Even though you've already heard it: If you want to succeed in business today, it has to take place online. For us in the auto industry, that's truly more the case than not. But the fact is it's not harder than it looks or sounds if you have the right assistance.
Maybe it used to be much easier, in some sense, years ago when you'd place an ad insertion, sit down on Saturday, Sunday or whatever day of the week your ad would display, grab your coffee, flip the right page open and… Continue
Added by Gary May on January 15, 2009 at 7:00pm —
In past articles in this series, we’ve talked about the emerging meme of phone-car convergence. It is difficult to predict what sorts of automobiles will emerge, or how innovative automobile companies are willing to be in this volatile economic climate, but as we study trends in the two seemingly distinct technology areas of automobiles and cellphones, it is becoming clear that cars are well on their way to… Continue
Added by M.S. Butler on December 16, 2008 at 1:11pm —
Philip Zelinger, President of Ad Agency Online, L.L.C. and host of the free automotive advertising resource / networking portal – www.adagencyonline.net, has an earned reputation as an automotive advertising consultant and auto industry insider.
As the host of the blog talk radio station - WAAOL, All Automotive Advertising News All The Time
- featured on AdAgencyOnline.Net he has… Continue
Added by Philip Zelinger on September 29, 2008 at 4:30pm —
Automotive advertising agencies are looking for ways to deliver more for less. AdAgencyOnline.Net
is helping them do just that on their auto industry social networking site that is focused on sharing “best practices” with automotive advertising agencies through the virtual world on the World Wide Web. The 5th Digital Dealer Conference
, scheduled October 6th through October 8th 2008 at the… Continue
Added by Philip Zelinger on September 12, 2008 at 12:45pm —
Did you know there are now over 1,500 members
on Automotive Digital Marketing Professional Community?
Have you reached out to connect with important ADM member contacts by asking them to be your Friend?
Did you know that there are over… Continue
Added by Ralph Paglia on September 6, 2008 at 1:00pm —
The ADP Digital Advertising Program is designed to custom create a package that will deliver your dealership's message to more customers in your local market at a lower cost than traditional advertising channels. Traditional print media such as local newspapers are seeing their results greatly diminish due to people turning to the Internet as their primary research… Continue
Added by Ralph Paglia on August 27, 2008 at 3:30pm —
So, What's A MicroSite?
Written by: Ralph Paglia
During the 4th Digital Dealer Conference and Exposition in Orlando, Florida in April 2008 I listened to several speakers mention the use of microsites by dealers and attribute their knowledge of microsites to Ralph Paglia (me). I suppose being called the "Microsite… Continue
Added by Ralph Paglia on August 15, 2008 at 3:00pm —
Emails are one of the most effective marketing medium in this modern era of internet. The structure and design of effective emails is therefore critical to the success of an email and digital marketing campaign. In particular the automotive sector has responded to this requirement rather smartly. Still there is much to be learnt.
Let me explain it like I am going to the Ice Cream Bar on the corner. Emails come in different shapes and flavors. You will have the plain Vanilla flavored… Continue
Added by VJ on August 11, 2008 at 12:47pm —
Added by Alvin Newton on June 17, 2008 at 1:07pm —
Ford Motor Co. has chosen ADP Dealer Services as its partner to provide digital advertising services to its dealerships across the United States. Ford is expected to formally unveil the national plan during dealer meetings this week in Las Vegas. Ford marketing chief Jim Farley has pledged the automaker's support for boosting local advertising. Digital marketing helps dealers reach potential customers with online advertising.
Ford and General Motors have… Continue
Added by Ralph Paglia on June 14, 2008 at 8:00pm —
Editor's Note: Dealers and Internet Sales Managers should read this article to get a greater impact from streaming online video. Dealers can get more ROI on production costs and time by incorporating their video assets across multiple marketing channels. Brian Epro, who is IMN's automotive services group
director writes about how dealers can make better use of video assets:
It's a fact: Streaming video is the hot new trend for… Continue
Added by Ralph Paglia on June 6, 2008 at 4:00am —
I cannot believe that out of over 800 members none of you are interested in advertising for FREE on OneShopAuto.com
Here is my last forum post.
I have been in the process of a major face-lift to one of my many sites. OneShopAuto.com is fast on its way of becoming a well known place to go to get new and used car information! The site is already getting on average 282 visits a day without any advertising dollars being… Continue
Added by Alvin Newton on June 5, 2008 at 12:00pm —
If you guessed online video, you were wrong. If you guessed "enhanced," or interactive TV, you're also wrong. If you guessed video games, or even mobile video, you were also out of the money. But if you were astute enough to look at the name of this new MediaPost publication, the Digital Outsider
, you most likely guessed correctly. Yeah, it's out-of-home.
It's not surprising that outdoor doesn't come top of mind… Continue
Added by Ralph Paglia on May 23, 2008 at 12:00pm —
For ADM members who may be interested in taking a proactive approach to managing their dealership's reputation using the power of Consumer Generated Content (CGC) web sites, check out the CarFolks.com
dealership program by clicking on the image below and then using the green arrows on the bottom of the page you land on to advance through their presentation:…
Added by Ralph Paglia on May 18, 2008 at 11:30am —
It is true these days with all the different car dealers using SEM as a way to advertise and drive more clicks to there websites is costing more and more every month. You have to be smart about the way you use your monthly budget for SEM.
Micro Sites and SEM combined, is What I find to work best at Courtesy Chevrolet in San Diego Ca. First of all having Micro Sites, and More Micro Sites is going… Continue
Added by Alvin Newton on April 25, 2008 at 5:30pm —
With all the attention being given to video sites such as YouTube and others, what are the implications for dealers and their marketing partners? What I saw at the 4th Digital Dealer Conference and Exposition in Orlando is that Dealers, their marketing managers, as well as many of their ad agencies and digital marketing service providers are changing their… Continue
Added by Ralph Paglia on April 23, 2008 at 6:00am —
by Ralph Kisiel - Automotive News | April 7, 2008 - 12:01 am EST
Ford Motor Co. has chosen ADP Dealer Services as its partner to provide digital advertising services to its dealerships across the United States. Ford is expected to formally unveil the national plan during dealer meetings this week in Las Vegas. Ford marketing chief Jim Farley has pledged the automaker's support for boosting local advertising. Digital marketing helps dealers reach potential customers with online… Continue
Added by Ralph Paglia on April 7, 2008 at 10:11pm —
Dealer Communications announces an important session
at the 4th Digital Dealer Conference & Exposition in Orlando April 21-23. Learn how to buy $125 prime drive time radio spots for less than $10 each! Enterprising dealers in all areas of the country are discovering that multiple web-based services allow them to bid and buy conventional radio, TV and newspaper advertising in their local market at a… Continue
Added by Ralph Paglia on March 28, 2008 at 8:00am —
New York Times - February 15, 2008
4 News Companies Ally to Sell Ads on the Internet
By LOUISE STORY
Four large newspaper companies are joining forces to sell advertisements on the Internet, hoping that the combined heft of their Web sites will encourage large advertisers to spend more money.
Each of the four companies — the Tribune Company, the… Continue
Added by Ralph Paglia on February 15, 2008 at 1:18pm —