Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Sell More and Stress Less With Intelligent Marketing
Times change. Not everything that worked for businesses 5 or 10 years ago is going to work as well in today’s evolving marketplace. This is true for merchandising techniques, sales pitches, and customer service practices. And it’s absolutely true when it comes to marketing strategies.
The mindset and knowledge base of consumers is always changing, and in recent years, there’s been a shift…Continue
Added by Joey Little on August 4, 2016 at 6:52am — No Comments
According to the Pew Research Center, 71% of online adults have a Facebook account—a statistic that, in itself, gives way to quite a bit of insight.
Social networking, sharing, and marketing have become the norm in…
Added by Joey Little on August 1, 2016 at 8:30am — No Comments
Hopefully you’re already convinced social selling has a lot to offer your dealership. In fact, dealerships that want to win in today’s marketplace will need to get social—and fast—if they want to keep up with the competition. In addition to building…Continue
Added by Joey Little on June 28, 2016 at 8:00am — No Comments
Consumers are continuously putting information and data about themselves into the online world, and in order to take your dealership to the next level, it’s important to focus on what’s being said. Creating a positive overall customer experience is integral to the success of your dealership, and that begins where shoppers are…Continue
Added by Joey Little on December 10, 2015 at 12:30pm — No Comments
Consumers put an endless amount of information online about themselves, often daily. However, several marketing strategies don’t use that information to their advantage. If online users are taking the time to educate brands about their behavior, likes, dislikes, wants, habits, etc., it…Continue
Added by Joey Little on November 6, 2015 at 1:07pm — No Comments
The use of “big data” (massive amount of complex customer information available to companies today) will become an even stronger advantage for the automotive industry. From the…Continue
Added by Joey Little on April 3, 2013 at 2:04pm — No Comments