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Brian Pasch's Blog Posts Tagged 'jerry thibeau' (2)

Are You Afraid To Inspect Your Dealership Phone Processes?

When you read the title of this article, did you immediately say, "No?"  Did you say to yourself, "Of course we inspect our phone processes Brian!  We mystery shop our stores to keep them on their toes."  

 

If you are inspecting calls on a regular basis internally, that is fantastic.  However, most internal dealership employees assigned the task of mystery shopping calls or phone logs do not inspect…

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Added by Brian Pasch on April 22, 2012 at 6:07am — No Comments

Mastering The Bigger Picture With ZMOT, FMOT, and SMOT

The past two months I have been focused on applying the concepts introduced by Jim Lecinski's book "Winning The Zero Moment of Truth" for the automotive industry.

I have…

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Added by Brian Pasch on November 11, 2011 at 6:30pm — 3 Comments

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