Automotive Digital Marketing

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All ADM Blog Posts Tagged 'digital' (433)

Convert More Prospects With Smarter Trade-In Tools

When your customers decide to trade in their current vehicle, you know exactly what to do first: make sure they get an appraisal as quickly as possible, since that’s the number one priority for most buyers. Right?

 

Not so fast.

 

AutoLoop recently surveyed 1,000 recent car buyers and analyzed over 100,000 leads from various…

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Added by Doug Van Sach on January 18, 2019 at 7:18am — No Comments

What Data Really Matters to Dealers?

Conference season is upon us. As dealers go from seminar to seminar and presentation after presentation, it can cause mass confusion about what data really matters. As a dealer, you may well be asking yourself, “what data should I really be watching at my dealership?”

 

Well, let’s keep it simple! Over the years I have found it boils down to two…

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Added by Brett Sutherlin on January 16, 2019 at 7:15am — No Comments

Impression Share Bidding

Of all the recent changes made by Google, Impression Share bidding is one of my favorites. And its importance can’t be understated.

 

Especially so if you believe in the common currency of CPM’s (cost per thousand impressions). Sure, Google’s helped us bid on time of day, type of device and geography for the longest. All of this tells us where…

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Added by Jim Flint on January 15, 2019 at 7:09am — No Comments

STAT!

Heading into the New Year, even the speed of speed seems to be picking up speed.

Commercials compress. Attention spans shorten. Faster is better. Learn it quickly. Make the adjustment. Get to where you are going sooner.

 

Significant business strides will be made with Over The Top (OTT) and Artificial Intelligence (AI) and…

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Added by Jim Flint on January 11, 2019 at 7:13am — No Comments

FusionZONE Automotive Launches FastRing and FastPrice

 Next generation tools enable dealers to contact customers

in under 6 seconds, converting leads into sales

 

PACIFIC PALISADES, Calf., January 7, 2018 - fusionZONE Automotive, LLC, the…

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Added by Brett Sutherlin on January 7, 2019 at 8:01am — No Comments

Scripts Are for Actors, not your Websites

Have you ever eagerly awaited the release of a great new movie? Anticipation mounts as release day approaches. Then you go and see it, only to leave disappointed. I’m sure I can name plenty of box office bombs which were initially hyped up and expected to be box office blockbusters. If you look at the factors involved in what makes a “bomb” versus a…

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Added by Brett Sutherlin on December 27, 2018 at 7:26am — No Comments

The Overlooked Key to Attracting and Retaining Customers

Sales and marketing change quickly these days. The strategies and tactics that seemed cutting-edge only yesterday seem to have become obsolete overnight. At the core of every successful and resilient strategy though lies a timeless concept: the importance of building trust. Why is trust so important to grow a successful business? How do you build trust with customers? Why are there so often gaps between how you view your trustworthiness, and how you customers do? Read on to find…

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Added by jon nigbor on December 11, 2018 at 11:30am — No Comments

Are You Discriminating Against Digital Customers?

I’m sure that most managers are familiar with the frustration that comes with discovering a salesperson decided a sale was not to be made without really working the lead, letting a perfectly good customer leave the lot. Perhaps the salesperson pre-qualified them and decided they…

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Added by Steve White on November 19, 2018 at 7:11am — No Comments

The Surprising B2B Marketing Channel Your Competitors Aren’t Using

As a marketer or decision maker in your company, you’d love to find a lucky break. Something your competitors aren’t taking advantage of. So what if there were a platform hiding in plain sight, broadly overlooked within your industry? Here’s the thing: there is.



guy on laptop

To examine this situation, let’s meet Jeff. Jeff is a B2B marketer at Hypothetical Business Corporation of America (HBCA). Like nearly two out of three marketers these days,…

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Added by jon nigbor on November 12, 2018 at 12:30pm — No Comments

Brett Sutherlin Discusses “Online Conversion is Not as Hard as you Think!” at Automotive Attribution & Analytics Summit

PACIFIC PALISADES, Calf., November 5, 2018 - fusionZONE Automotive, LLC, the automotive industry’s highest-performing dealer website solution, today announced that company founder and popular speaker, Brett Sutherlin, will present a session titled, Increasing Online Conversion is not as Hard as You Think!”  at the upcoming…

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Added by Brett Sutherlin on November 5, 2018 at 7:20am — No Comments

Communicate More Effectively with Your Customers

In the race to make a sale, dealerships often rely on templates in CRMs. These templates – including autoresponders – can hurt a dealership’s chances of communicating effectively -- or at all.

