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Brian Pasch's Blog Posts Tagged 'google adwords' (7)

First Look At Google Adwords Dynamic Ads For Dealer Inventory

Last month I wrote an article on ADM about a new announcement from Google that will give dealers who manage their own Adwords campaigns a big boost in relevant ad building tools.   (See…

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Added by Brian Pasch on January 8, 2013 at 11:30am — 6 Comments

Google Disrupts The Market With Dynamic Ads For In Stock Vehicles

Car dealers have been perfecting the best strategies to implement paid search campaigns.   It is common for dealers to ask me how much of their budget should be allocated to Google Adwords, Automotive SEO, Cars.com, or…

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Added by Brian Pasch on December 26, 2012 at 5:30pm — 1 Comment

Will Google's Honda Classified Advertising Model Ruffle Feathers?

I'm back on the Google Beat covering the latest discoveries for the automotive industry on search marketing strategy.  I want to thank Craig Waikem for commenting on my blog post about new Google PPC Adwords formats that collect email addresses. 

 

What Craig shared was a…

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Added by Brian Pasch on December 2, 2011 at 4:30am — 2 Comments

CarMax Gets Their PPC Ads Highlighted With Stars

Google User Reviews



Recently one of my clients asked me how he can get his Google Adwords listings to include the review counts as shown above for AutoPartsWarehouse.com. I wanted to write a post to make a distinction between Google Seller Rating (shown above) and the newly released Google Boost.



In the example above, Google Seller Ratings are included on Google Adwords campaigns. Google Boost…

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Added by Brian Pasch on February 25, 2011 at 10:00am — 1 Comment

Adwords Now Includes Conversion Optimization Settings

Google posted an update on their Adwords website regarding Conversion Optimization settings. This may be news to many dealers who run their own Adwords campaign so I am re-posting some information provided on their blog.

 

Keep in mind that conversion in Google normally tracks responses via forms submission, which would not include phone calls that are generated by PPC…

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Added by Brian Pasch on February 24, 2011 at 6:14pm — 2 Comments

Google Gets Into Automotive Lead Generation

Google met with top automotive dealers and manufacturers at the 2011 NADA Convention in San Francisco this week to introduce their new lead generation model for search, which one insider called "Dealer Preference". This is a new strategy for their popular Google Adwords software.



The new paid automotive…

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Added by Brian Pasch on February 7, 2011 at 3:30pm — 13 Comments

Automotive SEM Study Hits 100 Dealership Registrations

The Automotive SEM Study is the follow-up to the successful Automotive SEO Study that was conducted in 2010 by PCG Digital Marketing.

 

The Automotive SEM Study is a FREE 8 week program will guide car dealers through the proper setup, execution, and measurement of paid advertising campaigns. 

For the study, we will be primarily focusing on…

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Added by Brian Pasch on January 19, 2011 at 7:00am — No Comments

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