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Added by Brian Pasch on October 23, 2012 at 11:55am — No Comments
Anyone who has been watching the grow of Google Analytic's feature set may not surprised by today's announcement that Google Website Optimizer is being shutdown and a similar feature called "Content Experiments" will be added to Google Analytics.
Google Website Optimizer was used to create A/B testing scenarios to see…Continue
Today I looked at 20 dealers Google Analytics reports for the last 30 days and on average, about 20% of their website traffic is being labeled as Mobile visitors. Here is an example of how this is displayed in Google Analytics.
For some dealers their mobile traffic exceeds 20% so I was thinking about the CRM processes that are in…Continue
Added by Brian Pasch on February 11, 2012 at 6:30pm — No Comments
The most overlooked website diagnostic software is provided free in Google Webmaster Tools (GWT). Most dealers are unaware of the wealth of information that GWT can provide regarding the health of your website.
Have you been able to quantify how much Autotrader, Cars.com, or other third party classified websites contribute to your dealership's ability to sell more cars?
Have you questioned the importance of alternative classified websites like Craigslist or Ebay?…Continue
If you have not taken time to work through then new interface and reports, I strongly suggest that…Continue
A promising new feature in Google Analytics will show which combination of websites influenced consumer behavior prior to a conversion action on your website. The feature is called Multi-Channel Funnels.
This new data-reporting tool inside of…Continue