Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
A recent article in Wards Auto shares results from a study of 6,200 dealerships conducted by analytics company Marchex. According to the survey, dealerships who use active listening techniques and build rapport with customers on the initial calls are the…Continue
Added by Dan Beres on August 2, 2019 at 8:11am — No Comments
I have been studying Amazon and unknown to me, they seem to follow the same principle that I promote to dealers. I call it the Circle of Convenience and Trust.
Amazon obsesses about convenience. I am sure some of you suffer from the "brown box syndrome." A brown box arrives on your doorstep every day. Amazon makes it so easy that I sometimes…Continue
Added by Ujj Nath on May 2, 2019 at 7:00am — No Comments
Arguably, one of the most important marketing channels any dealership has is their website. Think about it. How much money do you spend simply to get customers there? When you combine all marketing efforts including, but not limited to, SEO, SEM, some third-party listing sites and…Continue
Added by Brett Sutherlin on October 12, 2018 at 7:00am — No Comments
If you have flown recently there are two inescapable and related facts: (1) nearly every seat is full and (2) nearly every seat is priced differently.
This is because airlines realize that planes taking off with empty seats represents lost revenue that will never come back.…
Added by Scot Eisenfelder on April 11, 2018 at 6:30am — No Comments
LONG BEACH, California –April 5, 2018-- --myKaarma, the leading communications and payments software provider for automotive dealer service departments, today announced it has received a $15 million investment led by Kayne…Continue
Added by Ujj Nath on April 5, 2018 at 3:30pm — No Comments
LONG BEACH, Calif.,-- April 2, 2018-- -- myKaarma, software that helps dealerships communicate better with their customers at every stage of the service process, right from check-in through to payment, today announced that Mercedes Benz of…Continue
Added by Ujj Nath on April 2, 2018 at 6:30am — No Comments
There is nothing more frustrating to a customer than being told a repair will take X amount of time - only to be informed later that it will take longer. To those who work in busy dealership service departments, this happens frequently. Customers come in for one thing and, during the multi-point inspection, additional issues are found. Or, as can sometimes be the case, a…Continue
Added by Chris Miller on March 30, 2018 at 6:21am — No Comments
According to a recent article in Automotive News, Motorcars Honda in Cleveland Heights, Ohio, believes that the future of franchise dealership profitability lies in efficient vehicle service, and as a result it’s service…Continue
Added by Ujj Nath on March 29, 2018 at 6:49am — No Comments
By many historical measures, service opportunities have never been greater for auto dealers.
In the last decade auto sales have boomed, creating an unprecedented service opportunity tailwind for the next decade. More factory scheduled maintenance programs are…
Added by Scot Eisenfelder on March 20, 2018 at 7:00am — No Comments
For the next three to six months, the service department needs to communicate with their client, ensuring their satisfaction and solidifying they return for their next maintenance…Continue
Added by CPI Results on February 22, 2018 at 9:00am — No Comments
The results would probably tell a story very much in line with the overall CSI score. If the customer…Continue
Added by CPI Results on February 14, 2018 at 10:00am — No Comments
Added by Chris Miller on January 31, 2018 at 6:00am — No Comments
Added by Chris Miller on December 21, 2017 at 6:30am — No Comments
A trending technology is the use of bots in customer service.
While bots can certainly help companies manage communications faster, sometimes they fail to provide the correct information and consumers just stop…
Added by Ujj Nath on December 21, 2017 at 6:00am — No Comments
Customer satisfaction is one of the most important ingredients for your dealership success. It is plain simple: if you are doing it right, your CSI scores will go up. And if you are not, you should be thinking how to increase it in the future.
Added by Thomas F. Jung on December 15, 2017 at 3:30am — No Comments
Added by Scot Eisenfelder on November 6, 2017 at 6:30am — No Comments
Added by Scot Eisenfelder on November 2, 2017 at 5:30am — No Comments
Added by Bill Wittenmyer on October 31, 2017 at 6:08am — No Comments
Added by Bill Wittenmyer on October 27, 2017 at 6:30am — No Comments