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All ADM Blog Posts Tagged 'information' (25)

Why Use a Hundred Words When One Will Do?

I actually wanted to flip the title of this blog to “why use one word when a hundred will do?” People tend to use FAR too many words these days in PR and marketing material – they simply don’t know how to keep it short and relevant.…

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Added by sara callahan on October 24, 2018 at 6:30am — 4 Comments

What Does Chat Have to Do with 867-5309?

Jenny.

 

Tommy Tutone said it in 1981 and many of you reading this know that number. It’s Jenny’s number. And we remember it. Why? Sure, it was a catchy song and has become a staple in early pop music, but it does hold a hidden gem that every car dealer would be thrilled to possess.

 

For dealerships, customer information is only the beginning of…

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Added by Todd Smith on August 10, 2018 at 8:39am — No Comments

Upside Down, Inside Out and Round and Round

Any of you familiar with that classic song from Diana Ross, “Upside Down?” Well, sometimes it’s an apt description of what can be a complicated sales process for today’s car buyers.

 

There’s a focused shift in the automotive community to reduce friction and create a more seamless experience for consumers from online to on the lot. Sure, some consumers – albeit…

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Added by John Wingle on August 8, 2018 at 6:56am — No Comments

Information is a Powerful Loyalty Tool -- if Used Properly

In today’s retail automotive climate, customers have…

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Added by Mike Gorun on October 24, 2017 at 6:00am — No Comments


Influencer
Compliance: Minimize Risk & Maximize Profits

The government has shifted its gaze and is currently squarely centered on the automotive retail space. Government agencies, including the Consumer Financial Protection Bureau (CFPB) and the Federal Trade Commission (FTC), are now paying close attention to the practices and marketing efforts of dealers -- and they’re…

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Added by Tony Orlando on May 16, 2016 at 5:57am — No Comments

The Data Superhighway: It's a Two-Way Street

Consumer Experience Meets Technology 

Consumers are continuously putting information and data about themselves into the online world, and in order to take your dealership to the next level, it’s important to focus on what’s being said.  Creating a positive overall customer experience is integral to the success of your dealership, and that begins where shoppers are…

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Added by Joey Little on December 10, 2015 at 12:30pm — No Comments

Google Auto Says Mobile is the Place to Be

In a study published this month by Google’s Automotive division titled, “The 5 Auto Shopping Moments Every Brand Must Own,” it’s crystal clear that dealers need to have a strong mobile strategy in order to stay in the…

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Added by David Metter on November 27, 2015 at 4:30am — No Comments

8 Things Dealers Can Do To Increase Their Show Rates

When handling Internet leads, the lack of response by customers, the appointments that don’t show and the unrealistic expectations often frustrate internet managers and dealers. Show and closing rates in the low to mid-teens is not uncommon, compared to the total number of leads received.

 

I thought I would share some best practices from my observations working…

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Added by David Metter on August 24, 2015 at 5:30am — No Comments


Influencer
Time Isn’t of the Essence

Imagine a customer that is in for a routine oil change at your dealership.

As part of the complimentary inspection your store provides, it is discovered that the vehicle’s brake pads are severely worn and it would be unsafe to continue driving the vehicle much longer without replacement.  The service advisor brings this to the customer’s attention.…

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Added by Richard Holland on January 15, 2015 at 5:30am — 3 Comments

Forget MORE Leads. Focus On More QUALITY Leads.

In the world of automotive retail, dealerships are always searching for ways to increase leads. Whether they choose to pursue that goal through third-party lead providers, increase page rankings through better SEO, or various other ways, if there is a customer in their market who wants to buy a car, dealers want an opportunity to earn their business.

 

When a…

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Added by Timmy D. James on January 12, 2015 at 3:30am — No Comments

Content Marketing Strategy: How to Create a Winning Company Blog

Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.

 

There are many types of content marketing. Technically speaking,…

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Added by sara callahan on November 25, 2014 at 5:30am — No Comments

Walmart Gets Into the Loyalty Program Arena

Recently, AdAge reported that Walmart is starting a loyalty program. Based on their price-match guarantee, Walmart is launching an app named “Savings Catcher,” which consumers can use to receive refunds for items purchased at Wal-Mart that have been found for a lower price…

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Added by Mike Gorun on July 15, 2014 at 6:00am — No Comments


Influencer
Dealer Service and Loyalty Boost Highlights Importance of Customer Experience

The recently released J.D. Power 2014 U.S. Customer Service Index Study produced some interesting, and very promising, results.

The report concluded that customer satisfaction with dealer service has increased across the board…

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Added by Richard Holland on April 17, 2014 at 6:30am — 1 Comment

Mainstream Media Is Making Data Sharing More Transparent and Consumers Don’t Like It

On March 9, the popular television show “60 Minutes” aired a segment titled “The Data Brokers: Selling Your Personal Information”. In the segment, Steve Kroft interviewed various privacy experts who explained how companies are collecting and selling very personal information in ways…

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Added by Scott T. Joseph on March 18, 2014 at 5:50am — 1 Comment

Between A Rock and a Hard Place: The Increasing Concern of Data Security

Data security is becoming an increasingly public concern as databases from large retailers continue to be breached and consumer information exposed. Congress is holding hearings this week with top data security professionals to discuss how best to prevent future breaches. The concern is so high that Congress is considering implementing…

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Added by Scott T. Joseph on March 12, 2014 at 1:28pm — No Comments

Target’s Crisis Management Failure In the Wake of Data Breach

Target’s massive data breach, which caused an estimated 40 million credit and debit cards to be compromised during the holiday period, will end up costing them more than just headaches. Target first became aware of the breach a week prior to announcing the breach to the public. This slow response time imperiled consumers.

 

I was personally affected by this…

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Added by sara callahan on January 8, 2014 at 6:03am — No Comments


Influencer
Would You Rather Have Leads or Customers?

In the past, car shoppers understood that they would have to  trade their personal information in order to get specific information on vehicle pricing online. Today, they realize this is no longer necessary. As information has become more widely available and transparent, the consumer’s need to fill out a “Request A Quote” or “Contact Us” form on a website to obtain that…

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Added by Myril Shaw on August 9, 2013 at 6:41am — No Comments


Influencer
(Most Up To Date) Important, Powerful & Relevant Statistics That Will Empower You To Sell More Cars!

http://www.automotivedigitaltraining.com



This is one of the modules on my NEW "Video On Demand", Training, Tracking Testing Platform...



This is ONLY a sample! Please call me if you would like a FREE Test Drive!!



Or go to…

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Added by Sean V. Bradley on February 7, 2013 at 5:22pm — No Comments

You Only Know What You Know

If you work in the automotive retail industry you are no stranger to change.  You thrive on competition and commission based pay plans.  You love the hunt.  You love the rewards when you push through goals set by your employer.  You love winning the prize.

 …

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Added by Brian Pasch on December 19, 2012 at 2:00pm — 1 Comment

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