Automotive Digital Marketing

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All ADM Blog Posts Tagged 'digital' (381)

Expand Your Digital Service Marketing Strategy

When a person wants to buy a vehicle, a dealership is the first place they think of. When a person needs to get their vehicle serviced, a dealership is not necessarily the first place they think of. For service, there’s plenty of choices and competition for dealers.

 

That’s why service marketing is…

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Added by Scot Eisenfelder on February 19, 2018 at 6:30am — No Comments


Dealer
How To Use The Law Of Reciprocity To Sell More Cars

Have you ever noticed that it’s easier to get people to do something for you after you’ve done something for them? Social psychologists call this the “Law of Reciprocity” and, in a nutshell, the theory is that when we do something for…

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Added by Wendell Hardy on February 16, 2018 at 6:53am — No Comments

TagRail™ Announces Market Scan and F&I Express Integrations, Enables VIN-Specific, Penny-Perfect Online F&I Shopping on its New Digital Retail Platform

DUBLIN, CA – February 13, 2018 – TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the integration of Market Scan and F&I Express services into its new Digital Retail Platform.

 

Now TagRail’s platform provides…

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Added by Jim Leman on February 14, 2018 at 11:30am — No Comments

TagRail™ Launches Digital Retail Platform that Pulls Shoppers from their Livingrooms to Dealers’ Showrooms

TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the general availability of its Digital Retail Platform.

It is a dealer-customizable and brandable online car-buying tool to help dealerships attract, engage, and close more…

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Added by Jim Leman on January 19, 2018 at 1:00pm — No Comments

Body Language Is Important…But Even More So In Digital Marketing

Interpreting meaning through communication can be hard.

 …

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Added by Timmy D. James on January 19, 2018 at 6:00am — No Comments

When It Comes to Marketing, Don’t Be The Horse With Blinders On!

One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on -- focused on the single carrot in front of them – namely, customer…

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Added by sara callahan on January 10, 2018 at 6:30am — No Comments


Agency
Here's What Our Data Proves About Homepage Banners

Here’s the deal. Homepage banners do have value. I’m not here to tell you otherwise. They are a great way to communicate your deals to car shoppers.

Many…

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Added by Dane Saville on January 5, 2018 at 6:00am — No Comments

Do You Want E-Contracting or Not? Decide Already!

Much progress has been made…

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Added by Ujj Nath on January 2, 2018 at 6:30am — No Comments


Influencer
Auto Repair Shop Marketing for 2018 and Beyond

Looking for new ways to get some advertising out about your auto shop?

There are a ton of marketing ideas out there, but it can sometimes be tricky to find the ones that work well. In addition, some things that might work for another sort of business might not have the same effect on your auto…

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Added by Michael Reid on November 19, 2017 at 5:00am — No Comments

How to Convince Online Shoppers to Buy Your Vehicle Vs. the Competition

How do you convince a customer se…

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Added by Devin Daly on October 17, 2017 at 6:30am — No Comments

Traffic Attribution vs. Sales Attribution: What’s the Holy Grail of Marketing Measurement?

Part 1 of a 2-part blog discussing the value and pros and cons of Traffic vs. Sales…

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Added by Steve White on August 31, 2017 at 7:00am — No Comments

Consumer Attention Spans Are… SQUIRREL!

If you haven’t already noticed, human’s attention spans, in general, are …

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Added by Mike Gorun on August 31, 2017 at 7:00am — No Comments


Agency
Google AdWords increases the number of Sitelinks for search ads

Back in November 2009 Google introduced sitelink extensions to the web. This was great as it provided search marketers to provide multiple landing destinations for their campaigns or ad-groups. Then in 2012 Google introduced the extended sitelink format which gave use the benefits of the…

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Added by Paul Wilson on August 28, 2017 at 8:30pm — No Comments

How To Use Facebook To Sell Your Inventory

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Added by Devin Daly on August 21, 2017 at 6:30am — No Comments

Using digital marketing platforms to accelerate growth: Guide for Car Dealers

Car Dealers on the internet these days have a wide array of scopes to promote and grow their business if they only keep an open mind and know the hows and whats of the industry because digital marketing is a trend that is here to stay.

This latest trend also requires that you…

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Added by Sujain Thomas on August 15, 2017 at 5:30am — No Comments

Interaction is Key: 5 Inventory Web Display Best Practices

(Part 2 of a 4-piece blog series on vehicle merchandising) 

 …

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Added by Devin Daly on August 10, 2017 at 6:44am — No Comments

4 Tips to Master Your Dealership’s Online Presence: Show Your Assets

(Part 1 of …

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Added by Devin Daly on July 24, 2017 at 7:30am — No Comments

Digital signage is for everybody (not just the pros)

As opposed to static signs, dynamic signage is considered one of the best investments into business. Even though it has been around for more than a decade, many car dealers still do not see the full scope of its application, so they avoid using it thinking that it is made for big shots. Well, it is not. In fact, digital signage is for everybody, not just big dealerships and businesses. Being automated with OEM’s specials, your internal service, parts and…

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Added by Thomas F. Jung on July 13, 2017 at 1:30am — No Comments

Digital signage is for everybody (not just the pros)

As opposed to static signs, dynamic signage is considered one of the best investments into business. Even though it has been around for more than a decade, many car dealers still do not see the full scope of its application, so they avoid using it thinking that it is made for…

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Added by Thomas F. Jung on July 12, 2017 at 6:01am — No Comments

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