Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
We know that adding live chat to your dealer website is a key means to boost sales, and adding website text can boost it even more.
While website SMS Text or…Continue
Added by Big Tom LaPointe on September 22, 2016 at 4:52am — No Comments
Tesla isn’t the Big Bad Wolf. Nor is Beepi or Carvana. At the end of the day, they’re essentially a dealer group with a simplified buying process (maybe). And in the case of Tesla, enjoy $3-5 billion in deposits for the Model 3 scheduled ostensibly for production next…Continue
Added by Big Tom LaPointe on May 8, 2016 at 5:00pm — No Comments
For obvious reasons much of the sales pitch from a live chat provider and the majority of focus from dealers revolves around sales leads and how many units are sent down the road. But there are several key benefits that shouldn’t be overlooked in which managed chat can make a difference. Certainly the key reason for using chat software – and…Continue
Added by Big Tom LaPointe on May 3, 2016 at 9:00am — No Comments
During the dark ages of the auto industry…Continue
Added by Big Tom LaPointe on April 19, 2016 at 7:30pm — No Comments
Your website is the most important part of your digital marketing strategy.
Even with a large budget, you could fail to achieve results if you're lacking the foundation necessary to convert visitors into leads and sales.
In this week's …Continue
Added by Timothy Martell on January 26, 2016 at 10:00am — No Comments
Even when the massive snowstorm hammering the eastern United States subsides, it could still be days before people can get to work, and that includes car dealership personnel. One trend I discovered after a similar Washington, D.C., storm in the 1990’s is that there was a crazy run on trucks and SUVs with all-wheel-drive. Couple that with cheap…Continue
Added by Big Tom LaPointe on January 23, 2016 at 5:30pm — No Comments
One only has to follow the grocery aisle tabloid covers to be reminded that change is constant – after all, who would have thought that Brad Pitt and Angelina Jolie would ever split? Change can be good, but sometimes it’s hard to tell in the moment which changes are for the better, or worse. Often, it’s a bit of both, just like…Continue
Added by Big Tom LaPointe on December 16, 2015 at 6:30am — No Comments
It’s one thing to try to view the auto industry through the eyes of a consumer when you work for a dealership. It’s quite another to attempt to view it as a vendor. But to TRULY get the feel for what it’s like to see the industry like a car shopper, one needs to actually shop for – and buy – an automobile. And during the past 10 days that’s…Continue
Added by Big Tom LaPointe on November 17, 2015 at 8:30pm — No Comments
TARPON SPRINGS, Florida., Nov. 10, 2015 – Continuing its leadership in the automotive website live chat industry, CarChat24 announced a substantial chat performance upgrade to Microsoft’s SignalR technology, today.
“With half or more of…Continue
Added by Big Tom LaPointe on November 9, 2015 at 9:14pm — No Comments
It sounds simple enough, but are you sure your dealership live chat appears on mobile devices? More and more I talk to dealers who say they are happy with their chat, yet their chat icons do not appear on their shoppers’ mobile devices. And often when they do, the chat windows are the same ones served on desktop computers, so they…Continue
Added by Big Tom LaPointe on June 28, 2015 at 3:00am — No Comments
The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the 2015 National Automotive Dealers Association conference…Continue
Added by Big Tom LaPointe on January 25, 2015 at 12:00pm — No Comments
Did you know 100,000 tweets are sent every minute? That pales in comparison to the 700 million Facebook posts per minute. People are living life online around the clock, and that includes shopping for cars. You don’t have a part-time website, so why would you only chat with your shoppers part time? The millions of tweets and Facebook…Continue
Added by Big Tom LaPointe on December 8, 2014 at 8:00am — No Comments
This ad from Starbucks is good advice when shopping for all your website vendors – and many brick and mortar vendors, as well. If you’re thinking about adding live chat (or other website add-on) to your marketing strategy, why not just go with the cheapest you can find? After all, if you can save a few bucks, it’s worth it, right?
Honestly, not really. You…Continue
Added by Big Tom LaPointe on October 18, 2014 at 9:30pm — No Comments
The good news about putting live chat on your website is that unlike joining a MLM company, you generally won’t chase away your friends and neighbors. But what we do hear dealers tell us is, ‘we tried it and it didn’t work for us’. How many people have you heard say that about MLM – just about everyone who has joined?
Well, how many people have you heard say that…Continue
Added by Big Tom LaPointe on June 3, 2014 at 11:00pm — No Comments
Problems that affect search results are popping up left and right, but no one is willing…Continue
I was planning a vacation on Expedia.com a few months ago. I'm impressed with the work they do. From their social notifications to their "scratchpad" feature, I think they really hit a home run.
This year we celebrate not only the century mark of Chevrolet, but also the 100 year mark for Henry Ford's belt-based assembly line. Virtually everything about manufacturing and marketing automobiles during the past ten decades has changed except one thing: people still sell cars to people. Your website could be…Continue
Added by Big Tom LaPointe on February 10, 2014 at 9:00pm — No Comments
As Facebook turns 10 years-old this week, its continued growth (more than a billion users now) and impact on our world are undeniable. After all, where else can long lost friends reconnect, babies and weddings be announced, or irritating regurgitation of political and social opinions be shared whether they are wanted or not?
The thing is, a billion people…Continue
Added by Big Tom LaPointe on February 4, 2014 at 9:00pm — No Comments
What seemed at first to be merely a bad SEO practice, now seems to amount to copyright infringement, a willful attempt to harm dealers while profiting…Continue
Haystak® Digital Marketing, a leading provider of digital marketing services for the automotive industry, announces the upcoming launch of an all-new website platform which will enhance and integrate with Haystak’s entire suite of digital marketing products and services.…Continue