Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In my first blog article, I talked about how to start evaluating the right DMS for your dealership. This blog is a continuation of…Continue
Added by Veronica Dunford on July 17, 2019 at 7:34am — No Comments
Federal law currently prohibits dealerships from selling any new vehicle with an open safety recall to consumers. And now, Democratic Senators Richard Blumenthal (Democrat - Connecticut) and Edward Markey (Democrat - Minnesota) have reintroduced legislation that also prohibits the sale of used cars with open safety recalls, according to…Continue
Added by Dan Beres on July 17, 2019 at 7:00am — No Comments
According to Social Media Today,…Continue
Added by Paul Moran on July 16, 2019 at 7:25am — No Comments
Mason City Iowa, July 15, 2019 -- DealerBuilt, a proven enterprise Dealer Management System (DMS) for automobile…Continue
Added by Michael Trasatti on July 15, 2019 at 7:52am — No Comments
Added by Michia Rohrssen on July 15, 2019 at 7:35am — No Comments
If that pace continues, profit margins will be wiped out by 2025. It appears that the front-end grosses dealers enjoyed 10 or 15 years ago are never coming back.
Added by Scot Eisenfelder on July 12, 2019 at 6:00am — No Comments
Though every vehicle today comes with a recommended maintenance schedule from the manufacturer, many consumers don’t follow them.
What’s worse, some may not even know they exist! We recently surveyed 1,000 auto dealer customers and found that younger generations are less…
Added by Jeff Giere on July 11, 2019 at 7:30am — No Comments
In a quick review of dealership’s websites, I find that many are almost entirely sales focused and tend to neglect the one department that brings the most significant percentage of profit… service.
Go ahead. Take a look at a few dealership websites. Service tends to be the…
Added by Ed Barton on July 11, 2019 at 7:00am — No Comments
Advisors from a mix of dealers and dealer groups will help shape future company processes & product development
Lakeland, FL, July 8, 2019 - fusionZONE Automotive, LLC today announced the formation of a dealer advisory council to gather feedback and insights directly from its dealer clients to help shape future product development based on the exact needs of its…Continue
Added by Ed Barton on July 8, 2019 at 7:01am — No Comments
According to an article in Automotive News, dealerships are in a new car sales slump and have to increasingly rely on used car sales and service revenue to drive profits.…Continue
Added by Dan Beres on July 2, 2019 at 6:30am — No Comments
Lakeland, FL, July 1, 2019 - fusionZONE Automotive, LLC today announced that due to sustained company growth it is expanding into new offices with an additional 8,000 square feet of space and consolidating operations to its Lakeland, FL office.
FusionZONE acquired MotorWebs a year ago along with nearly 300 dealership clients, and this expansion has enabled it to add management and support functions, and service…Continue
Added by Ed Barton on July 1, 2019 at 7:11am — No Comments
Despite having 10 salespeople on the floor, they were lucky if even one customer came in on any given day. With no…Continue
Added by Paul Moran on June 27, 2019 at 7:00am — No Comments
Netflix is one of the most successful disruptors of the digital age. How did they do it?
By developing a business model built on customer obsession and personalization at scale. So take note of their strategy: here are three takeaways from Netflix’s meteoric…
Added by Dean Martin on June 27, 2019 at 7:00am — No Comments
Mason City Iowa, June 26, 2019 --…Continue
Added by Veronica Dunford on June 26, 2019 at 7:19am — No Comments
Newport Beach, CA – June 25, 2019 – Over a one-year period, Earnhardt Lexus, Phoenix’s #2 volume Lexus dealer, experienced a viral lift of 564 percent in its social media marketing program…Continue
Added by Paul Moran on June 25, 2019 at 7:00am — No Comments
Most marketers think of third-party data as something to be used in conquest marketing. While it's true that we must rely on 3rd-party data to acquire new customers, it's important not to overlook the value of this data in marketing to your current customers.
Most companies use only 12 percent of the data they have on hand, which means 88…Continue
Added by Courtney Evans on June 21, 2019 at 7:16am — No Comments
Dealers are regularly approached by vendors selling their wares. Not only is it challenging to know what will be a valuable asset for your particular dealership, but it can also sometimes be downright confusing!
Of all of the various software and data services available to dealerships, none is more essential than your Dealer-Management System.…Continue
Added by Veronica Dunford on June 20, 2019 at 7:31am — No Comments
If your dealership is like most, the sales and service side of the house feel like two disconnected islands most of the time. The teams rarely come together unless handling reconditioning or aftermarket accessory installation. But…Continue
Added by Stephen Coambes on June 20, 2019 at 7:14am — No Comments
Videos are essential for effective marketing and will continue to rise in importance in the future. They are engaging, and consumers would rather watch a video than click through a bunch of photos. I've talked plenty of times about the different types of videos. But for this blog, let’s get off VDPs for the moment. Some of the video content I recommend for…Continue
Added by Timmy D. James on June 18, 2019 at 6:59am — No Comments
Drivers participating in the nation's most extensive ridesharing services are all independent contractors and, as such, are responsible for keeping their own vehicles maintained. After all, if they want to make money as a contracted driver, it seems perfectly reasonable to expect them to oversee vehicle maintenance, performance, and…Continue
Added by Dan Beres on June 17, 2019 at 7:06am — No Comments