Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Retaining a position is always harder than achieving it. This applies to sports, life, culture, and of course – the automotive industry. Every business has its specific features; however, what we all strive for is to keep our customers happy. Every dealership today needs to meet consumer expectations even before they show up in the store.…Continue
Added by Thomas F. Jung on March 12, 2018 at 5:40am — No Comments
Added by Mike Gorun on December 26, 2017 at 6:30am — No Comments
However, sometimes the feedback system is faulty or gets misinterpreted to the point of being useless. Take the feedback system Uber used to have. At the end of each trip riders were prompted to leave…Continue
Added by Mike Gorun on December 13, 2016 at 6:19am — No Comments
In the automotive industry, hundreds of customers pass through dealerships on a daily basis. Each of these customers will interact with dealership staff multiple times during their visit - whether they’re there to buy a car, or for a simple oil change. It’s very easy to function as an organization with a focus on efficiency - how quickly can you complete a…Continue
Added by Mike Gorun on November 17, 2015 at 5:52am — No Comments
My primary goal as a PR Professional is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers, namely auto dealers. To help better understand how to best position my clients for success, last year, I did a little research into how dealers perceive vendors and their practices.
It sounds backwards, at first, but when was the last time you asked your customers for a complaint or some constructive criticism? If you’re like most dealerships, you’re doing everything you can to avoid complaints and negative reviews. In the past, you may have even ignored customers that voiced a complaint. However, in today’s world of instant feedback and review sites,…Continue
Added by Mike Gorun on October 7, 2014 at 5:30am — No Comments
There are many stories of young kids or teens starting successful businesses. And there are as well the simple stories of kids mowing lawns or washing cars to earn extra money while their friends are out playing. A similar story gained…Continue
Added by Mike Gorun on September 15, 2014 at 5:30am — No Comments
Whether a dealership actually cares about making the customer happy, or merely wants to ensure that their CSI scores stay acceptable to the OEM, these scores play a major factor in the overall health of a dealership. Poor online reviews can sway a buyer to go somewhere…Continue
How can your dealership keep customers happy? By knowing what they like and dislike about your services - and improving on it. Feedback is one of the most important customer service tools available to dealers, and customers are usually more than willing to give reviews for free. But reviews, especially online ones, should be handled with care because they can go wrong FAST.
So how can your dealership best handle customer reviews - even the negative ones?…Continue
Added by Lisandra Ramos on August 12, 2014 at 10:25am — No Comments
The adage “two brains are better than one” has long been used to think through matters and solve problems. And to take it even further, excluding the human element, often two computers with different programming can solve problems more effectively than a single device.
As an example; the government has admitted to a problem with the security lines at…Continue
Added by Richard Holland on August 7, 2014 at 6:22am — No Comments
A brilliant and successful businessperson recently shared why he loves his angriest customers. Phil Libin, CEO and co-founder of Evernote, wrote an article for Inc. where he explained that customer feedback is essential to the growth of any business. All companies solicit…Continue
Added by Mike Gorun on August 13, 2013 at 6:28am — No Comments
Tales are told almost everyday of some traveler or another experiencing a travel nightmare. Everyone that travels has an airline that they love to hate. I don’t know that it would be possible for all airlines to make each unhappy passenger happy, even if they tried.
In today’s world, the complaints that typically do get publicity are the most extreme sorts of…Continue
Added by Richard Holland on July 5, 2013 at 5:37am — No Comments
Are you looking everywhere you should for customer reviews about your dealership? It’s as simple as typing “[Your Dealership] Reviews” into Google and going through the links, and should be a regular practice, as well as stopping by review sites like DealerRater.com.
Recently on the…Continue
Added by Amanda Meuwissen on March 1, 2011 at 7:26am — No Comments