Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
To register, join the community page found at: …Continue
Added by Brian Pasch on May 31, 2012 at 1:48pm — No Comments
The 2012 NADA Convention exhibitor hall was very active this year making the selection of the PCG Spotlight Award winners even more challenging.
This year five companies that attended the 2012 NADA Convention were selected by PCG as having outstanding products that will benefit the dealer community.
Change once again is rocking the automotive digital marketing world as Google today drops the third party review counts from its yellow stars. ONLY reviews directly posted on Google Places are showing. This screen shot of BMW of Scherville showed all the DealerRater reviews last week in their star counts but not today.
This is what their Google Places…Continue
The +1 button which has been added to organic search results is now coming to your Adwords campaign. I love how Google continues to "socialize" SERP pages and it also changes the game in regards to being on Google Page One.
18 months ago being on Page One was the goal of most Automotive SEO strategists. Today, you need to make sure your online reviews, social media "likes", and now "+1's" also show…Continue
Added by Brian Pasch on June 28, 2011 at 3:00pm — No Comments
Video Optimization Webinar Scheduled – Dec 7th
Join Brian Pasch and Karry More, President of CAR-MERCIAL on December 7, 2010 at 12:00 noon to discuss video optimization and the unique product that CAR-MERCIAL offers. …
Added by Brian Pasch on December 3, 2010 at 7:14pm — No Comments
A survey was created to poll the members of the automotive community on topics pertaining to their membership and participation in online communities. If you have not taken the survey, take 1 minute to cast your votes. Your opinion matters!
Details on the awards ceremony have been finalized by PCG Digital Marketing today.
Members of the automotive industry that would like to attend the awards breakfast should follow the guidelines…Continue
Added by Brian Pasch on September 16, 2010 at 7:00pm — No Comments
Added by Brian Pasch on September 13, 2010 at 10:28pm — No Comments
Added by Brian Pasch on September 5, 2010 at 7:30am — No Comments
If you work at a car dealership and want utilize power SEO tools and strategies to improve your search visibility, then consider participating in a unique Automotive SEO Study which will be documented and presented at the 2011 NADA Convention.
The Automotive SEO Study will be limited to 100 dealers. Registration…
Many companies and car dealers have asked me about how they can increase the "relevance" of their Google Maps listing. These calls often come from clients in competitive markets that want to see their Google Maps listing show more often than their competitors.
Keep in mind that the "address" of the Google Maps/Places is a dominant factor in which search results show a Google map. Misguided SEO hackers have attempted to scam or influence Google Maps listings with fake…Continue
I can imagine Austin Powers dressed in a blue velvet leisure suit saying:
It's Social Media Baby!
If you haven't noticed car dealers are being pushed off of Google Page One for the cars that they sell. To throw salt in the wounds, it seems that every month another car dealer "review site" pops up.
This means when consumers type in a car dealership name, more sites are…Continue
Applications for the 2010 Automotive Search Marketing Architecture (ASMA) study, underwritten by PCG Digital Marketing (PCG), are now available to automotive website design companies.
The annual study and awards recognize the best automotive website platforms for automotive digital marketing strategies.
Automotive website companies are encouraged to contact…Continue
In preparation for a webinar I am doing today with DealersEdge.com covering the topic "Car Dealers Are Under Attack", I wanted to share one screen shot the perfectly demonstrates a significant problem that faces most car dealers.
For many organic searches, car dealers websites are becoming non-relevant, like for year, make and model searches. They are also becoming less relevant for simpler search your brand and city.
To compound that problem,…Continue
Added by Brian Pasch on July 22, 2010 at 4:30am — No Comments
I'm in Paris tonight and on the eve of the 4th of July I wanted to wish everyone in the ADM community a have happy holiday weekend. With that in mind, I wanted to give ADM members a 4th of July gift that can prevent their digital marketing budget from imploding.
In the past month I have had the good fortune to create a digital footprint analysis REPORT for three dealer groups that are in the top 25 in the nation. All had a similar problem. They were heading down a…Continue
Have you checked your website using an iPad? I strongly suggest that you do because the number of iPad visitors to your website is increasing.
With the popularity of the device, you will need to honestly evaluate the experience for an iPad user and make any necessary adjustments.
In particular, search boxes and forms should be spaced appropriately to make it easy to use on the iPad. Buttons can be added on some pages to simplify the surfing…Continue
Added by Brian Pasch on June 23, 2010 at 4:30am — No Comments
Added by Brian Pasch on May 13, 2010 at 5:00am — No Comments
Added by Brian Pasch on January 14, 2010 at 5:30am — No Comments