Automotive Digital Marketing

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All ADM Blog Posts Tagged 'digital' (433)

Automotive Dealers Network Article: So, What's A MicroSite?

So, What's A MicroSite?

Written by: Ralph Paglia

During the 4th Digital Dealer Conference and Exposition in Orlando, Florida in April 2008 I listened to several speakers mention the use of microsites by dealers and attribute their knowledge of microsites to Ralph Paglia (me). I suppose being called the "Microsite… Continue

Added by Ralph Paglia on August 15, 2008 at 3:00pm — No Comments

What has a Banana Split to do with answering your incoming email leads?

Emails are one of the most effective marketing medium in this modern era of internet. The structure and design of effective emails is therefore critical to the success of an email and digital marketing campaign. In particular the automotive sector has responded to this requirement rather smartly. Still there is much to be learnt.



Let me explain it like I am going to the Ice Cream Bar on the corner. Emails come in different shapes and flavors. You will have the plain Vanilla flavored… Continue

Added by VJ on August 11, 2008 at 12:47pm — 4 Comments

Your Micro Site Inventory!


Click Here to View Article

Added by Alvin Newton on June 17, 2008 at 1:07pm — No Comments

ADP, Ford plan online services for dealers

Ford Motor Co. has chosen ADP Dealer Services as its partner to provide digital advertising services to its dealerships across the United States. Ford is expected to formally unveil the national plan during dealer meetings this week in Las Vegas. Ford marketing chief Jim Farley has pledged the automaker's support for boosting local advertising. Digital marketing helps dealers reach potential customers with online advertising.



Digital buddies



Ford and General Motors have… Continue

Added by Ralph Paglia on June 14, 2008 at 8:00pm — No Comments

Looking at Automotive Marketing Using Online Video as a Drive-Thru Lesson

Editor's Note: Dealers and Internet Sales Managers should read this article to get a greater impact from streaming online video. Dealers can get more ROI on production costs and time by incorporating their video assets across multiple marketing channels. Brian Epro, who is IMN's automotive services group director writes about how dealers can make better use of video assets:



It's a fact: Streaming video is the hot new trend for… Continue

Added by Ralph Paglia on June 6, 2008 at 4:00am — No Comments

FREE ADVERTISING OPPORTUNITY!!!!!!

I cannot believe that out of over 800 members none of you are interested in advertising for FREE on OneShopAuto.com website.



Here is my last forum post.



I have been in the process of a major face-lift to one of my many sites. OneShopAuto.com is fast on its way of becoming a well known place to go to get new and used car information! The site is already getting on average 282 visits a day without any advertising dollars being… Continue

Added by Alvin Newton on June 5, 2008 at 12:00pm — No Comments

Here's a trick question: What's the biggest and one of the fastest-growing digital video advertising platforms?

If you guessed online video, you were wrong. If you guessed "enhanced," or interactive TV, you're also wrong. If you guessed video games, or even mobile video, you were also out of the money. But if you were astute enough to look at the name of this new MediaPost publication, the Digital Outsider, you most likely guessed correctly. Yeah, it's out-of-home.



It's not surprising that outdoor doesn't come top of mind… Continue

Added by Ralph Paglia on May 23, 2008 at 12:00pm — No Comments

Dealership Reputation Management Using Consumer Generated Content (CGC) Sites

For ADM members who may be interested in taking a proactive approach to managing their dealership's reputation using the power of Consumer Generated Content (CGC) web sites, check out the CarFolks.com dealership program by clicking on the image below and then using the green arrows on the bottom of the page you land on to advance through their presentation:…

Continue

Added by Ralph Paglia on May 18, 2008 at 11:30am — 1 Comment

Micro Sites and SEM For Best Dollar Spent

It is true these days with all the different car dealers using SEM as a way to advertise and drive more clicks to there websites is costing more and more every month. You have to be smart about the way you use your monthly budget for SEM.

Micro Sites and SEM combined, is What I find to work best at Courtesy Chevrolet in San Diego Ca. First of all having Micro Sites, and More Micro Sites is going… Continue

Added by Alvin Newton on April 25, 2008 at 5:30pm — No Comments

Online Video Advertising Is One Of The Fastest Growing Digital Marketing and Advertising Sectors

With all the attention being given to video sites such as YouTube and others, what are the implications for dealers and their marketing partners? What I saw at the 4th Digital Dealer Conference and Exposition in Orlando is that Dealers, their marketing managers, as well as many of their ad… Continue

Added by Ralph Paglia on April 23, 2008 at 6:00am — No Comments

Automotive News: ADP, Ford plan online services for dealers

by Ralph Kisiel - Automotive News | April 7, 2008 - 12:01 am EST

Ford Motor Co. has chosen ADP Dealer Services as its partner to provide digital advertising services to its dealerships across the United States. Ford is expected to formally unveil the national plan during dealer meetings this week in Las Vegas. Ford marketing chief Jim Farley has pledged the automaker's support for boosting local advertising. Digital marketing helps dealers reach potential customers with online… Continue

Added by Ralph Paglia on April 7, 2008 at 10:11pm — No Comments

Using digital marketing tools to buy Internet, radio, newspaper and TV advertising more cost effectively than ever before

Dealer Communications announces an important session at the 4th Digital Dealer Conference & Exposition in Orlando April 21-23. Learn how to buy $125 prime drive time radio spots for less than $10 each! Enterprising dealers in all areas of the country are discovering that multiple web-based services allow them to bid and buy conventional radio, TV and newspaper advertising in their local market at a… Continue

Added by Ralph Paglia on March 28, 2008 at 8:00am — No Comments

NY Times: 4 News Companies Ally to Sell Ads on the Internet

New York Times - February 15, 2008

4 News Companies Ally to Sell Ads on the Internet

By LOUISE STORY



Four large newspaper companies are joining forces to sell advertisements on the Internet, hoping that the combined heft of their Web sites will encourage large advertisers to spend more money.



Each of the four companies — the Tribune Company, the… Continue

Added by Ralph Paglia on February 15, 2008 at 1:18pm — No Comments

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