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All ADM Blog Posts Tagged 'employees' (27)

Video Isn’t Only for Marketing

When it comes to video, most dealerships tend to think of it for purely sales department use, and sometimes in service. From communicating with customers via personalized emails, to live video walkarounds, video is certainly an excellent way to engage customers and increase VDP views. It is also a great tool for the service department to better explain and illustrate service…

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Added by Timmy D. James on January 9, 2017 at 7:44am — No Comments

Using Marketing to Hire an Engaged Staff

The automotive industry has a sales department staffing problem – and a big one. In fact, NADA has placed the yearly turnover rate as high as 70 percent. Dealerships are in constant hiring mode to keep their sales floor staffed with enough employees to provide coverage for their floor traffic and to follow up with customers and prospects.

 

Since customer…

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Added by Mike Gorun on November 29, 2016 at 6:00am — 3 Comments


Influencer
Sales and Service Disconnects: Back to the Basics

It wasn’t too long ago that a mandatory part of the delivery process included the salesperson walking the customer into service, introducing them to a service advisor and helping to begin that relationship between the customer and the service department. Even now it’s a critical question on many manufacturer CSI sales surveys.

 

But I find that these days many…

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Added by Tom Cannata on September 15, 2016 at 5:38am — No Comments

Social Media and Security: This Could Be Important!

These days, most companies have a social media presence. Some are healthy and vibrant, while others merely exist. Regardless of how well any particular company presents itself on these channels, social media has transcended beyond the term “social media” and could now also be said to be a:

  1. Marketing channel
  2. Content distribution channel
  3. Customer…
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Added by sara callahan on July 26, 2016 at 5:10am — No Comments

Communication is the Key to Profits

Very few sales managers would punish a salesperson upon receiving a complaint that they are calling, e-mailing or texting a customer too much. In fact, after assuring the customer that they will have the salesperson stop, that sales manager will probably follow up by giving the salesperson a high five. And, to ensure this communication can happen, most dealerships lay down…

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Added by Chris Miller on February 19, 2016 at 5:41am — No Comments

The Easiest Path to Social Media Exposure & Sales

If you haven’t heard, it’s getting harder for businesses to reach their audiences on Facebook unless they’re willing to spend some money. Estimates are that the average reach for a company post on its Facebook page is around 2-6 percent organically. There are only two ways to increase that. First, by paying for Facebook ads. And secondly, through interaction with…

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Added by Paul Moran on December 11, 2015 at 5:18am — 2 Comments

Leverage Your Biggest Brand Advocates to Increase Sales

In today’s fast-paced world, it’s hard for businesses to cut through the noise. Consumers are bombarded with advertising messages across all mediums from companies that claim they, or their product, is the best. Generally, these messages go in one ear and out the other.

 

So, how do you get the attention of today’s message-fatigued consumer?

It’s a…

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Added by Paul Moran on July 31, 2015 at 6:30am — No Comments


Influencer
Service Departments Need Tune-Ups Too

The service department tends to be the busiest place in a dealership, and service managers must stay in tune with what’s going on. While meetings and discussions can be useful, at times they only result in vague ideas the service staff never acts upon. Just like in any organization, a service department is only as good as its leader. Sometimes, you have to…

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Added by Richard Holland on June 25, 2015 at 6:00am — 1 Comment


Influencer
The Pursuit of Happiness: Creating Engaged Employees

Today's market dictates that to succeed as a dealer, you have to create a great customer experience. You have to provide value and give the customer a reason to come back. A great customer experience is now one of the strongest value propositions any dealership can use to increase customer loyalty and retention.

