Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
With the increasing demand for service repairs, dealers are scrambling to recruit more technicians. At the same time, the pool of experienced technicians is dwindling, as not enough new technicians are entering the workforce -- and demand will only increase.
Regardless of how much money your dealership may spend to expand your facilities to…Continue
Added by Dan Beres on November 19, 2019 at 5:36am — No Comments
This is a real question you have to ask yourself if you want to survive the automotive industry. Are you willing to do what it takes to be successful each and every day to not just work a job, but to build a career? There are many people who started in the automotive industry as a crutch until they found a “better” job. Only a small percentage, however, end…Continue
Added by Todd Smith on April 30, 2019 at 7:28am — No Comments
There are two routes to achievement in your…Continue
Added by Todd Smith on March 5, 2019 at 7:00am — No Comments
Service departments account for and absorb most of a dealership’s losses in sales and fixed expenses. That is not going away anytime soon. With new car front-end grosses declining, most dealerships will increasingly rely on service business to, well, stay in business.
The problem isn’t a lack of service business, but a shortage of qualified…Continue
Added by Chris Miller on February 12, 2019 at 7:36am — No Comments
Besides producing industry-leading automotive software, the company has also created a unique workplace that recognizes and incorporates the value of play
CLEARWATER, FL – November 14, 2018 – AutoLoop LLC, the leading provider of auto industry marketing, sales, and service solutions, announced today that the company has received the 2018 “Workplace Culture Program of the Year” award from Tampa Bay Tech, Florida’s largest…Continue
Added by Graham Annett on November 14, 2018 at 7:13am — No Comments
Almost every dealership has some degree of training, from the manager telling the salesperson, “Here’s how to do a foursquare, now go get an up,” to a more structured and professional routine, perhaps from an outsourced vendor. The problem is, this training can be inconsistent. Or, due to high turnover, the managers simply give up.
And, far too often that…Continue
Added by John Wingle on September 6, 2018 at 7:14am — No Comments
Cars are some of the most ubiquitous machines on the planet; you’d be hard pressed to find someone living in suburban, rural, or inner-city areas that does not or has not owned one at some point in their adult life. What’s different about being a car salesperson though, is that they do very…Continue
Added by Kenneth Garcia on May 28, 2018 at 12:30pm — No Comments
Marketing is an incredibly complicated and convoluted field which involves everything from direct marketing, to brand management, customer communications, social media, public relations and on and on. Whether you call the person responsible for your digital marketing efforts the “CMO,” or delegate these tasks to an Internet Manager at your dealership, the fact remains that many…Continue
Added by Steve White on April 10, 2018 at 6:38am — No Comments
Life at a dealership is hectic. There are so many pieces moving simultaneously that it can seem as if you’re living in a real-life version of the classic video game “Frogger,” continuously ducking, dodging and weaving your way through the dealership -- just as everyone else is. Combine sales, service and customer activity, and that brings the risk to personal safety to a…Continue
Added by Chris Miller on February 28, 2018 at 6:45am — No Comments
Added by Mike Gorun on October 10, 2017 at 6:30am — No Comments
Added by Mike Gorun on June 13, 2017 at 6:41am — No Comments
A recent article in Automotive News reports that the three-year employee retention rate at dealerships reached a new low, dropping by 2%.
A little over a year ago, the founder of a credit card payment processing company made an unorthodox move that resulted in some very mixed reactions and a whole lot of media attention. Dan Price, founder of Gravity Payments, cut his own salary by 93% (from $1 million to $70,000 per year). He did this so he could pay every single employee the exact same amount - $70,000,…Continue
Added by Mike Gorun on July 27, 2016 at 6:13am — No Comments
The retail automotive world demands a lot, including long hours, working holidays and little flexibility in schedule. Most dealerships require 1 or 2 “bells” per week, (working open to close) and don’t include many weekends off, as Saturday and Sunday are typically busy days, when consumers have time to shop for a vehicle.
Added by Mike Gorun on July 19, 2016 at 6:00am — No Comments
If you want to capture the attention of shoppers in today’s market, communication should be one of the sharpest tools in your toolbox. Remember the days of desk phones and tangled cords? The me-to-you approach of salespeople who told customers all about the cars on the lot? The…Continue
Hopefully you’re already convinced social selling has a lot to offer your dealership. In fact, dealerships that want to win in today’s marketplace will need to get social—and fast—if they want to keep up with the competition. In addition to building…Continue
Added by Joey Little on June 28, 2016 at 8:00am — No Comments
There have been countless studies about employee engagement and how, when engaged, employees tend to be happier, more productive and deliver a better customer experience. With a 70 percent annual turnover rate in sales, this is an area that the auto industry – at least on the sales side – has a problem with. Don’t think the auto industry is alone, however. According to…Continue
Added by Mike Gorun on May 31, 2016 at 5:04am — No Comments
When I first began selling cars my training consisted of: “This is the new car lot, this is the new car manager, this is the used car lot, and this is the used car manager. When you need to have a car appraised, you fill out this form and take it to this manager to approve and then you drive the car here. We will let you…Continue
Added by Kit Rogers on March 18, 2016 at 4:30am — No Comments
An excellent article on Customer Experience Insight shared an analogy that resonated with me as it can be applied to automotive salespeople. The article compares salespeople to trees and states that only 10 percent of salespeople are considered evergreen; are strong and productive no…Continue
Added by Mike Gorun on March 8, 2016 at 5:53am — No Comments