Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Tim James shares why simply having video content isn’t enough in the second video blog in this series.
Added by Timmy D. James on April 30, 2018 at 7:30am — No Comments
Car shoppers still hate to visit dealerships. Ask them why and they'll tell you they don't like pushy salespeople, they're afraid of being ripped off and that buying a car still takes too much time (among other reasons).
In an attempt to banish these customer fears, dealerships come up with marketing slogans like, "No haggle guarantee," and "Your friendly…Continue
Added by Timmy D. James on November 29, 2016 at 5:42am — No Comments
If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having a video marketing strategy.
There was a time in my career when dealers used to complain about having to take multiple PICTURES of a vehicle. Now, however, most dealers include as…Continue
Added by Timmy D. James on September 29, 2016 at 5:32am — No Comments
So, you’ve decided that you want to send video responses to internet leads, but you don’t quite know where to begin. Well, first, congratulations! You have made an excellent decision that will engage more of your customers, build rapport faster and elicit increased responses. Now to the nuts and bolts of how best to do this:
Technology – The simplest…Continue
Added by Timmy D. James on February 25, 2016 at 5:31am — No Comments
It’s widely known that video walkarounds, email responses and other types of video attract more attention from car buyers and better engage them once they reach out to you. But, one of the biggest mistake I see most dealerships make is to neglect the service department in their video marketing efforts.
Most importantly, utilizing video in your service…Continue
Added by Timmy D. James on January 28, 2016 at 6:15am — No Comments
In the world of online marketing, oftentimes marketers forget this very basic concept. Think of it as painting pictures when selling. The idea is that you want to tell the consumer why they need a…Continue
Added by Timmy D. James on May 18, 2015 at 6:30am — No Comments
“What is my ROI?”
It doesn’t matter whether we’re discussing television ads, radio, 3rd party leads,
that gorilla on top of your building, or the contest you’re running on social media; all roads lead back to the ability to answer that one…Continue
Added by Timmy D. James on February 16, 2015 at 6:00am — No Comments