Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Brian Pasch on April 22, 2014 at 3:30pm — No Comments
I received a call from a dealer this week informing me that he was unhappy with the conversion rate of their website. Specifically, he was looking at the unique visitor traffic per month to the number of leads that were generated by the website.
It seems that another dealer claims to have twice the conversion rate of his website platform! If it were true, you could imagine why this dealer was…Continue
PCG Consulting has just announced that attendees of the 2013 Digital Marketing Strategies Conference (DMSC) will be the first to be able to obtain copies of their latest book for car dealers; "Selling Cars in The Digital Age".
Car dealers who are looking to…Continue
Added by Brian Pasch on January 13, 2013 at 9:15pm — No Comments
I created a video that gives a brief overview of the Google Cars program, officially called the Google Commercial Unit For Cars (CUFC). A few more details on the program are now available but dealers still have a number of questions left unanswered.
Take a minute to watch the video and see my comments at the bottom of this page.…Continue
I'm so pleased to have Marc McGurren on the PCG Consulting team. Marc is a great teacher and leader and I'm learning more each week about the opportunities and profit leaks in dealership Internet departments.
Over the past few months I have been asking dealer principals and GM's to rate their Internet/BDC…Continue
Added by Brian Pasch on February 21, 2012 at 2:00pm — No Comments
I have written about the influence of Jim Lecinski's book "Winning The Zero Moment of Truth" and the data that confirms that consumers are actively researching online during the Zero Moment of Truth prior to contacting a local car dealer.
This first contact, called the…Continue
Added by Brian Pasch on June 22, 2011 at 2:30pm — No Comments
There are many benefits of being a member in the ADM forum and today there is a new one.
For dealers that are looking to sell more cars under the Cash for Clunkers program, we are offering on a first come basis, consumer leads for the Cash for Clunkers program.
These consumers have requested a…Continue