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Brian Pasch's Blog Posts Tagged 'dealer' (27)

Free 4-Week Webinar Series To Educate Your Team on Paid Search Strategies

If your dealership would like to receive free training on paid search strategies and opportunities, please join hundreds of automotive professionals for the 2012 Automotive SEM Study.  

 

To register, join the community page found at:  …

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Added by Brian Pasch on May 31, 2012 at 1:48pm — No Comments

Dominion Dealer Solutions Wins PCG Spotlight Award at 2012 NADA Convention

The 2012 NADA Convention exhibitor hall was very active this year making the selection of the PCG Spotlight Award winners even more challenging.

 

This year five companies that attended the 2012 NADA Convention were selected by PCG as having outstanding products that will benefit the dealer community.

 

Dominion Be Back…

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Added by Brian Pasch on February 7, 2012 at 6:00pm — 1 Comment

Google Boots Third Party Review Sites From Star Counts

Change once again is rocking the automotive digital marketing world as Google today drops the third party review counts from its yellow stars.  ONLY reviews directly posted on Google Places are showing.  This screen shot of BMW of Scherville showed all the DealerRater reviews last week in their star counts but not today.

 

This is what their Google Places…

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Added by Brian Pasch on July 21, 2011 at 12:00pm — 69 Comments

+1 Button Comes To Google Adwords for Dealers

The +1 button which has been added to organic search results is now coming to your Adwords campaign. I love how Google continues to "socialize" SERP pages and it also changes the game in regards to being on Google Page One.

18 months ago being on Page One was the goal of most Automotive SEO strategists. Today, you need to make sure your online reviews, social media "likes", and now "+1's" also show…

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Added by Brian Pasch on June 28, 2011 at 3:00pm — No Comments

ADM Members Invited to Automotive Video SEO Webinar





Video Optimization Webinar Scheduled – Dec 7th





Join Brian Pasch and Karry More, President of CAR-MERCIAL on December 7, 2010 at 12:00 noon to discuss video optimization and the unique product that CAR-MERCIAL offers. …

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Added by Brian Pasch on December 3, 2010 at 7:14pm — No Comments

9th Digital Dealer Conference - Get The Most From The Experience

Recently some of my clients have been asking me for help in selecting courses at the 9th Digital Dealer Conference and Exposition. I know that there are members of this community that will be attending for the first time, so I thought I would give some general advice on how to leverage the experience.



1. Download the complete 9th Digital Dealer Conference Agenda as a PDF. Download Agenda… Continue

Added by Brian Pasch on October 6, 2010 at 7:30am — 16 Comments

Are You Willing To Help Improve Automotive Social Communities

A survey was created to poll the members of the automotive community on topics pertaining to their membership and participation in online communities. If you have not taken the survey, take 1 minute to cast your votes. Your opinion matters!





Vote Here: …

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Added by Brian Pasch on October 2, 2010 at 4:30am — 1 Comment

30 Car Dealer Websites - Which ONE do you like best?

ADM Members are invited to offer their feedback for the 2010 AWA Design Awards for best designed dealer website. If you had to pick ONE from the list below, which would you choose?…



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Added by Brian Pasch on September 27, 2010 at 9:00am — 14 Comments

Automotive Website Awards Breakfast Presentation Announced

Automotive Website Awards The 2010 Automotive Website Awards (AWA) will be presented on Tuesday, October 12, 2010 at 8:00 am at the Mirage Hotel in Las Vegas in Grand Ballroom D.



Details on the awards ceremony have been finalized by PCG Digital Marketing today.



Members of the automotive industry that would like to attend the awards breakfast should follow the guidelines…

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Added by Brian Pasch on September 16, 2010 at 7:00pm — No Comments

Could You Help Me With A Nationwide Survey?

I have created a survey that is very simple and will take your customers 60 seconds to complete. I am interested in seeing which websites consumers are using today to research and visit to purchase new and used cars. I will share with the results with everyone.



The link to the survey is: http://www.surveymonkey.com/s/automotive-advertising-websites



I would like you to post this survey link on Facebook… Continue

Added by Brian Pasch on September 13, 2010 at 10:28pm — No Comments

ADM Community Invited To Create Dealer Profiles on CarDealerWiki.org

CarDealerWiki I would like to invite all car dealers and vendors that serve car dealers to add your business to www.CarDealerWiki.org a new project that I have started.



There is no cost to add your dealership or company to CarDealerWiki. On the flip side, adding your company information to the website has many benefits.



