One of the things that typically drives the auto world is new cars, major redesigns and other aesthetic updates that shout "I've got the newest one" to family, friends, coworkers and the world. This week the LA Auto Show hits and hopefully the traffic will too.
If SEMA and LAAS are strong indicators of what's to come, hopefully it's a good sign. SEMA attendance and exhibitor counts were down but it was still extremely busy and took me 15 minutes to cross from the end of the North… Continue
Added by Gary May on November 14, 2008 at 5:30pm —
As you may know, Edmunds.com is one of the largest in-market automotive sites on the internet - claiming to have nearly 12 million unique users to their site every month. Our iMR strategy in 2008 utilizes Edmunds.com as a key partner in our overall on-line advertising plan.
Another trend that has been gaining momentum on the web are consumer reviews of products. For those that have shopped on-line for any consumer good, you've probably read a review or… Continue
Added by Alvin Newton on November 3, 2008 at 7:58pm —
Does your boss, or your employees, not get social networking? Have you been trying to communicate the value of connecting with your peers at other dealerships? If so, you may find a new headlightblog.com article
by fellow Automotive Digital Marketing member Robert Stribley of interest.
Robert builds a compelling cause of the value to… Continue
Added by M.S. Butler on October 30, 2008 at 2:30pm —
A well-tuned Google Adwords (PPC) campaign is extremely effective in generating car sales leads. Pay per click advertising, when combined with a good landing page, can deliver an excellent ROI. Google display and banner ads, even when they are not clicked, can also increase brand awareness in your local market. If you are not using Google Adwords, you are making your competitors very happy.
During difficult economic times, everyone is evaluating their spending, so I thought I would… Continue
Added by Brian Pasch on October 19, 2008 at 11:30am —
A new survey has found that more car shoppers are using the Internet to research their cars before going shopping.
According to the J.D. Power and Associates 2008 New Autoshopper.com study, 75 percent of new-vehicle buyers in 2008 are using the Internet during their shopping process, up from 70 percent last year. The jump marks the largest year-over-year increase in online shopping
"The current economic environment,… Continue
Added by Jennifer Schrader on October 17, 2008 at 3:00pm —
The ADP Digital Advertising Program is designed to custom create a package that will deliver your dealership's message to more customers in your local market at a lower cost than traditional advertising channels. Traditional print media such as local newspapers are seeing their results greatly diminish due to people turning to the Internet as their primary research… Continue
Added by Ralph Paglia on August 27, 2008 at 3:30pm —
Ford Motor Co. has chosen ADP Dealer Services as its partner to provide digital advertising services to its dealerships across the United States. Ford is expected to formally unveil the national plan during dealer meetings this week in Las Vegas. Ford marketing chief Jim Farley has pledged the automaker's support for boosting local advertising. Digital marketing helps dealers reach potential customers with online advertising.
Ford and General Motors have… Continue
Added by Ralph Paglia on June 14, 2008 at 8:00pm —
ADP Dealer Services will retain the dealership management system business of 413 Saturn dealerships. General Motors is informing Saturn dealers today that ADP will continue to provide them a system, but dealers will switch to a newer system with more features called w.e.b.Suite 2007.
This migration will begin in the third quarter of 2009 and could take nine to 12 months to complete, said Marty Raymond, GM’s director of global retail programs. Saturn dealers have been using an older… Continue
Added by Ralph Paglia on June 14, 2008 at 12:30am —
Click on the image below to see the actual site shown:
The Automotive Digital Marketing (ADM)
Professional Community website serves Car Dealers and their management teams, Internet Sales Managers, BDC Managers, Marketing Managers, OEM Interactive Media and eBusiness… Continue
Added by Ralph Paglia on June 13, 2008 at 7:00am —
The Automotive Digital Marketing (ADM)
Professional Community website serves Car Dealers and their management teams, Internet Sales Managers, BDC Managers, Marketing Managers, OEM Interactive Media and eBusiness Managers, Automotive Advertising Practitioners, Web Site Managers, Developers and Designers, Automotive CRM, Lead Management and Information Technology Suppliers as an online exchange for strategy, tactics, best practices, files,… Continue
Added by Ralph Paglia on June 8, 2008 at 2:00pm —
Editor's Note: Dealers and Internet Sales Managers should read this article to get a greater impact from streaming online video. Dealers can get more ROI on production costs and time by incorporating their video assets across multiple marketing channels. Brian Epro, who is IMN's automotive services group
director writes about how dealers can make better use of video assets:
It's a fact: Streaming video is the hot new trend for… Continue
Added by Ralph Paglia on June 6, 2008 at 4:00am —
Can Scientific Management practices be applied to automotive retail marketing? Marketing is so often the domain of guessing and wishful thinking. Scientific management refers to the application of the 10 Marketing Laws of Scientific Management, the fundamental principles that each dealer should apply in order to generate a Return On Marketing Investment (ROMI). When analyzing your marketing programs, evaluate your dealership's marketing strategy and tactics using these laws and then prioritize… Continue
Added by Ralph Paglia on April 13, 2008 at 7:30am —
by Ralph Kisiel - Automotive News | April 7, 2008 - 12:01 am EST
Ford Motor Co. has chosen ADP Dealer Services as its partner to provide digital advertising services to its dealerships across the United States. Ford is expected to formally unveil the national plan during dealer meetings this week in Las Vegas. Ford marketing chief Jim Farley has pledged the automaker's support for boosting local advertising. Digital marketing helps dealers reach potential customers with online… Continue
Added by Ralph Paglia on April 7, 2008 at 10:11pm —