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All ADM Blog Posts Tagged 'customers' (104)

Your Customers Are Talking To You. Are You Listening?

One of the key metrics to look at when gauging the health of your Facebook page is the “People Engaged” metric. This tells you how many of your pages’ fans are interacting with you, as well as those that are interacting but are not fans of your page. The higher that percentage, the more organic reach your posts will achieve. You obviously want people talking about your…

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Added by Paul Moran on June 30, 2015 at 5:30am — No Comments


Influencer
Service Dilemmas: What Would You Do? The Results

In a previous article, I provided two very real scenarios that occurred right before Memorial Day weekend and asked readers how they would have handled them. For convenience, I’ve repeated the scenarios again with the actual outcomes attached:

Scenario #1:

A…

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Added by Richard Holland on June 11, 2015 at 5:30am — 1 Comment


Influencer
Car Buying Trends Show Service Is the Future of Dealerships

No one doubts the average age of vehicles on the road has gone up. The current average vehicle is 11 years old and trends in consumer purchases indicate this statistic isn’t going to change any time soon. In fact, indicators suggest average vehicle age might increase.

 …

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Added by Richard Holland on June 4, 2015 at 5:30am — No Comments

Facebook Algorithm Changes: Why Your Customers Are the Solution

Facebook has once again tweaked it’s algorithm in a way that further decreases the reach of posts by Facebook Pages. After steadily decreasing organic reach to 2 percent or less, and forcing companies with Facebook pages to spend money to reach their fans, Facebook has now decided to prioritize content posted by a user’s friends and family, (i.e.: their network) over those…

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Added by Paul Moran on May 15, 2015 at 5:00am — No Comments


Influencer
The Four Buckets of Customers

We all have a myriad of contacts that we consciously (or subconsciously) place into separate categories in our relationships. These categories include family, close friends, business associates, colleagues and acquaintances. Most people tend to act differently depending on which group they are surrounded by at any particular moment. People may relax a little, be more…

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Added by Richard Holland on February 12, 2015 at 5:00am — No Comments

Forget MORE Leads. Focus On More QUALITY Leads.

In the world of automotive retail, dealerships are always searching for ways to increase leads. Whether they choose to pursue that goal through third-party lead providers, increase page rankings through better SEO, or various other ways, if there is a customer in their market who wants to buy a car, dealers want an opportunity to earn their business.

 

When a…

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Added by Timmy D. James on January 12, 2015 at 3:30am — No Comments

Content Marketing Strategy: How to Create a Winning Company Blog

Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.

 

There are many types of content marketing. Technically speaking,…

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Added by sara callahan on November 25, 2014 at 5:30am — No Comments

Building Rapport Before the Lead Is the Way to Win the Sale

In my last blog article, I discussed the importance of building rapport with leads through the use of “Why Buy From Me” and “Lead Response” videos personalized for each customer. Now I would like to take this one step further -- Building rapport should in fact start much earlier than simply upon the receipt of a lead.

 

Think about the first contact a customer…

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Added by Timmy D. James on November 24, 2014 at 5:30am — No Comments

Data Security Starts At Home

As security breaches and data theft become more commonplace, businesses will encounter increasing regulatory and consumer pressure to protect that data. I’ve written numerous articles on the importance of data security in dealerships, especially when dealers share that sensitive customer information with their vendor partners.

According to a recent…

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Added by Scott T. Joseph on October 16, 2014 at 6:00am — No Comments

How Much Is Your Branded Content Worth?

It’s widely accepted that content created by third parties in general holds more value for businesses than content they create themselves.

Many have felt that consumers better trusted product information and reviews written by neutral persons. According to new research by Vibrant Media, however, that thought process may no longer be the case, if it…

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Added by sara callahan on October 1, 2014 at 5:30am — 1 Comment


Influencer
A True Customer is Yours Across the Board

We are creatures of habit. Unfortunately, the habits of the general population has changed over the last decade to create a separation between where they buy cars and where they have them serviced.