 

The response rate for leads is very low in the automotive industry. How much time do your salespeople or BDC agents spend calling a new lead, or sending an email, fail…

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Added by Paul Moran on November 5, 2018 at 7:02am — No Comments

Facebook Marketplace: A Dealership Primer – Part 1

Facebook Marketplace, while new on the scene, has quickly turned into a valuable sales channel for dealerships. Many dealers are finding great success in engagement as well as sales with consumers.

Not just another third-party listing site, Facebook…

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Added by Todd Smith on October 30, 2018 at 7:00am — No Comments

How to Supercharge Website Conversions through Mobile Optimization

In our industry, conversion rates are horrible. A great dealer “might” convert at a higher rate, but many are missing the boat on the majority of their website visitors. There are many reasons why this is true. However, the sad fact remains that it is.

 

Imagine making some simple tweaks to your website which produce an immediate increase in the number of…

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Added by Brett Sutherlin on October 29, 2018 at 7:27am — No Comments

How can a perfect web design help you with your business?

Business is established with hard work and lots of efforts which are significantly time-consuming and make you work hard on it. Creating a land-based activity, it is the very first thing that requires your consideration. After that, you have to focus on the online business and marketing. Building a good website or web design helps in various manners.

It is necessary that you focus on the selection of best web design which must be responsive and thoroughly optimized. It will help in to…

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Added by Karen Anthony on October 29, 2018 at 2:44am — No Comments

Retail Hazard Ahead: Vehicle Purchases Experiencing Some Delays

The good news? To date, automotive sales have remained stronger than many analysts originally predicted, with customers of all ages continuing to buy both new and pre-owned vehicles. Considering some of the earlier ominous forecasts, it’s no wonder numerous retailers are…

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Added by Doug Van Sach on October 25, 2018 at 7:00am — No Comments


Vendor
Automotive digital marketing trends you need to watch out for

There are many things to be learned from the automotive industry. It is necessary to offer consumer convenience, campaign on various platforms, and completely embrace digital marketing.

Companies and organizations involved in the design, development,…

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Added by Cynthia Madison on October 16, 2018 at 4:30am — No Comments


Agency
A Path to Save Dollars on Your Marketing Cost per Car Sold

A majority of a car shopper's touchpoints occur online, so it would be silly to neglect the value of a strong digital presence. Fortunately, more and more dealerships embrace marketing online -- as shown in the NADA's 2017 report: 55.4% of a dealer's advertising is spent on the…

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Added by Dane Saville on August 1, 2018 at 7:30am — No Comments

Are Processes Getting in the Way of Profit?

I recently read a great blog  about our industry by thought-leader Seth Godin. It explains how manufacturers and dealers do things very differently. Godin shares that manufacturers have worked for hundreds of years to refine and create more efficient ways to produce a quality product;…

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Added by Steve White on July 23, 2018 at 6:38am — No Comments


Agency
Learnings from an Analysis of 10,000,000 Car Shopper Search Queries

Your keywords, of course, are vital to your digital strategy. That's why you need to select and prioritize keywords from local car shopper searches. Any smart marketing agency will use its own network of dealerships to determine the most effective way to net new traffic and leads.

So, we…

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Added by Dane Saville on July 18, 2018 at 8:00am — No Comments

Why Digital Marketing Should Be a Priority at Your Dealership

As time goes by, digital marketing is increasingly integrated into car dealerships’ ad budgets.

Because of that, many options have developed which allow dealerships to create exposure and deliver ads in a more direct and targeted way -- more than was ever…

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Added by Steve White on July 5, 2018 at 6:30am — No Comments

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