Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
By Brian Pasch
Maybe I was more drawn to this Facebook ad because of my affiliation with the auto industry, but it was the first time I recalled seeing lawyers using Facebook advertising for…Continue
The Automotive Boot Camp is just two weeks away and we're proud to announce the third Training Exercise in this series of special webinars.…Continue
Added by Brian Pasch on May 1, 2013 at 4:52am — No Comments
Facebook investors and social media marketing strategists are likely to be smiling this week. Facebook announced another enhancement to their advertising platform in order to reach the billion consumers that are active on Facebook.com.
If you are an investor in Facebook, you are aware of how…Continue
Have you ever been in a hail storm? Many parts of our country have regularly occurring hail storms that damage cars, maybe not as bad as this one, but this situation becomes an opportunity for dealers. Especially dealers with body shops.
Dealers who have digital marketing campaigns running, know…Continue
Added by Brian Pasch on January 18, 2013 at 9:30pm — No Comments
Today I co-hosted a webinar with Patrick Workman from Facebook. The webinar was really powerful with 97% of the attendees voting that the webinar helped defined a better dealer marketing strategy for 2013.
93% of the voters said that they would start Facebook retargeting, a service that PCG Digital Marketing offers as well as…Continue
Investors are starting to understand the advertising strategy that Facebook is slowly rolling out to businesses looking to leverage the…Continue
To register, join the community page found at: …Continue
Added by Brian Pasch on May 31, 2012 at 1:48pm — No Comments
Is your dealership blocking access to Facebook, Twitter, LinkedIn, and other social media sites? If this is the case, are you frustrated with your Dealer Principal's decision to block access?
I recently came across a situation where a large dealership group was…Continue
If you believe in the power of customer testimonial videos, why don't you leverage them with a video review tab right on your Facebook Fan Page. We recommend that you create a seprate YouTube channel for reviews. Advanced digital marketing dealers will create at least two channels: one for sales and one for service.
The YouTube video channel…