Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
PCG Consulting has just announced that attendees of the 2013 Digital Marketing Strategies Conference (DMSC) will be the first to be able to obtain copies of their latest book for car dealers; "Selling Cars in The Digital Age".
Car dealers who are looking to…Continue
Added by Brian Pasch on January 13, 2013 at 9:15pm — No Comments
Today I co-hosted a webinar with Patrick Workman from Facebook. The webinar was really powerful with 97% of the attendees voting that the webinar helped defined a better dealer marketing strategy for 2013.
93% of the voters said that they would start Facebook retargeting, a service that PCG Digital Marketing offers as well as…Continue
I don't think I will find an argument for readers that the marketing and compliance knowledge needed to operate a dealership profitability has been increasing exponentially. The challenge for Dealer Principals and General Managers is how to best keep up with the changes in our industry.
Executives need to be able to have productive conversations with vendor partners which in turn will allow them…Continue
Added by Brian Pasch on November 5, 2012 at 12:30pm — No Comments
I'm so pleased to have Marc McGurren on the PCG Consulting team. Marc is a great teacher and leader and I'm learning more each week about the opportunities and profit leaks in dealership Internet departments.
Over the past few months I have been asking dealer principals and GM's to rate their Internet/BDC…Continue
Added by Brian Pasch on February 21, 2012 at 2:00pm — No Comments
The +1 button which has been added to organic search results is now coming to your Adwords campaign. I love how Google continues to "socialize" SERP pages and it also changes the game in regards to being on Google Page One.
18 months ago being on Page One was the goal of most Automotive SEO strategists. Today, you need to make sure your online reviews, social media "likes", and now "+1's" also show…Continue
Added by Brian Pasch on June 28, 2011 at 3:00pm — No Comments
Added by Brian Pasch on December 27, 2009 at 11:30am — No Comments
If a customer came to your dealership in the still of the night and spray painted "Liar" and "Cheat" in large letters on your street facing signage, would you leave it untouched when you arrived in the morning?Consumers have tremendous power today to express their opinions about their experience at your business and make that… Continue