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All ADM Blog Posts Tagged 'leads' (365)

Are You Over Communicating To Your Customers?

When it comes to email marketing, frequency of communications plays an important role in getting customers to open your emails AND in getting them into your showroom.

 

However, flooding their inboxes with daily communications poses risks. Too many emails and your customers will lose trust in your business and unsubscribe from future marketing.…

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Added by Doug Van Sach on November 15, 2019 at 7:04am — No Comments

5 Essential ORP Communications

Your dealership has probably been using an owner retention program (ORPs) for years, but when was the last time you evaluated the effectiveness of each communication?

One thing is certain. Sending out the same communications with the same messages via the same channels, again and again, isn’t a winning strategy. The goal of an ORP is to…

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Added by Courtney Evans on November 8, 2019 at 6:36am — No Comments

Who’s the Baby? Recalls and Infants

When people think of recalls, at least in our industry, most think about vehicles. For many consumers, merely contemplating spending their time at a dealership waiting for a recall to be repaired or losing the use of their car for some time, seems draining and inconvenient. But most consumers probably don’t consider the potential risks recalls can pose to…

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Added by Dan Beres on November 7, 2019 at 7:00am — No Comments

Use Data to Improve the Customer Experience

When we think of using customer data, it’s often in the context of marketing. I’ve written previously on how…

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Added by Courtney Evans on September 13, 2019 at 7:30am — No Comments

Spoiled Rotten Customers

Instant gratification is the desire to experience pleasure or fulfillment without delay or deferment. Basically, it's the Veruca Salt complex. Whatever you want, you want it now. Businesses that embrace solutions designed to satisfy…

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Added by Christine Plunkett on September 12, 2019 at 8:30am — No Comments

First or Fifth? What’s Your FQR?

If you ain’t first you’re last. 

I never would have thought that any valuable internet sales training information would result from a Will Ferrell movie, but here we are. Reese Bobby got it right when he mused that being FIRST is all that matters. Especially…

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Added by Christine Plunkett on September 11, 2019 at 8:03am — No Comments

Is Your Hair on Fire?

"There are two ways of meeting difficulties: you alter the difficulties; or you alter yourself to meet them," ~Writer, Phyllis Bottome.

 

For those of you that know me, or if you have followed my blogs for a while, you probably know that customer service is a passion of mine. I genuinely…

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Added by Veronica Dunford on September 4, 2019 at 7:08am — No Comments

Is Your Website Driving Your Best Leads Away?

A recent article from consulting giant Deloitte has added new importance to the role of retailer websites in the average consumer’s vehicle purchase journey. According to the results of its…

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Added by Graham Annett on August 29, 2019 at 7:13am — No Comments

Reducing Service Lane No-Shows

While it’s nice to have room in your shop’s schedule to handle walk-ins and other unexpected work, a service lane no-show isn’t the ideal way to get that extra time. Rather, no-shows throw everyone off and can take quite a toll on both your shop’s workflow and your bottom line.

Here are two holistic approaches to reducing no-shows…

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Added by Stephen Coambes on August 8, 2019 at 7:09am — No Comments

How Can Your Dealership Win Business from Recall Customers?

A recent article in Wards Auto shares results from a study of 6,200 dealerships conducted by analytics company Marchex. According to the survey, dealerships who use active listening techniques and build rapport with customers on the initial calls are the…

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Added by Dan Beres on August 2, 2019 at 8:11am — No Comments

Stuck for Website Content Ideas? Try This!

One critical best practice that helps drive more traffic to your website is to continuously create new content. Google crawls websites to find relevant content to provide more accurate results to searchers. However, it is sometimes hard to come up with content ideas that will be of interest to your audience.

 

Pounding your head against a desk,…

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Added by Brett Sutherlin on July 25, 2019 at 7:00am — No Comments

Digital Retailing: Let’s Talk About F&I

Conversations about digital retailing in the automotive industry tend to center around two things: customer experience and an increase in sales volume. But some dealers feel that it just leads to decreased margins on the front-end in the “race to the bottom,|” and that face-to-face interaction will end in more revenue – whether that's in the front or the back…

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Added by Michia Rohrssen on July 18, 2019 at 7:22am — No Comments

A Change That Extends Your Dealership’s Reach on Facebook

Facebook recently announced a change to its algorithm that prioritizes posted comments in a manner that can be very beneficial as far as gaining more exposure to your customer’s networks.

 

According to Social Media Today,…

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Added by Paul Moran on July 16, 2019 at 7:25am — No Comments

Social Selling: Why Dealers Should Adopt It

Let’s go ba.ck in time for a moment. 16 years ago, in 2003, there was a brand-new highline dealership. This dealership was getting very little walk-in traffic...

Despite having 10 salespeople on the floor, they were lucky if even one customer came in on any given day. With no…

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Added by Paul Moran on June 27, 2019 at 7:00am — No Comments

The Rule of 3: Perfecting Sales-To-Service Handoff

If your dealership is like most, the sales and service side of the house feel like two disconnected islands most of the time. The teams rarely come together unless handling reconditioning or aftermarket accessory installation. But…

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Added by Stephen Coambes on June 20, 2019 at 7:14am — No Comments

Is Ridesharing Always Safe? Hail NO!

Drivers participating in the nation's most extensive ridesharing services are all independent contractors and, as such, are responsible for keeping their own vehicles maintained. After all, if they want to make money as a contracted driver, it seems perfectly reasonable to expect them to oversee vehicle maintenance, performance, and…

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Added by Dan Beres on June 17, 2019 at 7:06am — No Comments

Coupons: What to Consider

Price is often a major factor in the purchase of any service or product. But it’s important to separate perceived price and received value. For example, $5 for a bottle of water might seem expensive, but that’s a deal if you’re walking through a desert. And there’s nothing blatantly wrong with paying more for quality (or perceived quality)––just look at…

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Added by Stephen Coambes on May 30, 2019 at 6:59am — No Comments

Why Every Dealership Should Pay Attention to Social Media

When it comes to social media, some dealers are uncertain of its benefits or unwilling to pay for the reach – and in some cases, both. Well, it is worth getting on the bandwagon as social media usage continues to expand with projections of over 3 BILLION users by 2021.

 

An interesting…

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Added by Paul Moran on May 2, 2019 at 8:02am — No Comments

Our Second Chance

We have all had moments we wished we could do-over. For anyone who saw Avengers Endgame, you understand the value of "undoing" cannot be overstated. So what do we do when against our best efforts to build a strong customer-centric reputation we end up with poor ratings online?

 

In a slower market, our online reputation can impact be the…

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Added by Carol Marshall on May 1, 2019 at 7:34am — No Comments

Are you a Good Leader?

All businesses need good leaders who know what it takes to be profitable, but also how to retain employees who are valuable to the business. Employee retention is key to profitability, as replacing someone takes a significant amount of time and effort. It can also result in lost revenue as the dealership sacrifices the opportunity to connect with and foster…

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Added by Dan Beres on April 29, 2019 at 7:24am — No Comments

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