What's more unfortunate is that dealers have really started pushing in the same direction. They have service customers and they have sales customers. They divide…

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Added by Jon Lamb on September 28, 2014 at 2:37pm — No Comments


Influencer
The Trick to Increased Service Revenue Is Keeping Your Bays Full

Many auto dealerships have technology in place that allows sales managers to monitor what’s going on in their departments. CRMs and phone call recording services are used by sales managers to ensure that Internet leads are being followed up promptly and that salespeople follow up with shoppers that visited the dealership but did not buy. Many dealerships, however, don’t take…

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Added by Richard Holland on September 18, 2014 at 5:30am — 2 Comments


Influencer
Remember the Lifetime Value of Your Customers

I'm going to keep this short because it's something that you all already know. We just need a reminder every now and then.

Our industry has grown as one that is based upon now. Today. This week. This month. We rarely look forward to what's happening next quarter and we only look back to what we did this time last year when comparing results today.

Our industry…

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Added by Jon Lamb on September 8, 2014 at 1:50pm — No Comments


Influencer
Inbound Marketing: How To Win Customers By Influencing People

Lead > Contact > Show > Sell (LCSS).

That is the very definition of Automotive Inbound Marketing.

Have you ever noticed that the vendors in the automotive marketing space who are minimizing the importance of leads are also the same vendors that…

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Added by Larry Bruce on July 21, 2014 at 7:00am — 6 Comments


Influencer
The Key to Increased Service Absorption Is Efficiency

Last week, Automotive News highlighted Redlands Auto Plaza, a Southern California dealership that is doing some pretty creative things within their service department to increase absorption. General Manager, Loren Campbell, recognized that becoming more…

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Added by Richard Holland on July 17, 2014 at 4:30am — 1 Comment


Influencer
Conquest is Great, but Connect with Your Own Customers First

Conquest sales can be exhilarating. Let's face it, there's something medieval, even carnal about the concept of taking sales from your competitors. Even the action itself has an incredible name. "Conquest" - it sounds epic and it's something that we all want to do.

It's more than that, though. It's a double-dip. Every conquest sale is a good…

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Added by Jon Lamb on June 27, 2014 at 7:31pm — 2 Comments


Influencer
Whom Do You Serve?

Whether we like to acknowledge it or not, we all answer to someone. Ideally, we see this connection as an opportunity to serve others. Serving others may seem old-fashioned but to the contrary, commitment to serving others is the route to true personal and business fulfillment.

My guess is our serve-others intention increases as we walk toward the new up. Yet to what extent do we actively serve those who have purchased from us already? The customer database is rich with existing…

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Added by Jeff Cotton on June 12, 2014 at 2:10pm — No Comments


Influencer
Marketing to Your Customer Database is Like Baking a Great Muffin

There are muffins, and there are great muffins. The kind we get our of a plastic package from a vending machine or at a continental breakfast at a hotel usually meets the hunger requirements, but it's usually not exceptionally enjoyable. Compare that to a muffin from your favorite bakery and the experience can be like night and day.

Why is that? They have the…

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Added by Jon Lamb on June 5, 2014 at 6:22am — No Comments


Influencer
How to use social media to create customers

Contrary to popular belief, advertising isn’t just about creating brand awareness, though that is one step of the process. Actually, advertising’s goal is to create customers, or so says Daniel Newman, digital marketing contributor to Forbes Magazine.

In a recent article, he explained, “With the proliferation of digital marketing, social media, and the hyper-aware consumer . . . the role of marketing has evolved. . . . Having said that, the growth of new channels hasn’t changed the…

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Added by rubyjadesmith on May 3, 2014 at 4:19am — No Comments


Influencer
Why Steve Jobs Hated Branding and Marketing

A recent interview with former Apple VP of Worldwide Marketing, Allison Johnson, offered up some interesting insights into the legendary businessman Steve Jobs.

In her interview, she explained how the two words that Jobs hated most were “branding” and “marketing.” According to Johnson, people…

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Added by Richard Holland on March 27, 2014 at 6:30am — 5 Comments

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