Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In today’s society, time is a precious commodity. So much so that consumers make their buying decisions based on how long it takes to complete the transaction. If you had the choice between a $20 oil change that would take 4 hours to complete, or a $30 oil change that would take 30 minutes, which would you choose?
For the automotive industry,…Continue
Added by Dan Beres on May 16, 2019 at 7:00am — No Comments
Sales profit margins are getting smaller, and dealerships are looking to service as the profit-making aspect of their business. And there’s one area of service that’s particularly overlooked, especially for how much revenue it can generate:…Continue
Added by Stephen Coambes on May 8, 2019 at 7:09am — No Comments
Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The fact that the average recall completion rate is around 75 percent, tells us that standard recall marketing campaigns aren't as effective as they could be.
Your customers either aren't getting the message, or they set it aside and forget…Continue
Added by Scot Eisenfelder on April 19, 2019 at 7:57am — No Comments
The deaths and many other injuries caused by drunk driving are avoidable. Prevention starts with a decision to not drive drunk. Here are five alternatives to getting behind the wheel while impaired.
Before embarking on your outing, decide who in the group will not consume alcohol. Designate that person as the…Continue
Added by Anica Oaks on March 21, 2019 at 12:00pm — No Comments
In my last blog, Technicians are the Key to Dealerships’ Future, I discussed how the race to acquire technicians may just be outweighed by the difficult task of retaining the ones…Continue
Added by Chris Miller on March 7, 2019 at 7:30am — No Comments
With today’s transformation from a dealership-centric focus to one that is…Continue
Added by Ujj Nath on February 22, 2019 at 7:00am — No Comments
In the last decade auto sales have boomed. Factory maintenance programs are driving more initial service visits. Increased CPO sales are creating…Continue
Added by Scot Eisenfelder on February 1, 2019 at 7:24am — No Comments
In a twist of irony, I’ve come to realize what consumers and dealerships have in common when it comes to vehicles recalls – assessing how important they are. Every day I work with dealerships throughout the nation, trying to get them to understand that recalls are not only about vehicle safety but also about an opportunity to engage consumers at their moment…Continue
Added by Chris Miller on January 21, 2019 at 7:08am — No Comments
All too often, dealers are hesitant to make an investment in training new and Preowned salespeople because turnover in the sales department can be as high as 70 percent according to NADA. Service, however, has always been most dealership’s foundation for profitability. That’s where the phrase “service absorption” comes from.
For the most part,…Continue
Added by Andy Church on January 18, 2019 at 7:07am — No Comments
Moving is an incredibly stressful time and you want to make sure your possessions will all arrive at your new place without issue. One of the more difficult things to transport, however, are any extra vehicles you may need to move. Here are some suggestions for how to transport a second car safely to your destination during a move.
Added by Rachelle Wilber on January 11, 2019 at 7:37am — No Comments
But this is also the moment when a sale might fall apart. Many commit the mistake of being overeager. You've got the fish on the hook but you're quick to pull the line.
How can you finalize…Continue
Added by Roger Kalinowski on November 26, 2018 at 1:36pm — No Comments
Driving skills are something that many people fail to learn even after years of driving on the road. This can leave you vulnerable to being involved in an accident. Here are some of the skills that you can learn that will help you to become a better driver.
The placement of your mirrors makes a difference in…Continue
Added by Emma Sturgis on November 7, 2018 at 11:42am — No Comments
The good news? To date, automotive sales have remained stronger than many analysts originally predicted, with customers of all ages continuing to buy both new and pre-owned vehicles. Considering some of the earlier ominous forecasts, it’s no wonder numerous retailers are…Continue
Added by Doug Van Sach on October 25, 2018 at 7:00am — No Comments
Arguably, one of the most important marketing channels any dealership has is their website. Think about it. How much money do you spend simply to get customers there? When you combine all marketing efforts including, but not limited to, SEO, SEM, some third-party listing sites and…Continue
Added by Brett Sutherlin on October 12, 2018 at 7:00am — No Comments
It’s completely normal to be nervous while driving around a semi-truck. In fact, 333,000 large trucks were involved in crashes during 2012. Although that number sounds large, you shouldn’t worry too much. That…Continue
Added by Hannah Whittenly on June 25, 2018 at 8:30am — No Comments
Yet, as an industry we still spend far more money marketing the sales side of the business, and on conquest marketing, than we do on service marketing and customer…Continue
Added by Scot Eisenfelder on May 23, 2018 at 6:30am — No Comments
For today’s consumers, time is the ultimate commodity. No matter how much money they have, consumers are always on the go with their busy lives. Whether that means shuttling the kids to soccer practice, or running a bunch of errands, when it comes to fitting vehicle service into their busy schedule it is often viewed…Continue
Added by Ujj Nath on May 14, 2018 at 6:18am — No Comments
Most dealerships at the very least conduct some form of multi-point inspection and inform the customer about any needed repairs discovered during the inspection. But what happens if those recommendations aren’t properly documented?
Well, failing to…Continue
Added by Ujj Nath on April 30, 2018 at 7:00am — No Comments
Driving can make an effective and efficient transportation option for people who are cautious, detail-oriented and responsible. It’s anything but effective and efficient for those who fail to pay attention to safety practices, however. If you want to enjoy maximum security behind the…Continue
Added by Rachelle Wilber on April 22, 2018 at 8:30am — No Comments
Vehicles provide you with untold freedom, convenience, and access to adventure. In the event of an accident, you will want to recruit help from a lawyer like The Jaklitsch Law Group. These…Continue
Added by Meghan Belnap on April 13, 2018 at 9:37am — No Comments