Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
All too often we get wrapped up in the finger pointing when in reality all the customer cares about is "Who's going to fix my problem?"
Once we can eliminate…Continue
Added by Veronica Dunford on March 21, 2019 at 7:30am — No Comments
One of the biggest benefits of an omnichannel marketing strategy is the ability to deliver the right message to the right person at the right time. In this blog, I'm going to focus on the "right person" part of this equation.
If your goal is retention marketing and building customer loyalty, of course it's always best to market to the…Continue
Added by Scot Eisenfelder on March 15, 2019 at 7:41am — No Comments
Just about every technology company in the automotive space is working hard to produce pieces of the digital retailing puzzle to facilitate a better customer experience. But many are focused solely on crafting a solution that allows the customer to complete the car-buying transaction online -- from start to finish.
Dealerships should certainly…Continue
Added by Michia Rohrssen on March 14, 2019 at 7:19am — No Comments
A decade ago we fought through an economic recession that drove an automotive depression. Dealers across the nation refashioned their business models as Internet departments developed into Internet dealerships.
Much time, energy, and teeth-gnashing abounded as old-school met new-school and an industry that can be decades behind in technology…Continue
Added by Jim Flint on March 12, 2019 at 7:19am — No Comments
Five of the best six seasonally-adjusted sales months over the years happen between March and August. …Continue
Added by Jim Flint on February 22, 2019 at 7:00am — No Comments
At NADA many exhibitors hyped their digital retailing solutions to support online vehicle transactions. While no one has cracked the code for a complete, seamless online transaction, there are several great solutions that provide enough functionality to meet consumer demands. After all, consumers are…Continue
Mason City Iowa, February 5, 2019 -- DealerBuilt, a leading provider of automotive Dealer Management Systems (DMS), today announced that it has expanded its integration with Channel Partner Spiffit to help auto dealers improve operations in sales, service, and accounting, and to drive more…Continue
Added by Veronica Dunford on February 5, 2019 at 6:44am — No Comments
Many dealers ask what would happen if I didn’t buy my name. Or better yet what would happen if I didn’t spend any advertising money or, more often than not, what if I…Continue
Added by Jim Flint on February 5, 2019 at 6:28am — No Comments
$5 million for a Super Bowl spot in 2019. That’s what the big brands are paying for huge visibility. There is arguably no better way to reach 100+ million people.
All in, there were 5 automotive OEM’s in the mix. Audi delivered details…Continue
Added by Jim Flint on February 4, 2019 at 6:56am — No Comments
San Francisco is famous for fog. The city’s given a nickname to its fog - Karl. Karl the fog even has an Instagram account with 243k followers.
As I traveled back from the NADA Show 2019 held in San Francisco, I’m reminded that our industry resides in a fog of Digital…Continue
Added by Jim Flint on February 1, 2019 at 7:42am — No Comments
The concept of common currency is such a great idea. Except that for the most part, people want their own currencies. Dealership employees want their own pay plans. 180 currencies are used in 195 countries across the world. And even Bitcoin is trying to establish a different currency at some level.
The common currency for marketing metrics for…Continue
Added by Jim Flint on January 22, 2019 at 7:08am — No Comments
In times where technology is all among us, where the internet has taken a whole lot of advertising space and become the No. 1 medium for advertising, there are still some older, let’s say traditional ways to advertise. When I say „older, traditional ways“, I think of TV, Radio, Newspapers. Offcourse, advertising via digital signage is surely one of them.
Almost every business needs to advertise, either to promote a brand, a product or raise awareness, advertising is crucial in order…Continue
Added by Thomas F. Jung on January 21, 2019 at 4:58am — No Comments
When your customers decide to trade in their current vehicle, you know exactly what to do first: make sure they get an appraisal as quickly as possible, since that’s the number one priority for most buyers. Right?
Not so fast.
AutoLoop recently surveyed 1,000 recent car buyers and analyzed over 100,000 leads from various…Continue
Added by Doug Van Sach on January 18, 2019 at 7:18am — No Comments
Conference season is upon us. As dealers go from seminar to seminar and presentation after presentation, it can cause mass confusion about what data really matters. As a dealer, you may well be asking yourself, “what data should I really be watching at my dealership?”
Well, let’s keep it simple! Over the years I have found it boils down to two…Continue
Added by Brett Sutherlin on January 16, 2019 at 7:15am — No Comments
Especially so if you believe in the common currency of CPM’s (cost per thousand impressions). Sure, Google’s helped us bid on time of day, type of device and geography for the longest. All of this tells us where…Continue
Added by Jim Flint on January 15, 2019 at 7:09am — No Comments
Commercials compress. Attention spans shorten. Faster is better. Learn it quickly. Make the adjustment. Get to where you are going sooner.
Significant business strides will be made with Over The Top (OTT) and Artificial Intelligence (AI) and…Continue
Added by Jim Flint on January 11, 2019 at 7:13am — No Comments
Next generation tools enable dealers to contact customers
in under 6 seconds, converting leads into sales
PACIFIC PALISADES, Calf., January 7, 2018 - fusionZONE Automotive, LLC, the…Continue
Added by Brett Sutherlin on January 7, 2019 at 8:01am — No Comments
Have you ever eagerly awaited the release of a great new movie? Anticipation mounts as release day approaches. Then you go and see it, only to leave disappointed. I’m sure I can name plenty of box office bombs which were initially hyped up and expected to be box office blockbusters. If you look at the factors involved in what makes a “bomb” versus a…Continue
Added by Brett Sutherlin on December 27, 2018 at 7:26am — No Comments
Sales and marketing change quickly these days. The strategies and tactics that seemed cutting-edge only yesterday seem to have become obsolete overnight. At the core of every successful and resilient strategy though lies a timeless concept: the importance of building trust. Why is trust so important to grow a successful business? How do you build trust with customers? Why are there so often gaps between how you view your trustworthiness, and how you customers do? Read on to find…Continue
Added by jon nigbor on December 11, 2018 at 11:30am — No Comments
I’m sure that most managers are familiar with the frustration that comes with discovering a salesperson decided a sale was not to be made without really working the lead, letting a perfectly good customer leave the lot. Perhaps the salesperson pre-qualified them and decided they…Continue
Added by Steve White on November 19, 2018 at 7:11am — No Comments