Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
If you are a student of Google Analytics, you know that Google AdWords campaign data is tightly integrated into GA if you connect your AdWords account with your Analytics accounts. Most dealers are investing in paid advertising outside of AdWords and the traffic is documented in GA but NOT the campaign costs.
Imagine how nice…Continue
Added by Brian Pasch on July 13, 2017 at 3:55am — No Comments
It is very common for auto dealers to be running remarketing campaigns, also known as retargeting. The remarketing concept, which puts the dealer's brand message in front of a consumer (who visited their website) with "online billboards" is appealing to managers. A marketing manager recently asked me if she should remarket to all website…Continue
Added by Brian Pasch on July 8, 2017 at 4:00am — No Comments
By Brian Pasch
Today I saw a Tweet posted by my friend Volker Jaeckel which looked like this:
Just short and sweet. The Top Five #SEO Mistakes According To Google's Matt Cutts…
Once again, I bring to you breaking news before your competition knows: a new Google product. Google integrates olfactory sensory inputs with Google search. Will you sign-up for the Beta while space is open?
Registration starts today and will likely be closed by midnight tonight.
If you are self managing your Adwords campaigns, I strongly urge everyone on ADM to check their Adwords accounts, and also spread the word to your dealer friends running Adwords. It seems that Google has updated their Terms of Service and are requiring users to accept the new policy to continue running Adwords.
Many of the account we manage had these messages appearing this morning.
The message you will see when you login to Adwords is shown below:…Continue
On February 6th, Google had an announcement that enhances their online advertising solutions, so here is the the post that was shared on the Google blog. You can also get more information about this on this link: Google Adwords Enhanced…Continue
Added by Brian Pasch on February 7, 2013 at 2:30am — No Comments
Here is the latest post from Google, from an employee named Dasha. The article link is: Google Reviews and was posted today at 12:00…Continue
Policy criteria for removing reviews
We want people to get ratings, reviews, and recommendations that are…Continue
Dealers have been seeking answers on how to get valid customer reviews to appear on Google+ Local. In the past year, I have made many revisions to the recommended processes dealers should follow to comply with guidelines on popular review websites.…Continue
Video marketing includes direct video posting on YouTube, but that is nothing new. Dealers who want to differentiate themselves from…Continue
This is the third in a series of articles for car dealers who would like to learn how to leverage Google Analytics in order to better merchandise their websites, track consumer activity, increase conversion, and measure the influence of their marketing investments.
To summarize the series to date:…Continue
Last week I decided to write a series of articles on Google Analytics to help dealers better leverage this powerful tool. Google Analytics reports must be a part of the monthly marketing decision-making process, because the data can direct dollars into the most effective…Continue
I am a vocal advocate for leveraging Google Analytics to guide a dealership's online marketing strategy. Despite my pleas, a small percentage of dealer operators have a consistent process for analyzing Google Analytics data every month to spot trends or to prioritize marketing investments.
So I thought that I would write a few articles that utilize Google Analytics data charts to show hungry automotive marketing professionals and dealer operators how to leverage this great…Continue
Google's latest ThinkAuto research shared by Joanne Nichols, Automotive Head of Industry, shows just how nimble automotive digital marketing strategies must be to connect with today's auto shopper. I will highlight four points from the latest Google…Continue
After publishing my Google+ Local whitepaper, which outlined the changes business owners need to make when designing their online review strategy to avoid review spam penalties, I have been asked to give some specific recommendations for next steps.
If business owners want to increase their online ratings on Google+ Local and Yelp specifically, the focus has to be on identifying…Continue
If you have been following my latest articles discussing Google Adwords, you are well aware that Google is testing new ad formats for the automotive industry.
I have recently discussed the Google Advisor For Cars program which is very controversial. I recently documented that Google is testing …Continue
I created a video that gives a brief overview of the Google Cars program, officially called the Google Commercial Unit For Cars (CUFC). A few more details on the program are now available but dealers still have a number of questions left unanswered.
Take a minute to watch the video and see my comments at the bottom of this page.…Continue
Anyone who has been watching the grow of Google Analytic's feature set may not surprised by today's announcement that Google Website Optimizer is being shutdown and a similar feature called "Content Experiments" will be added to Google Analytics.
Google Website Optimizer was used to create A/B testing scenarios to see…Continue