Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Last year marked a turning point in the world of digital advertising.
Not so much a sudden, sharp turn, but rather a methodic and inevitable turn.
Digital advertising in 2014 is positioned to be a $120 billion industry that has, to date, relied primarily on best practices that are no longer meeting required criteria as well as methods of collecting data that are faulty at best. This gradual shift toward the marriage of consumer trends and advanced technology is causing some…
Added by mike lesinski on October 26, 2014 at 4:34am — No Comments
The 16th Digital Dealer Conference concluded earlier this month in Atlantic City. Being at a new venue and in the Northeast for the first time, it seemed as if there were many new attendees. With overflowing breakout session rooms, packed general sessions and great traffic in the exhibit hall, it’s no wonder it was…
In June of 2012 we launch our New SEM/Re-targeting platform and our new Automotive Website platform. Look at these numbers for one of our clients. This is utilizing the same ad budget for each time period. The bounce rate still remains amazing and the unique visits are through the roof! How is this comparing to your site analytics and SEM platforms? Leads now from the dealers website are at a all time high making up their most dominant lead source. We all know that…Continue
Added by VJ on January 12, 2011 at 10:50am — No Comments