A few weeks ago, Ford managed to accomplish a task that many brands dream about but never achieve… to have an ad go viral. You might think this is a good thing except for the fact that this particular ad went viral for all the wrong reasons.
The Hickman's were driving a loaner from a dealership in Wichita KS when they came to Long McArthur in Salina KS. They were given a Ritz Carlton like buying experience in Salina KS and decided to leave the loaner with us so that we can return it to the dealer in Wichita KS!!
Today Apple released their new iOS6 to current iPhone users, history has shown me that EVERY time there is a new iOS update for the iPhone it kicks off bluetooth users of Ford SYNC.
I understand it's pretty much inevitable because these are usually big software updates and the Ford SYNC system is (1) built from Microsoft and (2) would need to be updated every day if we wanted SYNC to be up-to-date…
I just wanted to say thank you so much to TrueCar for sponsoring TWELVE full-ride scholarships to attend AutoCon this past week. As well as Ralph Paglia, Chris Saraceno, Mike Myers, Carrie Hemphill and Brian Pasch for going through applications and choosing me to be one of the recipients.
I was so excited to attend AutoCon, especially after attending First Class…
The model year hasn’t been standard across car makers for some time, but is staggered with one make and model getting to shine for one brief window at a time. Some 2013 models will be available for the summer, while others won’t be out until later in the year.
Redesigns seem to be a common theme among models carrying over for the 2013 model year, and not…
Last week, a California Court of Appeals judge determined that a dealer violated several California state laws and ruled in favor of the plaintiff in a class-action lawsuit that will have huge ramifications for dealers within the state. The ruling…
Location-based social networking services – including Facebook Places, foursquare, Gowalla and the Check-Ins feature on Yelp – are the next big thing when it comes to attracting consumer awareness online. So, can you turn “check ins” into opportunities to grow your business and increase customer loyalty?
There may not be an industry quite as American as the automobile industry. Last year, when the industry was on the verge of collapse, many people thought we had to do something so save it. However, Clifton Lambreth was already doing something.…
Do you consider yourself a progressive dealer? Is it something innate, or learned? I consider myself a pretty successful guy…or at least strive to be one, but I know people who still sit around watching COPS all day playing the lottery and eating Long John Silvers. With major companies crumbling because of bureaucracy, stubbornness, fat-dumb-and-happy-syndrome…or all of the above , wouldn’t you assume that dealers more than ever would focus on bettering their processes to push themselves out in… Continue
In this day and time, people frequently talk about doing the "right thing," but rarely are they interested in risking their comfort zone and what others might think to do what they feel needs to be done. Clifton Lambreth is one of those rare people. After working for over twenty years for the Ford Motor Company, he could no longer keep quiet about the problems going on behind corporate doors that were hurting Ford's financial bottom line, and… Continue
Grant Cardone continues his fight for auto dealers on the top 15 national radio channels tomorrow morning starting at 7am EST. Grant originally authored an alternative to the proposed bailout asking Washington to provide a stimulus rather than a bailout that included tax credits to Dealers, Lenders and Consumers.
See earlier Fox Interview- http://www.grantcardone.com/news.html
Added by Grant Cardone on February 16, 2009 at 7:32pm —
Scott Monty heads up social media efforts for Ford Motor Company, an effort he began in July. In that role, he’s responsible for internal and external adoption of social media strategy to help improve Ford’s overall reputation. I sat down with Scott last month to discuss his approach, before what could only be categorized as an extremely active period for Scott.
We spent an hour discussing audience, tools, tone, content mix and etiquette. During our conversation, I was impressed by… Continue
Added by M.S. Butler on December 12, 2008 at 8:43pm —
The ADP Digital Advertising Program is designed to custom create a package that will deliver your dealership's message to more customers in your local market at a lower cost than traditional advertising channels. Traditional print media such as local newspapers are seeing their results greatly diminish due to people turning to the Internet as their primary research… Continue
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