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All ADM Blog Posts Tagged 'dealership' (994)


Influencer
The Wall Street Journal : ON Your Smartphone, IN Your Car ~ The Connected Car Race Ensues

The long-promised demolition of the barriers that separate drivers from the information and entertainment available through smartphone apps is finally shifting into high gear.





Driven by consumer gripes—and by visions of new…
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Added by Josh Knutson on May 19, 2014 at 9:00am — 9 Comments

What’s the Big Deal with Data Anyways? – Part Two

In part one of this series, I discussed the importance of dealerships using their data effectively in marketing and how, when done properly, it can increase vehicle and service sales while improving customer loyalty. Now I’d…

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Added by Mike Gorun on May 16, 2014 at 6:03am — No Comments

Are You In Uncharted Territory?

In order to be a highly successful business, you need to have a solid organizational hierarchy. Learn what you need to create an organizational chart and how it will effect your organization's growth.

Added by Paul Potratz on May 13, 2014 at 1:30pm — No Comments

You Can Now Be Hidden On Twitter Without Being Unfollowed

We have all known for a long time that dealerships must be careful about the quantity of posts they publish on their Facebook pages. Inundating a Facebook user's News Feed with content - even quality content - can easily get you hidden. Facebook users primarily want to use the social network to find out what's…

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Added by Arnold Tijerina on May 13, 2014 at 5:00am — 2 Comments

Have You Gone Too Far?

Do you ever find yourself asking: How long should a video walk around be? When do you have too much content in an email blast? What makes a great landing page? On this week's Think Tank Tuesday, I'll cover these questions and more!



 Tune in now and…

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Added by Paul Potratz on May 7, 2014 at 12:51pm — No Comments

Do You Walk the Talk? How to Define Your Core Values

Every year it seems that "hot topics" emerge in the automotive retail industry; this year much of the focus is on fixed ops and customer retention. Dealers spend a small fortune on websites and Internet marketing in order to capture customers; now they are realizing that an equal amount of resources and energy should be spent on servicing and keeping those customers.

 

If customer retention is the goal, keep in mind that true customer loyalty is achieved not by a product but by…

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Added by Mike Esposito on May 7, 2014 at 9:13am — No Comments

Auto/Mate Spring Survey Reveals Auto Dealers On Board with Customer Loyalty and Rewards Programs

ALBANY, N.Y. – May 5th, 2014 – Auto/Mate Dealership Systems (www.automate.com) announced today that results from its Spring survey reveal that more than half of auto dealers have customer loyalty or rewards programs in their dealerships, and another 20 percent have plans to implement one soon or are "thinking about it." Additionally the dealers weighed in on what they believe are the top factors that contribute towards building a loyal customer…

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Added by Mike Esposito on May 5, 2014 at 7:41am — No Comments


Influencer
A Trend That Can't Be Ignored...The Savvy Consumer

car buying trends

 

"Consumers are more savvy than ever. Everyone knows this, this is not new. They know what they want and more importantly they don't want to be sold something they don't want."



This trend of the savvy, informed consumer is affecting the automotive sector as ninety-four percent of potential car buyers research different cars online before they purchase.…

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Added by Scott Parrott on May 2, 2014 at 8:21am — No Comments


Influencer
Multi Screening Mobile Shoppers At The Dealership

Quick, look over at your waiting room. What are over half the people doing? I’m willing to bet good money that the majority of them are on some type of digital device.

With over 147 million Americans…

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Added by Josh Knutson on May 2, 2014 at 7:00am — No Comments

Are You Engaging Your Shoppers?

On this week's Think Tank Tuesday:

  • Find out what tool your website is missing…
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Added by Paul Potratz on April 29, 2014 at 12:47pm — No Comments

Why Work Harder For Less?

Why Work Harder For Less?

On this week's Think Tank Tuesday:
  ✓ Learn how to identify your clients
  ✓ Find out what you need to be spending time on
  ✓ Determine key mistakes in your sales process

Added by Paul Potratz on April 22, 2014 at 12:30pm — No Comments


Influencer
J&L Marketing at the Innovative Dealer Summit

Last week, I had the privilege of attending the 5thannual Innovative Dealer Summit. I’m always happy to assist in educating dealers and being a part of events that encourage it. I had never attended this event and looked forward to participating in the only event of this size organized by a state auto dealers association. The event itself was held in a super-cool venue – Sports Authority Field at Mile High. Being an avid sports…

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Added by Jennifer Payne on April 18, 2014 at 5:18am — No Comments


Influencer
Dealer Service and Loyalty Boost Highlights Importance of Customer Experience

The recently released J.D. Power 2014 U.S. Customer Service Index Study produced some interesting, and very promising, results.

The report concluded that customer satisfaction with dealer service has increased across the board…

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Added by Richard Holland on April 17, 2014 at 6:30am — 1 Comment


Influencer
Are You Really Using Data Analytics?

With Big Data and analytics having been the hot topic over the past couple of years, many dealers are recognizing that they can increase the effectiveness of their marketing.

Many dealers, however, outsource much of their digital marketing to vendors that sell them on the use of their data to achieve this. The problem…

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Added by Jamil Zabaneh on April 9, 2014 at 6:30am — 8 Comments

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