Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Quite simply, it's about reach. Most dealerships can reach about 50 percent of their customers…Continue
Added by Kevin Winter on November 28, 2018 at 7:00am — No Comments
If you’re like most dealers, you may feel that you don’t want to inundate your customers with mail.
However, the issue is that your competitors are most likely sending mail to the same customers that you’re trying so hard not to overwhelm.
It’s difficult to decide whether to mail…
Added by Alexia Henson on November 28, 2016 at 5:00am — No Comments
Do you shy away from giveaways and win-a-prize type mailers? If you’re like most dealers, you probably do. Giveaways are frowned upon for fear of attracting customers who are more interested in winning a prize than buying a car.
Customers come into your dealership daily. When asked if they need help, the normal response is: “No, I’m just looking.”…Continue
Added by Alexia Henson on October 20, 2016 at 6:25am — No Comments
Added by Josh Whitlatch on September 9, 2016 at 12:30pm — No Comments
On one hand, dealers know how incredibly competitive the market is, so they send out service coupons to ensure customers don’t defect due to a competitor’s offer. But on the other hand, they don’t want to send service offers too often.…
Added by Alexia Henson on September 1, 2016 at 6:00am — No Comments
Do you remember the days when your mailers were based on actual sales events? Let’s go back in time: back to the days when the sale ran for eight hours only or was valid for just two days—not five. The idea was to crowd the showroom and create a buying atmosphere with a real sense of urgency, as opposed to a trickle of customers over the course of a week. Sales days…Continue
Added by Alexia Henson on July 29, 2016 at 8:07am — No Comments
Try placing a service offer in with your next sales mailer. I promise you’ll be happy with the results.
Service has become a highly competitive market. Shops now exist on practically every street corner. It’s hard to find a…Continue
Added by Alexia Henson on June 27, 2016 at 6:00am — No Comments
Added by Josh Whitlatch on May 9, 2016 at 8:13am — No Comments
Why would you send out an email offer to your customers that you would not PAY to send out via direct mail or other methods?
I see it happen all the time. A dealer sends out an email for something such…Continue
Added by Alexia Henson on April 28, 2016 at 5:27am — No Comments
When I look at advertising strategies in our industry, one of the most consistently missed opportunities I see is dealerships who are trying to save money by marketing to all their customers through email, and only sending mail to customers without an email address on file.
These dealers often ask me, “Now that I can email my customers, why do I have to send…Continue
Added by Alexia Henson on February 12, 2016 at 10:56am — No Comments
This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have happened...
Just because I believe in the…Continue
Added by Joe Webb on May 26, 2015 at 1:30pm — No Comments
Question: How much money is sitting in your Dealership Management System (DMS) right now?
Well, let’s break it down. The average-sized dealership has tens of thousands of customer names in its DMS. Since each name represents a customer—either sales or service—whose ownership of their current vehicle will ultimately come to an end, they make great prospects for future sales.
Added by Matt Rodeghero on December 5, 2014 at 1:16pm — No Comments
A name without an email address is a wasted opportunity. For every 10,000 contacts pulled from dealership management systems, on average only 3,000 have deliverable email addresses. This means that most dealers are unable to send emails to 70 percent of their past, current and potential customers.
Added by Jennifer Kras on November 12, 2014 at 8:36am — No Comments
Clearwater, FL--October 21st, 2014--AutoLoop LLC, a leading developer of sales-generation and customer-retention software for auto dealers, today announced the addition of Sean Donovan as Sales Representative for western North America. Donovan brings nearly 20 years of automotive marketing, technology, and analytics experience to the team, and his new position…Continue
Added by Graham Annett on October 21, 2014 at 10:34am — No Comments
LIVE MARKETING, a data driven marketing engine, gets the dealer satisfaction by helping them sell 25% more vehicles. Martin Saavedra JR, Visionary Pioneer in the Data Community, and developer of LIVE MARKETING is over whelmed with the tremendous response from Dealer Principals nationwide.
LIVE MARKETING is a new automotive forefront player in the data space, concerning DMS data mining. The company has been in development of a brilliant strategy to use multi-channel…Continue
Added by Dani Lunsford on August 25, 2014 at 2:02pm — No Comments
Direct mail response rates depend on a combination of strategic targeting, credibility of message, impactful offers, timeliness of delivery and personalization.
Yet even the best targeting capabilities and the best-of-breed direct mail strategies cannot deliver the results and return on investment that highly personalized, micro-targeted, direct mail marketing can achieve.
What advertising or marketing…Continue
Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message needs to be at every potential touch point possible. The…Continue
Added by Scott T. Joseph on March 26, 2014 at 7:22am — No Comments
Like you, I still go to my home’s mailbox every day to retrieve whatever has been delivered there. Like you, I shuffle through it and end up dropping much of it into the nearest round file.
What I really want when I go to the mailbox is answers to the question I think we all have: is anyone thinking about me? Now I know such a question can sound selfish, but isn’t it natural? I mean, as we go to the mailbox don’t we hope a friend or family member has dropped us a note or card – or…Continue
Added by Jeff Cotton on November 15, 2013 at 1:05pm — No Comments
Always make sure your content is informative (something for business, life, or both that…Continue
It has not always been like that and at times, is unfortunate. So today, call it a throwback, but lets go back to our roots, yes back to the…Continue