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All ADM Blog Posts Tagged 'data' (159)

Why Your Marketing Goals are All Wrong

Most people think about marketing as a way to generate immediate ROI.

For every email campaign sent out, we measure its success with metrics like open rates, click-through rates (CTRs), number of sales or ROs, or even dollars generated.

 

While it's important to expect…

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Added by Courtney Evans on June 7, 2019 at 6:30am — No Comments

Cut The Cord On Third-Party Data

Like any sales company, dealerships want to get their messaging and advertisements out to as many people as possible. It’s historically been a numbers game: throw as much as you can at a wall and see what sticks.

 

That is no longer the case.

 

Customers expect more personal interactions, and targeting the wrong customer is more…

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Added by Dean Martin on April 25, 2019 at 7:24am — No Comments

Granting 3 Wishes to Take the Wish Out of Marketing

If given three wishes by a genie to help better support our clients’ goals, I’d ask these three questions:

 

  1. What’s your cost per sale?
  2. What’s your impression share for your name?
  3. How many salespeople do you have?

 

Sure, there are hundreds of questions to ask. Millions of data…

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Added by Jim Flint on April 23, 2019 at 7:47am — No Comments

First Time Vs. Repeat Buyer: The True Path To Profitability

Every day, dealers are faced with multiple decisions about various facets of their business. Among them: constantly trying to decide if they should invest in buying leads to conquest more consumers or if they should spend more to retain existing customers.

At the…

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Added by Doug Van Sach on April 10, 2019 at 5:30pm — No Comments

7 Seismic Shifts Coming to Automotive CRM

We live in a world where new technology swirls around us at a relentless and often dizzying pace, yet as we look closer inside the automotive industry and one particular area - the CRM - the winds are very calm, and the marketplace solutions aren’t keeping pace with innovation outside of the…

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Added by Todd Smith on April 5, 2019 at 6:00am — 2 Comments

Who's on Your List?

One of the biggest benefits of an omnichannel marketing strategy is the ability to deliver the right message to the right person at the right time. In this blog, I'm going to focus on the "right person" part of this equation.

 

If your goal is retention marketing and building customer loyalty, of course it's always best to market to the…

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Added by Scot Eisenfelder on March 15, 2019 at 7:41am — No Comments

Four Reasons Why BDCs Fail and How to Improve Them NOW

Dealerships are always struggling with the decision on whether they need a BDC or not. Some try and succeed, but others try and fail. Why does this happen? How is one dealership’s BDC succeeding when other BDCs are failing and returning to status quo after a significant investment? The…

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Added by Todd Smith on February 26, 2019 at 7:30am — No Comments

What Data Really Matters to Dealers?

Conference season is upon us. As dealers go from seminar to seminar and presentation after presentation, it can cause mass confusion about what data really matters. As a dealer, you may well be asking yourself, “what data should I really be watching at my dealership?”

 

Well, let’s keep it simple! Over the years I have found it boils down to two…

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Added by Brett Sutherlin on January 16, 2019 at 7:15am — No Comments

Scripts Are for Actors, not your Websites

Have you ever eagerly awaited the release of a great new movie? Anticipation mounts as release day approaches. Then you go and see it, only to leave disappointed. I’m sure I can name plenty of box office bombs which were initially hyped up and expected to be box office blockbusters. If you look at the factors involved in what makes a “bomb” versus a…

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Added by Brett Sutherlin on December 27, 2018 at 7:26am — No Comments

Secrets to a Successful Conquest Campaign

As dealers face mounting pressure to exceed sales and service quotas for the year, the ability to find new customers is key to reaching goals. But conquesting is never easy, primarily because you have to rely on third-party data instead of the first-party customer data in your DMS.

 

Partnering with the right marketing vendor is the first step.…

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Added by Kevin Winter on November 16, 2018 at 7:12am — No Comments

Manage Your Customer Data as a Strategic Asset

Did you know the customer data sitting in your DMS is the most valuable asset you own—even more valuable than your real estate and inventory combined? Yet I don’t know any dealers that have a budget or defined strategic objective to invest in, increase and maintain the value of this asset.

 

When…

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Added by Scot Eisenfelder on October 5, 2018 at 7:12am — No Comments

The Weakest Link in Data Attribution Part II: Data Standardization

Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of marketing with more up-to-date attribution models, dealers are failing to leverage the best technology to reach…

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Added by Greg Geodakyan on September 24, 2018 at 7:00am — No Comments

Clarivoy Recognized by Tech Tribune as one of the 2019 10 Best Tech Startups in Columbus, Ohio

Columbus, OH, September 12, 2018Clarivoy, a pioneer and leader in automotive marketing attribution, today announced it has been recognized as one of the 2019 10 Best Tech Startups in Columbus by the Tech Tribune.  

 

Founded in 2017, The Tech Tribune delivers the latest technology news, in-depth technology articles, and insights on the hottest technology startups all over the world. The Tribune staff…

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Added by Steve White on September 12, 2018 at 7:22am — No Comments

Maximizing Co-Op for a strong Q4 – 4 Questions to ask your vendors

With the fourth-quarter in sight, now’s the time to be planning for ways to end the year strong and insure you maximize your dollars and their effectiveness.  One way is to make sure you evaluate how you maximize OEM reimbursements and move more inventory.  Co-op funds can substantially improve a dealer’s ROI by reimbursing…

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Added by Chris Martin on September 7, 2018 at 7:18am — No Comments

CarSoup.com Integrates Clarivoy Attribution Technology

Clarivoy’s Attribution API helps CarSoup.com Show Auto Dealers how it’s Helping them Sell More Cars

 

Columbus, OH, June 25, 2018Clarivoy, a pioneer and leader in automotive marketing attribution, today announced that CarSoup.com has embedded Clarivoy’s multi-touch attribution technology into its website, which ensures proper credit is attributed to those marketing sources that influenced…

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Added by Steve White on June 25, 2018 at 7:02am — No Comments

Facebook Journeys: What Makes Customer Journey Data Valuable?

At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view…

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Added by Steve White on May 21, 2018 at 6:30am — No Comments

Resolving Dealer Mysteries Requires a New Standard

Are you ever frustrated by the inaccurate sourcing of sales? I’m sure that most of you do everything in your power to track (as accurately as possible) the customer car buying journey from the beginning to the actual sale.

 

However, there are so many variables along the way that dealers often either get…

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Added by Steve White on May 11, 2018 at 6:48am — No Comments

Is Facebook Marketing Still a Valuable Strategy? Absolutely.

Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers?

 

Until this announcement, Facebook collected data from three sources which it used to accurately target its…

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Added by Scot Eisenfelder on April 18, 2018 at 6:42am — No Comments

Service Conquest: Success is in the Data

As new vehicle sales profits become more difficult, it is important to increasingly turn your attention to growing your service business.  Dealers are rightly interested in finding new service customers to replace lost customers. However, service conquest is very difficult because you must overcome three challenges:…

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Added by Scot Eisenfelder on March 29, 2018 at 6:30am — No Comments

3 Tips to Up Your Video Marketing Game

Assuming your dealership has a video marketing strategy in place and that you’re getting good results, you may be ready to take your video marketing to another level.

 

To quickly review, the fundamental basic blocks of a video marketing strategy include:

  • Content. Start with…
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Added by Timmy D. James on February 28, 2018 at 6:30am — No Comments

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