Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
If that pace continues, profit margins will be wiped out by 2025. It appears that the front-end grosses dealers enjoyed 10 or 15 years ago are never coming back.
Added by Scot Eisenfelder on July 12, 2019 at 6:00am — No Comments
The facts are, however, that the phrase started because sometimes there is money…Continue
Added by Todd Smith on September 13, 2018 at 6:30am — No Comments
With the fourth-quarter in sight, now’s the time to be planning for ways to end the year strong and insure you maximize your dollars and their effectiveness. One way is to make sure you evaluate how you maximize OEM reimbursements and move more inventory. Co-op funds can substantially improve a dealer’s ROI by reimbursing up to 50% of your marketing spend. Think about it,…Continue
Added by Chris Martin on September 7, 2018 at 7:18am — No Comments
Henry Ford was once asked why he visited his executives rather than having them come to his office when problems arose or he needed questions answered. “I go to save them time,” said Ford. “I’ve found that I can leave the other fellow’s office a lot quicker than I can get him to leave mine.” Ford knew the necessity of gaining information. He also knew…Continue
Added by Todd Smith on August 30, 2018 at 7:02am — No Comments
To that point, I am sure many of you are familiar with the shocking stories and downfalls of three highly successful companies: Blockbuster, Kodak and Xerox.
So, what lessons can be learned from…Continue
Added by Ujj Nath on July 24, 2018 at 6:56am — No Comments
If you have been paying attention to industry trends I am sure you have noticed the ever-increasing gap between the size of smaller dealerships and large auto groups. Groups are swallowing up smaller dealers left and right as they continue to grow.
Of course, size…Continue
Added by Ujj Nath on June 11, 2018 at 6:30am — No Comments
And now, another huge retail company has decided to jump in… but in a way that…Continue
Added by Ujj Nath on April 17, 2018 at 6:30am — No Comments
Added by Mike Gorun on January 23, 2018 at 7:00am — No Comments
Added by Ben Hadley on January 11, 2018 at 6:30am — No Comments
Added by Mike Gorun on December 26, 2017 at 6:30am — No Comments
Added by Kip Miles on December 13, 2017 at 6:30am — No Comments
Added by Kip Miles on November 30, 2017 at 6:30am — No Comments
Added by Mike Gorun on November 28, 2017 at 6:00am — No Comments
Added by Mike Gorun on November 21, 2017 at 6:30am — No Comments
Added by Steve White on November 7, 2017 at 6:30am — No Comments
Could it be possible that the secret to selling cars in today’s multi-touch, exponentially data-driven society is exactly the same as it was prior to World War II?
I know what you’re thinking. This is…Continue
Added by David Metter on October 31, 2017 at 11:30am — No Comments
Added by Bill Wittenmyer on October 31, 2017 at 6:08am — No Comments
Added by Bill Wittenmyer on October 27, 2017 at 6:30am — No Comments
Added by Bill Wittenmyer on October 25, 2017 at 6:30am — No Comments