob Fontano on June 9, 2012 at 6:34am — No Comments
When you’re planning your dealership’s online marketing strategy, is location a factor? Maybe you’re located near a river, mountain or near the border of a state with no sales tax. Maybe you know there are desirable customers who come from a zip code near you, but those customers have to drive by another same-brand dealership in order to get to your store. Or maybe your OEM program doesn’t give you the flexibility to target certain areas that you’d like to target — but you know your biggest…Continue
Added by Josh Vajda on April 4, 2012 at 9:25am — No Comments
Urban Science recently analyzed its lead management data and, according to these recent articles in the Sacramento…
Added by Josh Vajda on March 7, 2012 at 8:30am — No Comments