Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
We have all had moments we wished we could do-over. For anyone who saw Avengers Endgame, you understand the value of "undoing" cannot be overstated. So what do we do when against our best efforts to build a strong customer-centric reputation we end up with poor ratings online?
In a slower market, our online reputation can impact be the…Continue
Added by Carol Marshall on May 1, 2019 at 7:34am — No Comments
Congressional testimony aside, companies use pixels to track consumer behavior throughout their web journey in order to understand, advertise and monetize.
Facebook and Google tracking don’t stop with…Continue
Added by Jim Flint on April 30, 2019 at 7:56am — No Comments
This is a real question you have to ask yourself if you want to survive the automotive industry. Are you willing to do what it takes to be successful each and every day to not just work a job, but to build a career? There are many people who started in the automotive industry as a crutch until they found a “better” job. Only a small percentage, however, end…Continue
Added by Todd Smith on April 30, 2019 at 7:28am — No Comments
All businesses need good leaders who know what it takes to be profitable, but also how to retain employees who are valuable to the business. Employee retention is key to profitability, as replacing someone takes a significant amount of time and effort. It can also result in lost revenue as the dealership sacrifices the opportunity to connect with and foster…Continue
Added by Dan Beres on April 29, 2019 at 7:24am — No Comments
While the components of digital retailing have existed within our industry for some time, digital retailing as a concept has not. Indeed, dealers could sell a vehicle entirely online in the past. And many have done so. But they’ve done so by cobbling together a less than perfect experience for the customer involving multiple widgets, phone calls, emails, and…Continue
Added by Michia Rohrssen on April 25, 2019 at 7:36am — No Comments
Like any sales company, dealerships want to get their messaging and advertisements out to as many people as possible. It’s historically been a numbers game: throw as much as you can at a wall and see what sticks.
That is no longer the case.
Customers expect more personal interactions, and targeting the wrong customer is more…Continue
Added by Dean Martin on April 25, 2019 at 7:24am — No Comments
Consumers increasingly use mobile devices to view content online. Study after study cites the fact that mobile devices are on a continued rise as the preferred medium for content. They surpassed desktops not too long ago and will undoubtedly continue to rise in dominance.
Mobile devices are always at hand, can be used almost anywhere, and are…Continue
Added by Timmy D. James on April 25, 2019 at 7:13am — No Comments
Recently I visited with one of the top collegiate quarterback coaches in the nation.
“There’s a saying in football that the further away you get from the ball, the less a part of the team…Continue
Added by Jim Flint on April 25, 2019 at 7:02am — No Comments
Added by Veronica Dunford on April 24, 2019 at 6:00am — No Comments
Sure, there are hundreds of questions to ask. Millions of data…Continue
Added by Jim Flint on April 23, 2019 at 7:47am — No Comments
April 23, 2019, Laguna Hills, CA – Recall Masters, Inc., the leading provider of automotive recall news, data, training, and communications, today…Continue
Added by Dan Beres on April 23, 2019 at 7:30am — No Comments
Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The fact that the average recall completion rate is around 75 percent, tells us that standard recall marketing campaigns aren't as effective as they could be.
Your customers either aren't getting the message, or they set it aside and forget…Continue
Added by Scot Eisenfelder on April 19, 2019 at 7:57am — No Comments
In an industry that tends to reward “Strong Wrong” more often than “Soft Right,” the bold and the brave may tell you that they can predict your sales with amazing accuracy via their proprietary…Continue
Added by Jim Flint on April 19, 2019 at 7:22am — No Comments
Notifying customers when they are due for service is an obvious—yet crucial—part of any dealer’s marketing strategy. Unfortunately, not all notifications get the same results. Many well-intentioned efforts are too little, too late, and don’t have a solid strategy. And breaking through to…Continue
Added by Jeff Giere on April 18, 2019 at 7:00am — No Comments
If you haven't heard already, Tesla was in a world of hurt after reporting its Quarter 1 sales. In fact, the pain was so great that some could say it almost became the Titanic with a series of unfortunate events including sales reported lower than…Continue
Added by Michia Rohrssen on April 17, 2019 at 7:31am — No Comments
Some video marketing experts advise that scripts are the way to go as the person on camera then knows what to say. But that may not be best for everyone.
The person that is making the video,…Continue
One of the biggest obstacles many dealership service departments encounter is contacting and communicating with their customers. This is not only a problem with recall customers, but with all service customers in general. And failure to communicate can easily…Continue
Added by Dan Beres on April 16, 2019 at 7:35am — No Comments
Change matters and can be successfully and intelligently integrated into your lifestyle and work habits by answering three quick questions:
Added by Jim Flint on April 16, 2019 at 7:18am — No Comments
Newport Beach, CA –April 15, 2019– Vboost (www.vboost.com), a viral marketing company for auto dealers, today announced it has expanded its footprint in the Midwest and the East Coast by signing more dealer groups. While the company's primary focus has been on the West Coast, in the first quarter of 2019 Vboost signed the Feldman Auto Group in Michigan/OH, the Lindsay Auto Group in VA, and several in dealerships in New York. Vboost is…Continue
Added by Paul Moran on April 15, 2019 at 7:12am — No Comments
Every day, dealers are faced with multiple decisions about various facets of their business. Among them: constantly trying to decide if they should invest in buying leads to conquest more consumers or if they should spend more to retain existing customers.
Added by Doug Van Sach on April 10, 2019 at 5:30pm — No Comments