 …

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Added by Richard Holland on June 18, 2015 at 5:00am — No Comments


Influencer
Overcoming Resistance To New Technology

As part of doing business in today’s fast-paced world, inevitably we all have to adopt new technology to make things run more efficiently.  Whether it’s a CRM, a call-tracking system, or a new DMS, it’s not usually met with a big welcome from all employees when the time comes to implement it. Most people don’t like change. Not necessarily because they are afraid of it, but…

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Added by Richard Holland on May 14, 2015 at 9:00am — No Comments


Influencer
WestJet: A No Holds Barred Customer Loyalty Strategy

Last year, WestJet pulled off an elaborate scheme whereby flight passengers met with a virtual Santa at the gate to share any Christmas wishes. Upon arrival, these passengers were beyond delighted to discover the very gifts they had just wished for circling the baggage carousel. The whole caper was filmed and edited into a story that has been viewed by over 37 million people…

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Added by Richard Holland on December 11, 2014 at 5:00am — No Comments

It’s All a Matter of Perspective

When did you last walk through the customer entrance of your dealership and look at what is truly being experienced by the customer?

 

Forget for a moment whether a sales consultant’s work area is messy, or if there are smudges on the windows. Let’s look a little closer at what a customer could see, hear or feel when they interact with your dealership in any…

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Added by Mike Gorun on November 18, 2014 at 5:30am — No Comments


Influencer
What Have you Done for Me Lately?

A few years ago, car dealers across the nation were caught in the net of a struggling economy. Fewer sales compounded by budget conscious customers caused many car dealerships to restructure their corporate operations, reduce staff and tighten their wallets. Many dealership owners, along with their manufacturers, were faced with downsizing or total elimination. In the midst…

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Added by Richard Holland on November 6, 2014 at 6:00am — 1 Comment


Influencer
There’s Always Time to Do It Right!

You don’t have to live in a bustling city to see that people are in a hurry.

Compared to even ten years ago, it seems that everyone is in a rush to get something done fast and with as little inconvenience as possible. The reality is - people have less time, which means they demand more of businesses, including your…

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Added by Richard Holland on October 23, 2014 at 5:30am — No Comments


Influencer
Empowered Employees Bring Higher Levels of Customer Service

“The customer is always right” has been the trademark phrase used by businesses in the United States for decades.  By and large, most reputable businesses believe this philosophy to some degree, and put policies and procedures in place to make sure that their customers are treated fairly and effectively when concerns arrive.

 

As customers become more educated…

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Added by Richard Holland on September 26, 2014 at 6:30am — No Comments


Influencer
How Simply Getting the Job Done Can Be a Bad Thing

Working at a car dealership often takes its toll on employees. The demands of a fifty, sixty or seventy hour work week often leaves the employee exhausted, mentally and physically. Generally, these employees are not clock-watchers, they are your commissioned sales people, your technicians, your management staff and they…

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Added by Richard Holland on August 28, 2014 at 5:07am — 2 Comments


Influencer
Random Acts of Generosity Can Build Loyalty

Finding a lost earring in the jewelry box, discovering the old autographed Tom Seaver baseball card when you clean out the attic, and learning that the shirt you are about to pay retail for is discounted, are all pleasant surprises. 

How about walking into your bank and having the ATM talk with you and then give you a gift for being a customer?  Could…

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Added by Richard Holland on August 21, 2014 at 5:00am — 3 Comments


Influencer
Your Employees Want These Things More Than Money

Inspired by Richard Holland's post "For Employees, Recognition Trumps Money."

Today’s work culture has shifted drastically from what used to be…

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Added by Mark Frost on July 3, 2014 at 9:30am — No Comments

Do or Do Not. There is No Try. – 4 Rules to Responding to Angry Customers

In business, you are what you are perceived to be. 

Your customers not only have their own opinions of your business, but they can also influence other potential customers. How you actually run your business is certainly important. Just as important, however, is how customers that have never stepped foot in your…

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Added by sara callahan on November 13, 2013 at 7:00am — 3 Comments

Why Dealers Already Offer The Apple Experience

Articles are continuously being written in hopes of dissecting and duplicating the Apple Store experience for other businesses. I’ve even seen sessions at industry conferences that revolve around how to duplicate this in car dealerships. While I agree that it should be every dealership’s goal to achieve the level of loyalty that Apple has, an interesting thought occurred to…

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Added by Mike Gorun on October 8, 2013 at 6:03am — 1 Comment

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