As CarDealerWiki.org increases in… Continue

Added by Brian Pasch on September 5, 2010 at 7:30am — No Comments

100 Dealers Will Get 16 Weeks of SEO Training For Free

If you work at a car dealership and want utilize power SEO tools and strategies to improve your search visibility, then consider participating in a unique Automotive SEO Study which will be documented and presented at the 2011 NADA Convention.



The Automotive SEO Study will be limited to 100 dealers. Registration…

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Added by Brian Pasch on August 13, 2010 at 4:30am — 3 Comments

Google Maps SEO Tips

Many companies and car dealers have asked me about how they can increase the "relevance" of their Google Maps listing. These calls often come from clients in competitive markets that want to see their Google Maps listing show more often than their competitors.



Keep in mind that the "address" of the Google Maps/Places is a dominant factor in which search results show a Google map. Misguided SEO hackers have attempted to scam or influence Google Maps listings with fake…

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Added by Brian Pasch on August 11, 2010 at 9:00pm — 7 Comments

More Car Dealer Reviews Site Flood The Internet

I can imagine Austin Powers dressed in a blue velvet leisure suit saying:



It's Social Media Baby!



If you haven't noticed car dealers are being pushed off of Google Page One for the cars that they sell. To throw salt in the wounds, it seems that every month another car dealer "review site" pops up.



This means when consumers type in a car dealership name, more sites are…

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Added by Brian Pasch on August 8, 2010 at 10:00pm — 1 Comment

2010 ASMA Awards Applications Available For Car Dealer Website Providers

2010 ASMA Awards Applications for the 2010 Automotive Search Marketing Architecture (ASMA) study, underwritten by PCG Digital Marketing (PCG), are now available to automotive website design companies.

The annual study and awards recognize the best automotive website platforms for automotive digital marketing strategies.

Automotive website companies are encouraged to contact…

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Added by Brian Pasch on July 23, 2010 at 9:49am — 2 Comments

Car Dealership Are Getter Weaker While Lead Collectors Get Stronger

In preparation for a webinar I am doing today with DealersEdge.com covering the topic "Car Dealers Are Under Attack", I wanted to share one screen shot the perfectly demonstrates a significant problem that faces most car dealers.

For many organic searches, car dealers websites are becoming non-relevant, like for year, make and model searches. They are also becoming less relevant for simpler search your brand and city.

To compound that problem,…

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Added by Brian Pasch on July 22, 2010 at 4:30am — No Comments

Is Your Digital Marketing Campaign Ready to Implode?

I'm in Paris tonight and on the eve of the 4th of July I wanted to wish everyone in the ADM community a have happy holiday weekend. With that in mind, I wanted to give ADM members a 4th of July gift that can prevent their digital marketing budget from imploding.



In the past month I have had the good fortune to create a digital footprint analysis REPORT for three dealer groups that are in the top 25 in the nation. All had a similar problem. They were heading down a…

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Added by Brian Pasch on July 3, 2010 at 4:38pm — 3 Comments

Is Your Website iPad Friendly?



Have you checked your website using an iPad? I strongly suggest that you do because the number of iPad visitors to your website is increasing.

With the popularity of the device, you will need to honestly evaluate the experience for an iPad user and make any necessary adjustments.

In particular, search boxes and forms should be spaced appropriately to make it easy to use on the iPad. Buttons can be added on some pages to simplify the surfing…

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Added by Brian Pasch on June 23, 2010 at 4:30am — No Comments

Automotive SEO Targeting Cities in Your PMA

I keep Google Alerts running for all my clients and I was interested in an alert that popped up yesterday for the name "Carson Toyota". The alert was triggered by an effective Automotive SEO strategy employed by Dealer.com which creates a car listing page that is optimized for a city inside or outside of a dealer's PMA.



In this case, the city happened also to be my client's name, which is Carson Toyota is Carson California. If you are not using… Continue

Added by Brian Pasch on May 13, 2010 at 5:00am — No Comments

DealerRater Dealers of The Year Announced

I want to congratulate the dealers that made the DealerRater Dealer of the Year award which was just announced. DealerRater has been expanding their services to dealers outside of just IRM and these awards are just another way they are helping dealers brand themselves based on the reviews of their customers.



I also wrote last week about the fact that dealers in their Dealer Rater Certified program can add live inventory to their Facebook Fan Pages. If you didn't have a chance to read… Continue

Added by Brian Pasch on January 14, 2010 at 5:30am — No Comments

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