Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Though every vehicle today comes with a recommended maintenance schedule from the manufacturer, many consumers don’t follow them.
What’s worse, some may not even know they exist! We recently surveyed 1,000 auto dealer customers and found that younger generations are less…
Added by Jeff Giere on July 11, 2019 at 7:30am — No Comments
Every sale starts with a point of contact, an interaction between a shopper looking to buy something and a salesperson who can provide it. In order for that initial point of contact to turn into a sale, however, a salesperson needs to nurture and cultivate the relationship, gaining the shopper’s trust and convincing them that their product is best suited to…Continue
Added by Kenneth Garcia on March 4, 2018 at 5:19am — No Comments
Millennials are growing in number and their car buying preferences are vastly different than baby boomers or Gen X. There are so many conflicting reports and studies, so I recently read up on the subject and came across several interesting pieces of information that I thought I’d share in this blog:
Added by Devin Koskan on February 24, 2017 at 5:34am — No Comments
With the downturn in the economy looming large over everyone's head dealers are turning towards social selling and trying to generate leads on the social media platforms.
However, there's a few mistakes I see just about every dealer make so if you're struggling to generate leads on social media here's why...
FACT #1: Publishing content is not going to get people to buy.
Sure you will get likes and comments but that does…Continue
Added by Gus Skarlis on August 2, 2016 at 9:13am — No Comments
Gen Y is comprised of the single largest generation in U.S. history, encompassing some 80 million people.
What does this mean to today's retailers?…
Added by Kris Rosychuk on June 8, 2016 at 11:05am — No Comments
Want to cut your mail cost in half and get your message in a way that will explode your results? Read on:
Case Study 1
Franchise Roof-Top. 4500 old customers that had applied for a loan.
Split it into to batches: 2250 from each batch. We set up Voice-Gen to drop voicemails into their mobile phones without ringing.
Results: When they called back the number on the their screen without listening to the voicemail message…Continue
Added by JB Floyd on February 16, 2016 at 7:00am — No Comments
These days, if you’re not incorporating mobile effectively in your lead generation strategy then you simply don’t have one. Even if your website is great and your social media activity is working, you’re missing out on a large chunk of the market if you’re ignoring SMS lead generation.
In a recent post I published, a case study is highlighted which focuses on how one dealer has generated more high-quality leads at a…Continue
Added by Ryan Gerardi on December 28, 2015 at 9:00am — No Comments
If you’re in business, I’m sure you’ve been introduced to the concept of content marketing.
Experts have advised businesses to produce content for quite some time now for search engine optimization, branding, lead generation and engagement, to name just a few of the many reasons.
Content marketing can be powerful, if done…Continue
Added by sara callahan on May 13, 2015 at 6:00am — No Comments
Twitter is a social networking and micro-blogging service that has about 248 million active users as of 2014. When using this program,…Continue
Added by JB Floyd on April 20, 2015 at 6:30am — No Comments
Whether you are a auto dealer, contractor, doctor, attorney, mortgage pro, or real estate broker, success with any type of…Continue
Added by JB Floyd on April 8, 2015 at 5:00am — No Comments
|by Jillian Overmyer, Account Advocate|
Generation Y- the proclaimed ‘Me Generation’ - is portrayed as a disengaged consumer base, highly uninterested in the automotive world. As a Gen Y’er living in Detroit, The Motor City, I beg to…Continue
That is the very definition of Automotive Inbound Marketing.
Have you ever noticed that the vendors in the automotive marketing space who are minimizing the importance of leads are also the same vendors that…Continue
It is clear that people are spending more time than they used to, accessing the Internet from their mobile devices. As a matter of fact, according to a report in E-Marketer, a leading marketing news and research company, as of mid 2011, people are on average spending at least one hour engaged on their mobile phones throughout the day. In the United States, that is a 30% increase over the calendar year in 2010. It is safe to say that for the near future, businesses will have to be…Continue
Added by Mike Maggs on July 7, 2014 at 6:00am — No Comments
In the past, the right mixes of traditional and media buys wrapped up in the bow that is your demographic was all it took to catch consumer’s attention and bring them into your dealership. Then Al Gore invented the Internet and everything changed. Not all at once, mind you, but it did and still is. Attracting attention to your business today is more difficult than ever. It…Continue
Added by Mike Gorun on December 13, 2013 at 6:00am — No Comments
MaxTradeIn™, the free website that gives car owners the ability to trade in or sell their used vehicle by selecting local dealers to compete for their business, is expanding with a new service that lets participating dealers place actual bids on a consumer’s vehicle directly through their own website.
Added by Shawn Schwegman on July 17, 2013 at 5:18am — No Comments
If 40% traffic and nearly half of all digital leads coming from smartphones isn't enough to get you 2nd guessing the way you spend your ad budget, maybe a better understand of what's out there will. Today, there are dozens of advertising opportunities and 200k+ apps and games that your customers engage with each day. While most dealerships are content with the highly competitive PPC market, our team has been testing and validating the greater mobile ad space. There is a world of…Continue
Added by Amir Shah on June 18, 2013 at 2:08pm — No Comments
OK part one ended with us discussing using SMS Marketing on the front-end as a virtual tour in our print media, as well as using billboards and contests, and how we can move our numbers in an upward direction to improve our bottom line. With our focus still on the front-end, let’s talk about those UPS that came in: didn’t…Continue
Added by David Schroeder on April 24, 2013 at 1:30pm — No Comments
A quick jaunt through our reports in January proved most fruitful. I was very excited to see that more than 20% of our customers enjoyed 30 or more appraisal leads for the month of January. The start of a new year tends to be a beleaguered time for dealerships, especially in the Northern states.. As consumers make dates at the health club, and place light wallets (fresh off…Continue
Added by Marc Fishman on February 22, 2013 at 11:36am — No Comments
Added by Ian Bernard on January 2, 2013 at 8:31am — No Comments