Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
What makes you open an email? Is it the subject? Maybe the font or color? What ever the case may be, there are several factors that determine the outcome of that email becoming a success or a complete flop. Deleted. Denied. Another email finding its way into…Continue
Added by Josh Whitlatch on March 10, 2016 at 1:27pm — No Comments
So, you’ve decided that you want to send video responses to internet leads, but you don’t quite know where to begin. Well, first, congratulations! You have made an excellent decision that will engage more of your customers, build rapport faster and elicit increased responses. Now to the nuts and bolts of how best to do this:
Technology – The simplest…Continue
Added by Timmy D. James on February 25, 2016 at 5:31am — No Comments
In this report, we highlight a dozen email marketing agencies that are generating highly unusual traffic to dealership…Continue
Added by Brian Pasch on January 14, 2016 at 6:30am — No Comments
Added by Larisa Bedgood on January 7, 2016 at 11:00am — No Comments
Are you following up with special offers?
Do you have email templates installed and automated when possible, to make sending out multiple emails to…Continue
Added by Kendra Masters on October 23, 2015 at 9:00am — No Comments
Customers agree that the quality and timing of your emails matter. Learn how to use customer match campaigns on Facebook and Google to find your highest value customers this week on Hard Facts.
Added by Paul Potratz on October 2, 2015 at 1:30pm — No Comments
As a dealership manager it can be difficult to get participation and buy-in from your team. During my many years as a general manager, I found that one of the simplest and most effective ways to get a team to work towards a common goal is through accountability. Accountability (when managed lightly) can create consistency, successful habits and pride in performance. I say…Continue
Added by Joe Orr on September 23, 2015 at 4:30am — No Comments
Today’s consumers are more modern, digitally-connected and always on-the-go. To target today’s auto shoppers, dealers must also follow suit – which means being on-line and becoming just as digitally connected. And dealers are listening. In fact, according to research by eMarketer, digital spend is on the rise and will only continue to climb over the next 5 years.…
Added by Larisa Bedgood on September 3, 2015 at 11:30am — No Comments
All dealerships get leads that originate from the Internet. Not all dealers, however, are equal when it comes to how they handle these leads. Ever wonder why some dealers are able to close Internet leads at 12+ percent, while others struggle to reach 6 percent? The reason has everything to do with how these leads are handled – from speed of reply to the content in the reply…Continue
Urbandale, IA--June 1st, 2015--Flick Fusion (www.flickfusion.com) announced today it has been selected as the preferred video marketing provider for DealerPeak's full system CRM, website and desking solutions. Auto dealerships that use DealerPeak solutions will have the option to access the entire FlickFusion video marketing platform, providing them with a fully integrated solution for all their…Continue
Added by Brian Cox on June 1, 2015 at 7:00am — No Comments
FOR IMMEDIATE RELEASE
Urbandale, IA--May 18th--Flick Fusion (www.flickfusion.com) announced today that the Cardinale Automotive Group (member of the Cardinale-Group of Companies), one of the nation's top Internet auto retailers with 17 stores in California and Arizona, has increased sales velocity 36 percent since it switched to Flick Fusion for its video inventory marketing needs. In May 2014, the Cardinale Automotive Group's…Continue
Added by Brian Cox on May 18, 2015 at 8:07am — No Comments
Enhanced Video Content, Marketing & Distribution Features Create Calls to Action and Increase Conversion, Show and Sales Rates for Auto Dealers
Urbandale, IA--May 4th, 2015--Flick Fusion Video Marketing (www.flickfusion.com) announced today that it has been selected by Autos On Video® Inc, a pioneer in video walk around technology, to integrate the Autos On Video real video inventory application…Continue
Added by Brian Cox on May 4, 2015 at 8:11am — No Comments
Urbandale, IA--February 24th, 2015--Flick Fusion (www.flickfusion.com) today announced it has released an upgraded version of its mobile apps for iPhone and Android devices. Lot service companies that provide auto dealers with inventory videos can now use mobile devices to shoot high-quality HD video, text or email videos to clients, extract images from videos and upload videos to websites, YouTube, Facebook and other third-party…Continue
Added by Brian Cox on February 24, 2015 at 9:01am — No Comments
There’s no doubt that video marketing is exploding in popularity with businesses and consumers. Both Facebook and Twitter are investing heavily in video and, in the case of Facebook, rewarding those who upload their video straight onto its extended reach advertising platform.
The days of reading long text descriptions and features of vehicles on websites are…Continue
Urbandale, IA--February 2nd, 2015--Flick Fusion (www.flickfusion.com) today announced the availability of 2015 makes and models in an expanded library of PicMotion new vehicle inventory videos. In partnership with Chrome Data (www.chromedata.com), Flick Fusion's PicMotion videos make it easy for auto dealers to turn new vehicle inventory listings into rich video content optimized for video SEO. Up to five…Continue
Added by Brian Cox on February 2, 2015 at 8:09am — No Comments
|by Bill Cress, Performance Improvement Consultant|
According to the Movable Ink US Consumer Device Preference Report: Q1 2014, as of April, 2014, 47.2% of all emails…Continue
Question: How much money is sitting in your Dealership Management System (DMS) right now?
Well, let’s break it down. The average-sized dealership has tens of thousands of customer names in its DMS. Since each name represents a customer—either sales or service—whose ownership of their current vehicle will ultimately come to an end, they make great prospects for future sales.
Added by Matt Rodeghero on December 5, 2014 at 1:16pm — No Comments
Do you remember the AT&T ad slogan “Reach Out and Touch Someone” from the early 1980s? It may have been thirty years since that slogan reached its peak in popularity, but it still has a similar meaning today. Our high-paced, digitally driven world has made it even easier to stay in touch with our friends and family. A few typed words on a smartphone, or the sharing of a…Continue
Added by Richard Holland on December 4, 2014 at 5:00am — No Comments
A name without an email address is a wasted opportunity. For every 10,000 contacts pulled from dealership management systems, on average only 3,000 have deliverable email addresses. This means that most dealers are unable to send emails to 70 percent of their past, current and potential customers.
Added by Jennifer Kras on November 12, 2014 at 8:36am — No Comments
FOR IMMEDIATE RELEASE
Urbandale, IA--November 10th, 2014--Flick Fusion (www.flickfusion.com), today announced a partnership with Lighthouse Technology Team (LT2) to bring video marketing solutions to the commercial truck, equipment, cycle, recreational vehicle (RV) and power sports industries. Effective immediately, the Flick Fusion video platform will enable dealers in these industries to showcase their vehicles and equipment…Continue
Added by Brian Cox on November 10, 2014 at 8:34am — No Comments