Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Steve White on July 11, 2017 at 7:00am — No Comments
Big data has been a big theme for several years now, but many dealers still don't have a thorough understanding of what it can do for them.
I believe that's because the term 'big data'…
The report reveals that shopper interest across all luxury SUV/CUV segments is up 2% from April. The report also…
Added by John Sternal on June 20, 2017 at 10:00am — No Comments
Direct Marketing Association and Winterburry Group conducted a market survey in 2016. Almost 41% of the participating companies stated that their profits increased…Continue
Almost every vendor and/or marketing source requires time to perform – whether that’s PPC, SEM, SEO, TV, radio, newspaper, email, lead providers or third-party listing sites – it’s all the same. Give any source a mere 30-day judgement call…Continue
Added by Steve White on April 28, 2017 at 6:28am — No Comments
It’s a logical conclusion that customer retention and loyalty are important to the survival and growth of any dealership, yet many dealers focus on growth by intangible metrics, simply looking at numbers – 100 units last month vs. 125 this month, or $125,000 in service revenue last month vs. $175,000 this month – without knowing whether that growth was influenced by customer…Continue
Added by Mike Gorun on March 21, 2017 at 7:34am — No Comments
Per Wikipedia, a black hole is a region of spacetime exhibiting such strong gravitational effects that nothing – not even light – can escape from inside it. For many dealers, trying to make sense of the data provided by a vendor’s dashboard can be like trying to escape from a black hole. Most don’t understand what the data means and have to access ten or more portals to get a…Continue
Added by Steve White on March 7, 2017 at 6:00am — No Comments
Added by David Metter on January 24, 2017 at 8:02am — No Comments
MYTH #1: VDP views are the metric that matters most.
Since when did VDP views become more important than sales? This is not an attempt to…Continue
Added by David Metter on December 15, 2016 at 12:00pm — No Comments
DMPs are a topic gaining escalating attention as we head into 2017. A dark cloud of big, irrelevant data still lingers above the automotive industry, just waiting to be analyzed. What are…Continue
Added by David Metter on December 1, 2016 at 12:50pm — No Comments
Today’s car shoppers spend more time researching their next vehicle on their smartphones than at the dealership lot. Automotive marketers must follow suit and evolve their strategies to win with this growing…Continue
Added by Larisa Bedgood on November 18, 2016 at 7:50am — No Comments
If anyone experienced the great misfortune of not being able to attend AutoHook's J.D. Power AMR panel that had attendees lined up against the walls, I've got you covered. Below is a condensed collection of key insights from the session, We've Got the Data! Now What?
I know you’re probably all tired of hearing the term “big data.”…Continue
Added by David Metter on November 9, 2016 at 11:30am — No Comments
Typically, when looking to boost sales, OEMS add incentives or special lease deals. However, that may not be the right strategy. These types of campaigns tend to end up starting a domino effect that creates a catalyst for competing manufacturers to offer…Continue
Added by Steve White on November 3, 2016 at 7:21am — No Comments
Most consumers today head to the internet to research their next car and the dealerships they will visit. And most dealerships have an online presence to connect with these consumers such as a website and a few social media sites. For most car shoppers, your online…Continue
| by David Metter
“Just because it can be counted, doesn’t mean it counts,” said Tom O’Regan, CEO of Madison Logic in a recent …
There’s good news and bad news on this topic…but mostly good. The bad news is AutoHook’s panel of marketing experts had so many dealer-submitted…Continue
When a millennial steps onto your lot, chances are that they are ready to buy. In fact 48% of 17 to 24-year-olds intend to buy a car on their first visit to a dealership according to research by …Continue
In my last blog, I shared the five types of video content you must have when beginning your video marketing initiative. To recap, they include: New Model Test Drive, Inventory, Value Proposition, Testimonials and Lead Follow-up.
Hopefully you’ve begun the process of…
Added by Timmy D. James on September 15, 2016 at 6:16am — No Comments
Customer loyalty is something every business needs and desires. Some companies are spectacular at accomplishing it, while others struggle.
According to a study by DMA, perhaps we’re missing an important fact… not all loyal customers are the same.
DMA’s “Customer Engagement 2016” study, takes customer loyalty a little further. It narrowed the pool…Continue
Added by Mike Gorun on August 26, 2016 at 6:00am — No Comments
Sell More and Stress Less With Intelligent Marketing
Times change. Not everything that worked for businesses 5 or 10 years ago is going to work as well in today’s evolving marketplace. This is true for merchandising techniques, sales pitches, and customer service practices. And it’s absolutely true when it comes to marketing strategies.
The mindset and knowledge base of consumers is always changing, and in recent years, there’s been a shift…Continue
Added by Joey Little on August 4, 2016 at 6:52am — No Comments