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Who's selling cars to people who hate the buying process?



The auto industry has many good tools to manage the behavior and request of all the leads, calls and inquiries a customer may have. Their merchandising skills in managing customers are outstanding.They have mastered their ability to be quick on the draw to respond to leads to come down and close.

But my feeling is that a bigger audience is becoming more fickled about the sales experience and not the technology.

Perhaps TRUEcar has the right idea about…

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Added by Bill Sattree on October 1, 2013 at 2:30pm — 1 Comment

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