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Big Tom LaPointe's Blog Posts Tagged 'leads' (2)

Got data? 10 key digital metrics you MUST KNOW as an Internet Manager

We talk to hundreds of dealers about live chat and were often surprised by internet managers who are clueless about their traffic and lead numbers. Certainly in the auto industry, an 'internet manager' can be anyone from a…

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Added by Big Tom LaPointe on October 23, 2015 at 6:00am — 3 Comments

Is Cars.com the next vendor to trash car dealers?

As TrueCar works to reposition itself as more dealer-friendly, and CarFax comes under continued scrutiny for charging dealers for the right to be chastised on the airwaves, Cars.com released teaser ads and focus group clips for their expensive Super Bowl campaign, according to an Automotive News article published today: http://bit.ly/WbTXac

To their credit, they make light of…

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Added by Big Tom LaPointe on January 21, 2013 at 5:30pm — 12 Comments

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