Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In the automotive world, the bottom line is that many dealerships experience very high turnover rates with employees, especially in sales. Our world is one of high stress, long hours and feast or famine. (This might not be as true in the service departments.) However, the face of your dealership to a customer who bought their car from you is their salesperson. Yes, it is. The…Continue
Added by Mike Gorun on June 25, 2013 at 6:08am — No Comments
I recently read an article about a recent Forrester Report titled “Banks and Retailers: You Cannot Price Your Way Out of Bad Customer Experiences.” It was quite fascinating but there was one part that really resonated with…Continue
Added by Mike Gorun on June 4, 2013 at 7:18am — No Comments
Hotel chains across the country have long had problems with customer loyalty due to an inconsistent customer experience. In researching the problem it was found that the prime reason for the disparity in customer experience was due to the growth of each major brand. Hotel chains were acquiring new properties and, in many cases, simply slapping their corporate branding on the…Continue
There is a huge debate as to whether automotive sales training is valuable to dealerships and if it is worth the money. In 2007 I was new to the auto industry and my first job was working at a small Chevy dealership's BDC dept.
I had no knowledge of vehicles CRM's, internet processes, or telemarketing; I wonder to this day how I got the job! The department was very small and consisted of myself and 2 others. Training was obsolete and I was…Continue
Added by Stephanie Young on January 15, 2013 at 6:00am — No Comments
It has already been established that the most exciting time during the sales process is the delivery. A perfect delivery can erase a debauched meet and greet, poor finance service, and the arduous negotiation over a couple of hundred dollars. After spending hours with your customer, how do you want them to remember your dealership?
Your customer will remember your dealership every month they have to make their payment. They will think of your dealership each time they pay for an…Continue
Added by Gary May on January 2, 2009 at 12:34am — No Comments