Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I spent 31 years in automotive retail, in every variable role from used car salesperson to GSM, then GM and Dealer Principal.
For most of that time, I was a part of and supported the combative…Continue
Added by Chip King on September 28, 2020 at 6:30am — No Comments
If that pace continues, profit margins will be wiped out by 2025. It appears that the front-end grosses dealers enjoyed 10 or 15 years ago are never coming back.
Added by Scot Eisenfelder on July 12, 2019 at 6:00am — No Comments
As new vehicle sales and gross margins decline, it's natural to look for ways to cut expenses. But I've never understood the logic behind cutting service marketing…Continue
Added by Scot Eisenfelder on May 24, 2019 at 7:38am — No Comments
This is a real question you have to ask yourself if you want to survive the automotive industry. Are you willing to do what it takes to be successful each and every day to not just work a job, but to build a career? There are many people who started in the automotive industry as a crutch until they found a “better” job. Only a small percentage, however, end…Continue
Added by Todd Smith on April 30, 2019 at 7:28am — No Comments
All businesses need good leaders who know what it takes to be profitable, but also how to retain employees who are valuable to the business. Employee retention is key to profitability, as replacing someone takes a significant amount of time and effort. It can also result in lost revenue as the dealership sacrifices the opportunity to connect with and foster…Continue
Added by Dan Beres on April 29, 2019 at 7:24am — No Comments
Change matters and can be successfully and intelligently integrated into your lifestyle and work habits by answering three quick questions:
Added by Jim Flint on April 16, 2019 at 7:18am — No Comments
Tell Your Story
Telling your Digital Story is a huge step in the right direction. In the most recent quarterly conference call, Facebook CEO Mark…Continue
All too often we get wrapped up in the finger pointing when in reality all the customer cares about is "Who's going to fix my problem?"
Once we can eliminate…Continue
Added by Veronica Dunford on March 21, 2019 at 7:30am — No Comments
There are two routes to achievement in your…Continue
Added by Todd Smith on March 5, 2019 at 7:00am — No Comments
Service departments account for and absorb most of a dealership’s losses in sales and fixed expenses. That is not going away anytime soon. With new car front-end grosses declining, most dealerships will increasingly rely on service business to, well, stay in business.
The problem isn’t a lack of service business, but a shortage of qualified…Continue
Added by Chris Miller on February 12, 2019 at 7:36am — No Comments
All too often, dealers are hesitant to make an investment in training new and Preowned salespeople because turnover in the sales department can be as high as 70 percent according to NADA. Service, however, has always been most dealership’s foundation for profitability. That’s where the phrase “service absorption” comes from.
For the most part,…Continue
Added by Andy Church on January 18, 2019 at 7:07am — No Comments
The word “transparency” gets floated around the automotive industry quite often – especially in the last few years. The days of “the invoice is locked in a safe at the corporate office” are gone and consumers have all of the access to data that they need. Yet some Dealerships are still trying to play the game.
I understand that dealerships need…Continue
Added by Andy Church on January 4, 2019 at 7:36am — No Comments
Dealers are constantly inundated by trainers vying for their business. These trainers promise exponential success in sales and profits when they do. Many, however, are one-shot wonders in the sense that they come in, perform their training, get your staff pumped up and leave. What happens then? Chances are the lessons or knowledge that they may have learned…Continue
Added by Andy Church on December 13, 2018 at 7:08am — No Comments
Besides producing industry-leading automotive software, the company has also created a unique workplace that recognizes and incorporates the value of play
CLEARWATER, FL – November 14, 2018 – AutoLoop LLC, the leading provider of auto industry marketing, sales, and service solutions, announced today that the company has received the 2018 “Workplace Culture Program of the Year” award from Tampa Bay Tech, Florida’s largest…Continue
Added by Graham Annett on November 14, 2018 at 7:13am — No Comments
It’s a foregone conclusion that to be successful in any particular skill takes time. A lot of time! Doctors must go to college for decades, but that doesn’t necessarily mean that those graduates enter the medical field after college as an “expert” physician. Ask yourself this question: How much time do I need to invest in myself to master a particular skill?…Continue
Added by Andy Church on November 9, 2018 at 7:15am — No Comments
Columbus, OH (October 10, 2018) - Clarivoy, a pioneer and leader in automotive marketing attribution, today announced that its new product, ShoppersON™, has been selected as a finalist for the 2018 DrivingSales Innovation Cup Award, which annually recognizes the most innovative dealership solutions. Many…Continue
Added by Steve White on October 10, 2018 at 6:57am — No Comments
Often, those opinions vary widely. While training is indeed something I advocate in dealerships both as an…Continue
Added by Todd Smith on September 27, 2018 at 6:30am — No Comments
With the inundation of service requests by consumers, largely due to the increasing amounts of recalls that we’ve seen in the last few years, service…Continue
Added by Andy Church on September 21, 2018 at 6:30am — No Comments
Many consider Michael Jordan one of the greatest, if not THE greatest, basketball player who ever lived. He also made some thought-provoking statements. One I find really interesting and words from which we can all learn is this:
“I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. Twenty-six times, I’ve been trusted to…Continue
Added by Steve White on September 17, 2018 at 5:59am — No Comments
With the fourth-quarter in sight, now’s the time to be planning for ways to end the year strong and insure you maximize your dollars and their effectiveness. One way is to make sure you evaluate how you maximize OEM reimbursements and move more inventory. Co-op funds can substantially improve a dealer’s ROI by reimbursing up to 50% of your marketing spend. Think about…Continue
Added by Chris Martin on September 7, 2018 at 7:18am — No Comments