When making videos for your dealership, it can be easy to get so caught up in the “What should I say?” that the video never gets made.
Some video marketing experts advise that scripts are the way to go as the person on camera then knows what to say. But that may not be best for everyone.
The person that is making the video,… Continue
Added by Timmy D. James on April 17, 2019 at 7:18am —
Henry Ford was once asked why he visited his executives rather than having them come to his office when problems arose or he needed questions answered. “I go to save them time,” said Ford. “I’ve found that I can leave the other fellow’s office a lot quicker than I can get him to leave mine.” Ford knew the necessity of gaining information. He also knew… Continue
Added by Todd Smith on August 30, 2018 at 7:02am —
Why are we obsessed with television and movies? Because, just like books, they have the ability to capture our attention and transport us into fictional situations and universes.
Regardless of whether the movie or television show is fiction or non-fiction, this is an engaging way to tell a story that we’re interested in hearing and also seeing. TV, movies and… Continue
Added by Timmy D. James on January 19, 2017 at 4:47am —
When it comes to video, most dealerships tend to think of it for purely sales department use, and sometimes in service. From communicating with customers via personalized emails, to live video walkarounds, video is certainly an excellent way to engage customers and increase VDP views. It is also a great tool for the service department to better explain and illustrate service… Continue
Added by Timmy D. James on January 9, 2017 at 7:44am —
If you’re like most dealers, you may feel that you don’t want to inundate your customers with mail. Continue
However, the issue is that your competitors are most likely sending mail to the same customers that you’re trying so hard not to overwhelm.
It’s difficult to decide whether to mail…
Added by Alexia Henson on November 28, 2016 at 5:00am —
The chances are pretty good that any email lead YOU receive is also sent to competing dealerships. That means the car shopper will get emails and phone calls from other salespeople looking to sell that customer a car. Unless the lead is on a unique used vehicle, your competitors have the same new vehicles in their inventory.
Therefore, reaching that customer… Continue
Added by Timmy D. James on July 7, 2016 at 6:24am —
For dealerships that are considering video marketing, or in the early stages of developing their video marketing strategies, we recommend starting with inventory videos. Inventory videos are a great way to attract and emotionally engage car shoppers. According to a recent Gallup study, “businesses that optimize this (emotional) connection outperform competitors by 26% in… Continue
Added by Gina Reuscher on May 19, 2016 at 5:07am —
How to Track Consumer Behavior and Leverage What You Learn
If your dealership is able to take advantage of the right tools, you can easily tell which consumers are in the car-buying market and what vehicles they’re searching for. This knowledge, however, means your employees’ approach is key in making sure they attract potential customers instead of scaring them off. … Continue
Added by Joey Little on November 25, 2015 at 4:00pm —
An interesting study has been going on for the last 6 month over at Twitter. As it was increasingly seeing users use the platform for brand interactions, the company decided to see just how much of an impact those interactions had. Users were identified that had at some point interacted with a brand’s Twitter account for customer service and 14,000 were surveyed.… Continue
Added by Paul Moran on August 28, 2015 at 5:30am —
How can it be possible that I would leave a job I LOVE after 25 years?
The fact is that I have always liked to be ahead of the curve and today’s customers are rewarding evolving dealerships that offer true Online Deal Creation with real perfect payment – where all that is… Continue
Added by Joe Orr on August 3, 2015 at 5:00am —
Digital Marketing plays such an important role in a business’s success today that it is easy to forget how young this medium truly is. It has, in fact, experienced a growth explosion that is historically unparalleled. A new innovative marketing product seems to emerge almost on a daily basis. And everyone promises that if you use this new “insert buzz word here,” then you… Continue
Added by Timmy D. James on July 13, 2015 at 5:30am —
When considering the successful use of social media by a business, the first thing that pops into many people’s minds is quantity. Not necessarily quantity of posts, but how big their audience is. Many judge social media success by the number of fans they have on Facebook, or followers on Twitter. If that number is large and/or growing, they feel as if their efforts are a… Continue
Added by sara callahan on January 14, 2015 at 6:30am —
A little over a month ago, a couple of employees at a car dealership in Illinois published a music video on YouTube titled “Keys In A Box,” which parodied a sketch from Saturday Night Live.
These two individuals proceeded to have a great time and showcased their dealership… Continue
Added by Brian Cox on December 15, 2014 at 6:30am —
That classic line from the song “Somebody to Love” by legendary band, Queen epitomizes the destination for consumers and the goal of all salespeople. There’s not a doubt in my mind that you’ve heard the phrase “People buy from people they like.” In the past, a consumer had to come into a dealership to start the car shopping process. This is where the important skill of… Continue
Added by Timmy D. James on November 17, 2014 at 5:00am —
There is a reason consumers enjoy that Amazon knows what new thing they might be interested in buying next based on their previous purchases and activities—we like having things tailored for us because we like anything that makes our lives easier.
There are countless sites now for setting up monthly shopping options based around personal preference, so…
Added by Amanda Meuwissen on February 25, 2014 at 9:02am —
Would your customers get a tattoo of your brand?
A recent article on Forbes told the story of Swiftwick, a sock company that had such a fervent following that… Continue
Added by Mike Gorun on December 3, 2013 at 7:00am —
Anyone who gambles – whether they are a casual gambler or a professional gambler – realizes that casinos aren’t in business to lose money. In fact, casinos must generate a ton of revenue just to keep the Las Vegas strip lit up 24 hours a day. It really doesn’t matter which game you choose to play. Every game is designed to be in the house’s favor; although some offer a better… Continue
Added by Mike Gorun on November 19, 2013 at 6:14am —
Many people who might otherwise be familiar with YouTube aren’t aware of the changes made recently to how videos go viral. It isn’t only about having an eye-catching thumbnail to rake in views. Hits alone don’t increase visibility anymore.
YouTube has changed how videos gain in popularity by combining hits, how long someone watches the video (so that actually finishing videos matters rather than just clicking a good image and being disappointed in… Continue
Added by Amanda Meuwissen on August 5, 2013 at 9:01am —
Data, content, and channel have a symbiotic relationship – in order to successfully execute campaigns and drive engagement, each of the above pieces has to take into account its counterparts.…
Added by Amanda Meuwissen on December 6, 2012 at 9:30am —
The term “Meet and Greet” is well known terminology among car sales guys, but what does it really mean?
Let me tell you about my friends first car buying experience. My friend and his wife were in their early 20′s when they decided to trade in their 15… Continue
Added by Bill Kurzeja on October 10, 2012 at 8:00pm —