Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
For new website you need to choose the best keywords. You can try to find them using Google Planner or pay $5 and order keyword research on fiverr. You should also learn about basic SEO On page factors.
Every website must follow these basic tips in order to get indexed daily by search engines and even reach you potential traffic targets. For a website to be…Continue
Added by Thomas Beaudette on January 2, 2017 at 5:30am — No Comments
With car owners keeping their car longer than ever, now is the time to take a serious look at how you are marketing your automotive service department. Currently, third-party repair shops own about 75% of the market. However, according…Continue
Added by Larisa Bedgood on September 7, 2016 at 7:07am — No Comments
|by Melissa Mangold, Virtual Marketing Representative at ADP|
It has not always been like that and at times, is unfortunate. So today, call it a throwback, but lets go back to our roots, yes back to the…Continue
As the originator of the famous "Butterball Bonanza", it is important to remember that there is a right way and a wrong way to execute this event. 16 years, a million turkeys, and over 100,000 vehicles sold, you learn a lot! We keep many proprietary steps…Continue
Added by Todd Vowell on October 11, 2012 at 8:32am — No Comments
A big shout out to St. Louis based research firm Maritz and their recent "New Vehicle Customer Study" that confirms what I have been saying for over 25…Continue
It was January, 2011 when I first wrote about how $220 Billion Global King Kong GOOGLE goes offline with direct mail. Now, $100 Billion Global King Kong Jr FACEBOOK followed suit.
The thing that amazes me most is all the naysayers that continue to place direct mail in the "has been" category and in an…
Car dealerships Are Not "Man Certified" so why be "Women Certified"?…
I've been watching the debate involving TrueCar.com on many automotive forums, but today I was pushed to action by comments from Charles Kim on ADM who is employed by TrueCar.com.
Here is what Charles said today on the very popular…Continue
I just want to wish all you dealership salespeople out there a very big "GOOD LUCK, GOOD SELLING" this weekend. That's right, "Labor Under Correct Knowledge".
Day end and day out, everyone goes back and forth here on how to sell more cars, new technology, old technology, traditional marketing, digital marketing, social media, social marketing, automation, qr codes, lead pages, blah blah blah.
You hear “we…Continue
While we dig deep into Demographics’, Geographic’s, niches, ideas, social media, digital, traditional marketing and analyze who buys what and for how much, let’s not forget about who really controls the wallet in MOST households.
Almost 84 million women right here in the USA is a mom. They are probably the most powerful consumer group of all, controlling 85% of household spending, according to Mintel International.
In the automotive digital/traditional marketing world, it is…Continue
After 10 years of digital and traditional direct marketing trying to figure out how to co-exist (or eat each other up to survive) in the automotive world, here is what has developed. Digital Marketing has grown tremendously because it’s new and initially had no numbers to speak of so it had nowhere to go but up.
Traditional direct mail marketing has grown a few small points a year, nothing surprising, just a good, solid, and dependable work horse.
Added by Todd Vowell on May 20, 2011 at 9:31am — No Comments
Added by Todd Vowell on May 12, 2011 at 4:44pm — No Comments
Honda Interactive Network (iN) White Paper:
Best Practices for Dealership Email Campaigns
We asked Ralph Paglia (autosuccessonline.com) to share his extensive CRM experience with…Continue
Added by Ralph Paglia on January 15, 2008 at 2:00am — No Comments