Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Some people are living the life that they have always dreamed of while others are still working towards that goal. For instance, if you are not driving the car you have always wanted, don’t worry. You can still work towards it. The question is, do you know what is expected of you when buying a car? One thing you should…Continue
Added by Fisk Automotive on February 6, 2020 at 12:30am — No Comments
If you take downward pricing pressure at high inventory levels in the automotive industry to mean that we are in a commodity environment, then keep reading. Otherwise, stop.
Here’s how 2020 stacks up.
Most executive decision-makers…Continue
Added by Jim Flint on January 31, 2020 at 8:24am — No Comments
How does reputation drive gross?
When it comes to your online reputation, the good will inevitably outweigh the bad. Learn how on episode 16!
Added by Jim Flint on January 29, 2020 at 7:36am — No Comments
What does your social media profile say about your dealership to customers? We answer this question and more on the …Continue
Added by Jim Flint on January 15, 2020 at 3:03pm — No Comments
But no ideas come to you. The more you think about it, the more frustrated you get, until you…Continue
Added by sara callahan on October 30, 2018 at 7:00am — No Comments
Intuitively speaking, customer satisfaction and customer experience are the drivers of increased profitability at your dealership. Just think of it: if your customers are happy, they will bring you more business.
In most cases, this is a fact, and car dealers often report to see the connection between the two parameters and…Continue
Added by Thomas F. Jung on September 20, 2018 at 5:28am — No Comments
Even for those who love driving, January and February are difficult months. With the roads covered in slush and sand and unpredictable blizzards blowing in off the Great Lakes, winter in southern Ontario is not a time most people enjoy being behind the wheel of a car. But this is also why winter can be a good time to consider upgrading to a luxury vehicle:…Continue
Added by Kenneth Garcia on February 26, 2018 at 11:32am — No Comments
The concept is quite simple; give used car dealers a place to list their inventory, send them free leads, and get someone else to pay for it! Seems simple enough right?
www.UsedCarsForSale.com staff is signing 100+ dealers per week to their state-of-the-art automotive classified site that they espouse as being “free for life” to any and all car dealers with used car inventory. For any dealers with doubts as to the expected veracity of this…Continue
Added by Kelly Kleinman on February 20, 2018 at 12:36pm — No Comments
Ranked #1 in Dealer Satisfaction, ELEAD1ONE Receives 7 Award…
Added by Bill Wittenmyer on February 7, 2018 at 6:43am — No Comments
Yesterday, I posted a short article about perfecting the automotive internet sales process and a LinkedIn connection asked, “Why do you still write so much about process?”
Why I Still Write About Process (and Why You Should Care)
With all the cool, shiny…Continue
Added by Steve Stauning on October 25, 2017 at 4:28am — No Comments
Added by Barry Neuman on October 4, 2017 at 1:01pm — No Comments
Added by Barry Neuman on September 4, 2017 at 5:30am — No Comments
Added by Barry Neuman on August 16, 2017 at 2:00pm — No Comments
Added by Barry Neuman on June 25, 2017 at 6:10pm — No Comments
Added by Barry Neuman on June 12, 2017 at 10:33am — No Comments
According to Autodata,17.6 million new vehicles were sold last year, setting a record for cars and trucks. One distinct group of consumers contributed an estimate 8.0 million units to that total: women buyers.
Dealers seeking to sell more to this critical market segment can start taking new actions and, in the process, collect data to improve the purchasing, service drive and shopping experiences for this powerful buyer.
By the Numbers
Added by Anne Fleming on May 3, 2017 at 10:09am — No Comments
As consumers increasingly shift their shopping online, choosing to skip visits to traditional retailers, it’s become difficult for businesses to get that all important relationship-building face-to-face time.
In the automotive industry, a similar shift is happening. Industry disrupters are taking the whole purchasing process online, forcing major automotive…Continue
Added by Mike Gorun on May 2, 2017 at 6:56am — No Comments
It is critical that dealers’ websites cater to this substantial segment of the market.
The good news? The #1 digital resource women report using first…Continue
Added by Anne Fleming on April 5, 2017 at 1:00pm — No Comments
If you believe the corporate manifestos and marketing pitches of every automotive retail-related startup for the last twenty years, then you’d think America’s car dealerships are staffed by a bunch of puppy-kicking thieves providing zero value as they work overtime to deliver the…Continue
Added by Steve Stauning on March 27, 2017 at 12:00pm — No Comments
Almost 8 million new cars are being purchased by women alone. And, Certified Trusted Dealers are expanding their business to this powerful buying segment. In fact, these Certified Trusted Dealers have a…Continue
Added by Anne Fleming on March 9, 2017 at 2:00pm — No Comments