Automotive Digital Marketing

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All ADM Blog Posts Tagged 'digital' (392)

Why Don’t People Schedule Online?

According to the 2017 JD Power CSI survey, only 13 percent of consumers scheduled their vehicle service online.

The progress toward online scheduling has been glacially slow, rising only two percentage points over the past three years.

 

This is despite the fact that…

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Added by Scot Eisenfelder on June 5, 2018 at 6:00am — No Comments

In Marketing, Make Sure You Partner with the Best

For decades, advertising enjoyed a fairly predictable business.

Print, radio, and TV coalesced into a three-pronged approach that was mastered after decades of relative stability. Simply put, if a vendor demonstrated expertise, then clients willingly trusted them, generation…

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Added by Steve White on May 31, 2018 at 6:30am — No Comments

How To Ensure Your Email Marketing Gets Through

As you know, email is a vital part of your marketing. But if your specially-crafted email campaigns don’t make it to your customers’ inboxes, your ROI will fall short.

Following email deliver-ability best practices is more than making sure your customers receive your…

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Added by Graham Annett on May 18, 2018 at 6:30am — No Comments

Why Creative Marketing Matters

So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers.

While this is important, it’s just as important to remember that creative still matters.

                           

After all, you can…

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Added by Scot Eisenfelder on May 9, 2018 at 6:00am — No Comments

VBOOST launches two new products as part of NEW vboost 3.0 release for auto dealers

Vboost viral marketing content now reaches 10X the audience by integrating its unique customer content with the dealer’s website and showroom

 

Newport Beach, CA – May 2, 2018 – Vboost (www.vboost.com), a viral marketing company focused on the auto industry, today announced the release of Vboost 3.0, which includes two new products aimed at increasing auto dealers’ viral marketing…

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Added by Paul Moran on May 2, 2018 at 7:05am — No Comments

F&I: A Digital Step in the Right Direction

When you give someone the power to give their honest opinion without consequence, you get the truth. 

It’s why studies like the AutoTrader Car Buyer of the Future study are so important. It says that just 17 of more than 4,000 people…

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Added by CPI Results on March 6, 2018 at 9:21am — No Comments

When Will the Automotive Industry Become Early Adopters Instead of Followers?

Does anyone remember when some car dealers didn’t think websites were valuable? It really wasn’t that long ago. Now, every car dealer from the largest to the smallest independent has one.

 

Even some manufacturers didn’t feel like they “needed” to own their own name on the Internet. Take the epic…

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Added by Ujj Nath on March 6, 2018 at 6:56am — No Comments

How Do You Deal with Negative Online Reviews?

You can do everything right for the customer, from the introductory handshake through to delivery and follow-up. …

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Added by CPI Results on March 4, 2018 at 11:30am — No Comments


Dealer
Smile and the World Smiles with You

In the business world, most successful people are type-A…

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Added by Chris Price on March 2, 2018 at 6:30am — No Comments

How Digital Retailing Will Change Staff Responsibilities

Is your dealership planning to implement a digital retailing solution this year?

If so, you’re not alone. According to a 2017 study by Root & Associates and CDK Global, more than half of dealership management has expressed interest in a…

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Added by Bill Wittenmyer on March 1, 2018 at 9:00am — No Comments

There’s a War Going On: Is Your Digital Marketing in Danger?

In the digital marketing world, only a couple of things are important – deliverability and tracking. Deliverability is simple: if the customer cannot see your display ad,…

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Added by Steve White on February 27, 2018 at 6:39am — No Comments

Variable Pay Plans: Motivators or Impediments?

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Added by Scot Eisenfelder on February 26, 2018 at 6:00am — No Comments

Expand Your Digital Service Marketing Strategy

When a person wants to buy a vehicle, a dealership is the first place they think of. When a person needs to get their vehicle serviced, a dealership is not necessarily the first place they think of. For service, there’s plenty of choices and competition for dealers.

 

That’s why service marketing is…

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Added by Scot Eisenfelder on February 19, 2018 at 6:30am — No Comments


Vendor
How To Use The Law Of Reciprocity To Sell More Cars

Have you ever noticed that it’s easier to get people to do something for you after you’ve done something for them? Social psychologists call this the “Law of Reciprocity” and, in a nutshell, the theory is that when we do something for…

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Added by Wendell Hardy on February 16, 2018 at 6:53am — No Comments

TagRail™ Announces Market Scan and F&I Express Integrations, Enables VIN-Specific, Penny-Perfect Online F&I Shopping on its New Digital Retail Platform

DUBLIN, CA – February 13, 2018 – TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the integration of Market Scan and F&I Express services into its new Digital Retail Platform.

 

Now TagRail’s platform provides…

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Added by Jim Leman on February 14, 2018 at 11:30am — No Comments

TagRail™ Launches Digital Retail Platform that Pulls Shoppers from their Livingrooms to Dealers’ Showrooms

TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the general availability of its Digital Retail Platform.

It is a dealer-customizable and brandable online car-buying tool to help dealerships attract, engage, and close more…

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Added by Jim Leman on January 19, 2018 at 1:00pm — No Comments

Body Language Is Important…But Even More So In Digital Marketing

Interpreting meaning through communication can be hard.

 …

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Added by Timmy D. James on January 19, 2018 at 6:00am — No Comments

When It Comes to Marketing, Don’t Be The Horse With Blinders On!

One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on -- focused on the single carrot in front of them – namely, customer…

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Added by sara callahan on January 10, 2018 at 6:30am — No Comments


Agency
Here's What Our Data Proves About Homepage Banners

Here’s the deal. Homepage banners do have value. I’m not here to tell you otherwise. They are a great way to communicate your deals to car shoppers.

Many…

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Added by Dane Saville on January 5, 2018 at 6:00am — No Comments

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