Automotive Digital Marketing

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All ADM Blog Posts Tagged 'digital' (440)

Dealer Websites Fail to Meet Customer Expectations

A recent Affinitiv survey of 1,000 automotive consumers reveals that dealerships are falling short when it comes to delivering personalized, online shopping experiences to customers. In the same study, we analyzed a sample of 100 dealer websites to better understand the current level of personalization that dealers are offering.

 

Why the focus…

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Added by Doug Van Sach on October 18, 2019 at 7:22am — No Comments


Vendor
5 automotive marketing ideas to get your imagination going

What is the best way to market a car dealership? Although most sales are made face-to-face, the Internet is the first place that people go to, especially when they begin their search. If you would like to connect with potential customers and, of course, sell cars, you have to be present online. Digital marketing is nowhere lacking. Advantages include but are not limited to lower costs, global reach, and social currency. If you happen to be in the automobile sales market, you need to focus…

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Added by Cynthia Madison on October 17, 2019 at 8:24am — No Comments

Spoiled Rotten Customers

Instant gratification is the desire to experience pleasure or fulfillment without delay or deferment. Basically, it's the Veruca Salt complex. Whatever you want, you want it now. Businesses that embrace solutions designed to satisfy…

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Added by Christine Plunkett on September 12, 2019 at 8:30am — No Comments

Video is Everywhere!

There are a huge number of travelers on domestic flights each year. Southwest Airlines, not unlike others, offers these passengers paid wi-fi, but, more importantly, in-flight entertainment. The standard of that entertainment has changed immensely over the years. In the not too distant past, flight attendants collected discarded newspapers and magazines and…

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Added by Timmy D. James on September 5, 2019 at 7:00am — No Comments

Google Ads Two Changes for Display

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two changes you should make to deliver the most efficiencies for your Google Ad campaigns.

Added by Jim Flint on August 16, 2019 at 6:00am — No Comments

Auto Industry Viral Marketing Innovator Vboost Achieves Milestone of 10 Million Video Views for Auto Dealer Clients

Unique Customercials are organically shared by customers across their social platforms producing a huge viral lift for auto dealers

Newport Beach, CA –August 13, 2019– Vboost (www.vboost.com), a viral marketing company for auto dealers, today announced that since the company started seven years ago, video views for its auto dealer clients featuring customers…

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Added by Paul Moran on August 13, 2019 at 8:04am — No Comments

Omnichannel Service Marketing Yields Better Results

Dealerships aren't always the first place that vehicle owners think of when it's time for service. According to the Cox 2017 Car Buying Journey study, 23% of new vehicle owners and 53% of used vehicle owners did not return for service to the dealership where they purchased the vehicle.

 

To retain more of their sold customers, dealers are…

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Added by Scot Eisenfelder on July 26, 2019 at 6:54am — No Comments

Digital Retailing: Let’s Talk About F&I

Conversations about digital retailing in the automotive industry tend to center around two things: customer experience and an increase in sales volume. But some dealers feel that it just leads to decreased margins on the front-end in the “race to the bottom,|” and that face-to-face interaction will end in more revenue – whether that's in the front or the back…

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Added by Michia Rohrssen on July 18, 2019 at 7:22am — No Comments

Prodigy Expands into New San Francisco Offices

The Seamless online to in-store sales platform for auto dealers enjoys sustained growth due to the addition…

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Added by Michia Rohrssen on July 15, 2019 at 7:35am — No Comments

fusionZONE Automotive Forms New Dealer Advisory Council

Advisors from a mix of dealers and dealer groups will help shape future company processes & product development

 

Lakeland, FL, July 8, 2019 - fusionZONE Automotive, LLC today announced the formation of a dealer advisory council to gather feedback and insights directly from its dealer clients to help shape future product development based on the exact needs of its…

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Added by Ed Barton on July 8, 2019 at 7:01am — No Comments

Our Second Chance

We have all had moments we wished we could do-over. For anyone who saw Avengers Endgame, you understand the value of "undoing" cannot be overstated. So what do we do when against our best efforts to build a strong customer-centric reputation we end up with poor ratings online?

 

In a slower market, our online reputation can impact be the…

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Added by Carol Marshall on May 1, 2019 at 7:34am — No Comments

The Single Most Important Digital Retail Metric Is Also The Most Ignored

For dealers, the digital retail space is filled with more hype than ever. Digital retail companies promise a future with increased conversion rates, higher gross margins, and better customer experience to boot.



And the truth is…it works! Digital…

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Added by Michia Rohrssen on April 8, 2019 at 7:00am — No Comments

7 Seismic Shifts Coming to Automotive CRM

We live in a world where new technology swirls around us at a relentless and often dizzying pace, yet as we look closer inside the automotive industry and one particular area - the CRM - the winds are very calm, and the marketplace solutions aren’t keeping pace with innovation outside of the…

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Added by Todd Smith on April 5, 2019 at 6:00am — 2 Comments

Speed Matters – Consumer Website or Dealer Website Google Ads

Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately 500 to 600 times a year.

 

As SEO and SEM experts know, you have to test your assumptions when…

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Added by Jim Flint on March 22, 2019 at 7:12am — No Comments

Don’t play the “Blame Game!”

It’s not my fault – but it IS my responsibility to fix it! This attitude has served me very well in my career.

 

All too often we get wrapped up in the finger pointing when in reality all the customer cares about is "Who's going to fix my problem?"

 

Once we can eliminate…

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Added by Veronica Dunford on March 21, 2019 at 7:30am — No Comments

Who's on Your List?

One of the biggest benefits of an omnichannel marketing strategy is the ability to deliver the right message to the right person at the right time. In this blog, I'm going to focus on the "right person" part of this equation.

 

If your goal is retention marketing and building customer loyalty, of course it's always best to market to the…

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Added by Scot Eisenfelder on March 15, 2019 at 7:41am — No Comments

Digital Retailing: Don’t Forget About the Dealership!

Just about every technology company in the automotive space is working hard to produce pieces of the digital retailing puzzle to facilitate a better customer experience. But many are focused solely on crafting a solution that allows the customer to complete the car-buying transaction online -- from start to finish.

 

Dealerships should certainly…

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Added by Michia Rohrssen on March 14, 2019 at 7:19am — No Comments

100% Digital Doesn’t Mean 100% Coverage

A decade ago we fought through an economic recession that drove an automotive depression. Dealers across the nation refashioned their business models as Internet departments developed into Internet dealerships.

 

Much time, energy, and teeth-gnashing abounded as old-school met new-school and an industry that can be decades behind in technology…

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Added by Jim Flint on March 12, 2019 at 7:19am — No Comments

Spring Selling Season

The time is now. Spring selling season is upon us. When your inventory, personnel and plans are in the right spot on February 20th, your 2019 is set up to work to your maximum advantage.

Five of the best six seasonally-adjusted sales months over the years happen between March and August. …

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Added by Jim Flint on February 22, 2019 at 7:00am — No Comments

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