Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
What are your marketing goals in 2020? One of the biggest pain points for dealers is deciding where to spend their marketing dollars to get the results they want. Many dealers feel like their marketing strategies don’t perform as well as they used to, which, when combined with declining sales profitability, puts extra pressure on marketers to up their…Continue
Added by Courtney Evans on February 28, 2020 at 7:16am — No Comments
PHOENIX, AZ, January 4, 2019 – Borrowing from the start-up success handbook that propelled virtual inventory advisory company LotPop to industry prominence, My BDC Success launched this week, providing remote BDC monitoring, tracking, and training services to help auto dealerships maximize the profitability of their business development center…Continue
Added by Jim Leman on January 7, 2019 at 9:36am — No Comments
Are you ever frustrated by the inaccurate sourcing of sales? I’m sure that most of you do everything in your power to track (as accurately as possible) the customer car buying journey from the beginning to the actual sale.
However, there are so many variables along the way that dealers often either get confused or simply give up and assign credit to the “auto…Continue
Added by Steve White on May 11, 2018 at 6:48am — No Comments
Every sale starts with a point of contact, an interaction between a shopper looking to buy something and a salesperson who can provide it. In order for that initial point of contact to turn into a sale, however, a salesperson needs to nurture and cultivate the relationship, gaining the shopper’s trust and convincing them that their product is best suited to…Continue
Added by Kenneth Garcia on March 4, 2018 at 5:19am — No Comments
Added by sara callahan on February 23, 2018 at 6:00am — No Comments
In our fast-paced society, some of the things done just a short time ago to impress and retain customers no longer work. Today, business owners can’t always keep on top of the latest and greatest ways to keep their customers loyal. However, there is one thing that hasn’t changed much over the years – personal interaction without expecting immediate returns: a friendship of…Continue
Added by Mike Gorun on January 16, 2018 at 6:59am — No Comments
Added by John Rash on August 29, 2016 at 11:15pm — No Comments
With the downturn in the economy looming large over everyone's head dealers are turning towards social selling and trying to generate leads on the social media platforms.
However, there's a few mistakes I see just about every dealer make so if you're struggling to generate leads on social media here's why...
FACT #1: Publishing content is not going to get people to buy.
Sure you will get likes and comments but that does…Continue
Added by Gus Skarlis on August 2, 2016 at 9:13am — No Comments
April offers a month of renewed optimism for car dealers everywhere as spring comes into fruition and pockets become heavier with a little cash back from Uncle Sam. Tax refund season has arrived, and with it, infinite profit opportunities for…Continue
Added by David Metter on April 18, 2016 at 1:45pm — No Comments
It's time for a reality check.
I’d like to begin with pointing out the fact that more often than we realize, the correct solution to a problem is both obvious and simple. We live in a common sense world, but I think…
How Dealers Can Eliminate Deficiencies with More Accurate Attribution Tracking
Through endless digital and traditional channels, consumer influence is…Continue
Added by David Metter on March 7, 2016 at 10:00am — No Comments
Want to cut your mail cost in half and get your message in a way that will explode your results? Read on:
Case Study 1
Franchise Roof-Top. 4500 old customers that had applied for a loan.
Split it into to batches: 2250 from each batch. We set up Voice-Gen to drop voicemails into their mobile phones without ringing.
Results: When they called back the number on the their screen without listening to the voicemail message…Continue
Added by JB Floyd on February 16, 2016 at 7:00am — No Comments
Behind every screen, device, or smartphone in today’s consumer economy resides something that has perhaps gotten lost in the unstoppable avalanche of digital noise. Are we as an industry starting to focus too much on the device, and not enough on the person behind it? All we hear today is ways we can target better on mobile and that we need to use the latest in…Continue
Added by David Metter on January 7, 2016 at 12:00pm — No Comments
These days, if you’re not incorporating mobile effectively in your lead generation strategy then you simply don’t have one. Even if your website is great and your social media activity is working, you’re missing out on a large chunk of the market if you’re ignoring SMS lead generation.
In a recent post I published, a case study is highlighted which focuses on how one dealer has generated more high-quality leads at a…Continue
Added by Ryan Gerardi on December 28, 2015 at 9:00am — No Comments
Are you following up with special offers?
Do you have email templates installed and automated when possible, to make sending out multiple emails to…Continue
Added by Kendra Masters on October 23, 2015 at 9:00am — No Comments
Most dealers close between twenty to thirty percent of the leads submitted through their own website. With that kind of close rate, its no wonder the prevailing wisdom is the more leads you can get, the better. To a certain extent this is true, but the quality of your leads is even more important than the quantity of leads. The more high-quality leads you get,…Continue
Added by J.R. Batchelor on June 30, 2015 at 4:04pm — No Comments
If you’re in business, I’m sure you’ve been introduced to the concept of content marketing.
Experts have advised businesses to produce content for quite some time now for search engine optimization, branding, lead generation and engagement, to name just a few of the many reasons.
Content marketing can be powerful, if done…Continue
Added by sara callahan on May 13, 2015 at 6:00am — No Comments
Twitter is a social networking and micro-blogging service that has about 248 million active users as of 2014. When using this program,…Continue
Added by JB Floyd on April 20, 2015 at 6:30am — No Comments