Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I would like to invite everyone to attend the 10th annual Innovative Dealer Summit being held March 26-27th, 2019 in Denver Colorado.
The Innovative Dealer Summit is the definitive management education forum for dealer principals, senior dealer managers and all management. It addresses the most pressing sales, profitability, technology, best practices, social media and other emerging…Continue
Added by Arnold Tijerina on March 16, 2019 at 4:34pm — No Comments
I had this e**** that was overwhelming and too demanding for me. Figuring out how to handle it was a problem. All the classmates I could contact seemed not to know what they were expected of too. None of them was certain of what they were doing. Each one of them explained the assignment in their own extreme ways. There was a party we were to attend too as a class. One of us was celebrating her birthday. She was a very close friend and missing out would not go well with us. It was time to get…Continue
Added by Ray Trey on February 16, 2019 at 9:36am — No Comments
The college life is characterised by the requirement to handle numerous assignments. A majority if these assignments require students to write college papers, hence necessitating students to figure out the best and most effective way of presenting their ideas cogently and comprehensively. These papers are in turn used in grading the students. The major purpose of writing college papers is to help college professors to discern how well the students have understood the particular concepts…Continue
Added by Ray Trey on February 11, 2019 at 1:51am — No Comments
In this modern age of transparency, dealers can get somewhat confused on the subject of pricing. Should they provide upfront pricing on their website, or ask customers to engage with their site first before receiving the dealership’s best price?
The industry is pretty divided on this…Continue
Car accidents are growing in number annually, and it is expected that we will eventually see six million collisions or accidents per year. With a number like this, it is rather evident that in your lifetime you will be involved in an incident at least once if not more. A car accident offers a guide to follow after the event to ensure safety of all involved, to cover all legal basis, and to collect information in case a car accident lawyer is needed.
The first thing you should do if…Continue
Added by Karl Levory on October 31, 2018 at 7:46am — No Comments
Tim James shares why simply having video content isn’t enough in the second video blog in this series.
Added by Timmy D. James on April 30, 2018 at 7:30am — No Comments
Lately I’ve heard the terms omni-channel and multi-channel marketing used interchangeably. Yet there’s a distinct difference between the two terms, and several reasons why I believe omni-channel marketing is a more effective approach for auto dealers.
Years ago, we realized that not all…Continue
Added by Scot Eisenfelder on March 15, 2018 at 5:30am — No Comments
The beginning of September is here! With it comes cooler temps, delicious fall produce, and the start of another semester of college classes. I love this time of year but looking at my calendar gives me some serious heart palpitations. Being an adult student makes life so busy! Ah!
What are some of the ways you get ready for a new semester of online classes? Do you just close your eyes and dive in or do you prepare yourself in some way? Here are a handful of things I like to do before…Continue
Added by Peter Petty on November 20, 2017 at 10:30am — No Comments
Internet Sales 20 Group 3-Day Training Conference Is Looking For Speakers And Panelists
The #IS20G Training Conference is one of the most respected in the industry. The upcoming Internet Sales 20 Group will…Continue
Added by Sean V. Bradley on May 23, 2017 at 12:00am — No Comments
Car shoppers still hate to visit dealerships. Ask them why and they'll tell you they don't like pushy salespeople, they're afraid of being ripped off and that buying a car still takes too much time (among other reasons).
In an attempt to banish these customer fears, dealerships come up with marketing slogans like, "No haggle guarantee," and "Your friendly…Continue
Added by Timmy D. James on November 29, 2016 at 5:42am — No Comments
If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having a video marketing strategy.
There was a time in my career when dealers used to complain about having to take multiple PICTURES of a vehicle. Now, however, most dealers include as…Continue
Added by Timmy D. James on September 29, 2016 at 5:32am — No Comments
Quality video content can manipulate emotions and convey meaning far beyond the capability of written words or any still images. But videos aren’t effective simply because customers can see you or view the vehicle, they also work well because another sense is stimulated – sound. In a personalized video email, your voice and message is conveyed without ambiguity. Customers…Continue
Added by Gina Reuscher on July 21, 2016 at 6:58am — No Comments
For dealerships that are considering video marketing, or in the early stages of developing their video marketing strategies, we recommend starting with inventory videos. Inventory videos are a great way to attract and emotionally engage car shoppers. According to a recent Gallup study, “businesses that optimize this (emotional) connection outperform competitors by 26% in…Continue
Added by Gina Reuscher on May 19, 2016 at 5:07am — No Comments
So, you’ve decided that you want to send video responses to internet leads, but you don’t quite know where to begin. Well, first, congratulations! You have made an excellent decision that will engage more of your customers, build rapport faster and elicit increased responses. Now to the nuts and bolts of how best to do this:
Technology – The simplest…Continue
Added by Timmy D. James on February 25, 2016 at 5:31am — No Comments
Social media has many advantages in today’s digital world. And, leveraging these social media accounts and platforms through employees enables your dealership to reach local customers through the networks of these employees.
Many salespeople use social media to promote themselves and increase awareness of their dealership, so as to attract customers and…Continue
Added by Paul Moran on January 29, 2016 at 5:49am — No Comments
It’s widely known that video walkarounds, email responses and other types of video attract more attention from car buyers and better engage them once they reach out to you. But, one of the biggest mistake I see most dealerships make is to neglect the service department in their video marketing efforts.
Most importantly, utilizing video in your service…Continue
Added by Timmy D. James on January 28, 2016 at 6:15am — No Comments
We all love this industry and what it can, and has done, for our families, friends, country and our local communities. But, I fear that if we do not stop and take a serious look at where we are as far as operations and culture in our stores today, our future generations may be in jeopardy.
With the massive shift in the way businesses are being built today, it…Continue
Added by Joe Orr on January 6, 2016 at 5:32am — No Comments
As a dealership manager it can be difficult to get participation and buy-in from your team. During my many years as a general manager, I found that one of the simplest and most effective ways to get a team to work towards a common goal is through accountability. Accountability (when managed lightly) can create consistency, successful habits and pride in performance. I say…Continue
Added by Joe Orr on September 23, 2015 at 4:30am — No Comments
As far as content marketing goes, the most popular types of content educate and help your audience make informed decisions. It’s not enough, however, to simply write a blog article and slap it on your company’s website. All content (great or otherwise) needs syndication of some sort. This could be through newsletters, via social media, or other avenues.…Continue
Added by sara callahan on August 5, 2015 at 6:00am — No Comments
Post by Kristin Huntley, Director of Marketing and ContentContinue